What is Women Enjoying Beer?

Females comprise over 50% of the global population. American females make 75 – 85% of all purchasing decisions.

Women Enjoying Beer (WEB) is the world’s only company that studies women and beer. Based on our own proprietary qualitative research on women and their relationship with beer, we educate both consumers and professionals. Asking lots of “Why?” questions of the female consumer leads to singular insight that is immediately useful and positively impactful when utilized by the beer industry.

All industries that want to realize market understanding of the female buyer and consumer are welcome to inquire about our services. Please reference our Services page to get started.

Our clients cross industries and organization categories. When you want to successfully attract more female market share, call us. We can help.

Ginger Johnson, CEO/Founder

Here’s A Taste…

Women Enjoying Beer offers a variety of services always customized to fit clients and situations, consumer to professional, beer industry and otherwise. All services utilize research based education for progress.

Services include:

  • Speaking & Entertaining
  • Lively Demos & Lessons, Beer & Food Tastings and Pairings
  • Cooking With Beer and Beer & Food Presentations
  • Education and Training
  • Market & Brand Advisement
  • Retail Advisement

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We’re selling down the remaining high quality Women Enjoying Beer goods. While supplies last, all sales final. Buy your goodies here.

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Upcoming Events

Coming Events:

How Women and Beer Keep Changing the World For the Better, February 8 Ashland OR

Oregon Chocolate Fest, Beer & Chocolate tasting sessions, March 4 – 6, Ashland OR

International Women’s Day, March 8, Global



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