Women Enjoying Beer (WEB) is the world’s only company that studies women and beer.
Here’s My New Book!
How To Market Beer To Women: Don’t Sell Me A Pink Hammer is the first of its kind in modern beer: a how-to business book for properly and successfully marketing beer to women. The book’s insights are based on an ambitious survey by Johnson of female beer drinkers, along with her findings from more than seven years of research as the founder of Women Enjoying Beer. It analyzes the answers to 10 core questions asked of hundreds of women, and pairs that information with findings Johnson has learned through her trailblazing company. Her debut book is a unique marketing tool written expressly for the beer business, and it also offers valuable info to any business seeking insight and expertise into marketing to women.
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