What does “beer clean” mean? Here’s a helpful post.

Beer clean glassware is also indicative of the commitment of the brewery, brewpub, operator – whoever is in charge of the beer inclusively – to high quality beer.

Larry Chase, brew master at Standing Stone Brewing Company is Ashland Oregon, told me this.

“Because beer is alive and produced by a living organism (yeast), in order to make better beer, the entire brew house should be clean. Everything the beer is going not touch needs to be clean.”

He tells me it tastes better and it’s more consistent when everything is clean. Not just surficially clean, really elbow grease scrubbed clean.

The dedication to a clean brew house and all its equipment is evident in fresh, clean beer – yes, you can taste the difference.

Any while contamination may not make you sick, it’s kind of a disheartening thought. To think that after all that effort, someone may be slipshod on cleanliness.

Quality assurance quality control makes sense to the senses.  Make sure your brewery is clean. All the way to the glassware.

You know the adage “Cleanliness is next to godliness…”

All idolatry aside,  cleanliness is important.

And you know what? Most women feel the same way.

When you have a clean establishment, they want to be there because they know you care. If the floor or corners are dirty, missed by the broom and mop - it’s noticed. When the bathrooms are unkempt and dirty (not just messy) - yesh! MAJOR negative. When the glassware and dishes are not paid attention to – that’s a no-no.

Said another way - if you don’t care then they certainly aren’t going to – enough to not patronize your business. This translates outward too. If they’ve been to your place (brewery/pub/taproom) and it’s dirty, they’re way less likely to purchase your products, beers, & goods from other sources as well.

So here’s a goodie for you: Keep Your Act Clean.

Cleanliness will have positive payoffs when marketing to women consumers – craft beer, lumber, clothing, whatever.

No one – women & men – likes to shop in a dirty messy place – and remember dirty is different than messy or sloppy. Dirty is much worse. Dirty says you don’t care, that you are unsanitary, careless and therefore your standards are low. (Stay tidy though, too.)

Tsk tsk. Such an easy thing to pay attention to and do well.

Photo courtesy of Flickr by sarahkiff