About | Women Enjoying Beer

Purpose for Women Enjoying Beer

Women Enjoying Beer (WEB) has been created to accomplish two primary goals:

To Service The Craft Beer Industry. To help the industry grow and authentically develop the female craft beer enthusiast. For far too long, beer has been marketed to men only. It makes sense when you put the bulk of your marketing dollars towards the bulk of your market. That said, in order to create new market segments and gain market share, you have to equally dedicate marketing efforts and a budget that go with the new markets. Marketing to women is not a token or single initiative idea. It’s an enormous opportunity to engage in IF you know that marketing to women is different than marketing to men. If you’re a brewer or brewery and want to talk about how differentiating your marketing can be helpful in developing the female market and getting them to buy and enjoy your beers and related goods, get in touch with me.
To Encourage Female Beer Enthusiasm. By servicing the 50.9 % of the population that is currently not marketed to, poorly marketed too (weak, misinformed attempts), or flat out ignored, more women can learn about and learn to enjoy the incredible flavors of beers. As a beer enthusiast I help create affinity groups (recreational, social, educational) to help share and grow the beautiful thing called beer. These groups are formed to provide a comfortable and fun format to learn about beer and connect with other women. If you want to start a group in your town, burg or city, contact me.

How Women Enjoying Beer Started

Growing up drinking (or attempting to drink) American lagers, I didn’t really fall for the taste of beers until I was into my third decade of living. Having been a self educated wine drinker and liquor drinker, an opportunity to learn about craft beers presented itself to me one weeknight at a favorite local place – where they happened to make their own beers.

I said to myself, “Self, it’s time to find out what beer is about.” That started the delightfully tasty and fascinating ascent into beer enlightenment. In those following years, I’ve been having great fun learning about different beers, flavors, breweries and the incredible people involved in and around the beer industry.

Most of all, I believe in beer. Where they came from - meaning the people behind the kettle with the driving unflagging passion. They are, almost universally, some of the most enlightened, engaged, smart, forward thinking, progressive, socially & environmentally responsible, and fun people I have ever met. I want to help this industry with its future success and growth.

Plus, when you get together, you get to drink great beer. And what could possibly be better than that.

Ginger Johnson

Ginger Johnson is a beer enthusiast and business person with a creative bent. She specializes in Marketing Beer To Women because, well, it's never be specifically done before. Plus the need is great so she's answering the call. The great people and beers she encounters absolutely makes the effort worth while.

Women Enjoying Beer partners with a wide range of engaged, open minded, and passionate people like brewers and consumers, to authentically and accurately develop and serve the female beer drinker.

Ginger has lived in seven states and has found great people - and usually good beers - in all of them (although she'd like a swing at more states and good beers). Her fresh perspective, singular, often irreverent and open-minded style in assisting others yields plentiful results.