Women Enjoying Beer(WEB)
WEB specializes in helping brewers, both pub brewers and distributing brewers, develop the female consumer beer enthusiast to the end results of increased patronage, revenue from this patronage and continued growth of a female audience for the products you offer.
WEB services are designed to develop, grow and strengthen your female beer consumer market share.
You benefit immediately from the flexibility of on-demand services. That means you get efficiency, efficacy and cost savings right away.
Marketing to Women
Doing the front-end work will be worth all of the time and effort it takes when you see the resulting back-end goals – increased traffic, revenue and satisfaction of customers. It will also lead you into the future by providing solid customers, referrals for your wares and breed goodwill.
Would you brew beer without a recipe? Marketing is about having the right recipe – by first doing your homework, finding out all the pertinent information, THEN buying supplies and turning on the mill to mash in.
Services Offered
1. Consult on Marketing Your Brewery & Beers to Women.
- Most thorough and comprehensive, dedicated dollars to see real tangible, dedicated marketing plan, measurable results. Focused genuine initiative on accurately and authentically marketing craft beer to female consumers. Customized to specifically and best fit your business.
- Includes Consultation of space where women are - Pub, restaurant, work environment.
- Environment friendliness, appropriateness, welcoming per what women want.
2. Focus Groups
- Organize & plan, set advertising/gather women, conduct and lead groups to collect data, synthesize data and present actionable data to your company.
- New markets, before openings, while open, when expanding.
- One time, ongoing, better to ensure data is accurate and reflective of current times.
3. Education & Social Programs Consultation
- Examining current programs, planning, modifications, improvements
- Agreed upon arrangement of frequency, communication style, visits, digested data.
- Women & Men educational opportunities and ideas for 100% of population
- All Staff Education – awareness, proactivity, owners, operators, staff, customers, vendors, suppliers – full comprehensive effort
4. Events & Recreational Beer Enthusiast Clubs
- Help pick out an appropriate name per identity of business/relatable, organize/plan, advertise, gain speed in community/ideas, set them up/structure, host/conduct, invite guests, monitor, gather feedback, plan forward.
- Customize packages for best set up – to ensure complete concept planned, started, and in place & working.
- Monitoring service (quarterly or as desired and agreed upon) set up ahead of time to optimize and maximize dollars invested.
5. The Power of the Customer Experience Presentation
- Reinforce and refresh how critical The Customer Experience is for your customers & your business.
- Participatory, lively, fun, thought and action provoking professional development workshop.
It’s something you ALWAYS have the power to control and impact!
Dynamically Covering:
• Good Customer Experiences & Poor Customer Experiences
• Handling Less Than Ideal Customer Situations
• Applying Techniques & Best Practices
• The Effects of practicing Best Practices
• The Effects of Poor Practices
• Key phrases and words to avoid
• Specifics on how to handle Less Than Ideal People situations
• How to find an answer to questions you may not have the answers for
How About Some Definitions:
• Customer Service
• Customer Experience
• Types of Customers
• Adopting a Servant Mentality
What Else Do You Have In Mind?
As a creative business person, we can develop an infinite number of ways to help you grow and develop the female market share. Get in touch – let me know what you’re thinking about.
Initial consults (to determine a good fit) are always free.
Thank you.
