Women Enjoying Beer

Value For Female Beer Consumers

Jul 28, 2010

All value, all the time.

Wouldn’t that be a dream channel for real life?

All value, all the time

Well, if you’re in the beer business, you can make this a reality and attract millions more consumers. Millions seems to lofty? Consider even dozens or hundreds more consumers would make a difference.

How? By properly courting the female consumer.

Let me tell you about value for the female consumer.

Value for women includes:

• Time value otherwise known as the experience. If they are going to take the time to do something, they want it to be worth while.
• Enjoyment value. They want the involvement to be enjoyable.
• Educational value. Women like to and want to learn. A better educated consumer is a great thing for the beer community too.
• Dollar value. Be it $8 for a six pack of canned beer they want or $22 for a dinner table bottle of special beer they want to share (like yummy Bruery Beers). Whatever the price tag, it’s not the low or high of the actual dollar – it’s how much it’s worth to them.

Value.

One of the top three things women consider in their relationship to beer. Drink that up.

Tags: dollar, education, enjoyment, time, value