Justin, Ginger, Rhonda, Mike - last May in L.A.

Jim is right on in his goal as highlighted here. Many of the beer community members are like that. Which is where Jim and Rhonda began when they started Boston Beer.

Encouraging and making people rethink things is often where the challenge lies. Cracking open the thinking to allow for fresh thoughts, new patterns, new ideas and therefore encouraging more blood flow to our craniums is key.

Change. Rethinking.

Like Mike says, Change is coming one way or the other. May as well open up your arms to receive the hug. Here it comes!

Education leads to Awareness.

Awareness leads to Change.

So – how important is education to you? To your business model? To your future success and survival?

Are you aware? When’s the last time you brought someone in to rally the troops, really provide some good information, refresh, reinforce? Someone to raise awareness, educate, incite change?

Now’s the time.

the p.s. here is ‘what are you waiting for??’