What is Women Enjoying Beer?
Females comprise over 50% of the global population. American females make 75 – 85% of all purchasing decisions.
Women Enjoying Beer (WEB) is the world’s only company that studies women and beer. Based on our own proprietary qualitative research on women and their relationship with beer, we educate both consumers and professionals. Asking lots of “Why?” questions of the female consumer leads to singular insight that is immediately useful and positively impactful when utilized by the beer industry.
All industries that want to realize market understanding of the female buyer and consumer are welcome to inquire about our services. Please reference our Services page to get started.
Our clients cross industries and organization categories. When you want to successfully attract more female market share, call us. We can help.
Ginger Johnson, CEO/Founder
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Ginger speaking at TEDxNapaValley 2015
Coming Events & Speaking Engagements:
Presenting for the 2nd year at the Texas Restaurant Association annual Marketplace convention: Beyond the Deep Fryer & What’s New in Craft Beverage. 6/26 & 27
Harry & David Store Managers Conference 8/1 – 4
Des Moines Barley’s Angels event, IA 8/22
Doll Distributing, Des Moines IA 8/23
Guidebook: Marketing Beer To Women BOOK LAUNCH September 2016