Thank you for giving a great session*. I really enjoyed your entire lesson. The thing that stood out the most to me was your suggestion on how to get a better understanding of what flavors people like to transform them into a beer drinker. I never really thought about asking a wine drinker what flavors they like in their wine and use that as a gateway to beer. I have always tried to start with a blonde, amber, etc and work my way up, typically finding that wine drinkers usually tend to go with something more flavorful anyways. I’m excited to have the opportunity to try my new technique.

Megan Scheerhorn, Marketing Coordinator

Saugatuck Brewing Company

Douglas, MI

*Beer & Sex: Marketing Beer To Women, Michigan Brewers Guild Winter Conference, Kalamazoo MI January 2017

Categories: Assumptions & Myth Busting, Beer, Education & Training, Events, Good People, Marketing, Women and Beer
Tags: , , ,

Leave a Reply