Clean Thy Glass!
Feb 4, 2010 Something To Think About, craft beer
What does “beer clean” mean? Here’s a helpful post.
Beer clean glassware is also indicative of the commitment of the brewery, brewpub, operator – whoever is in charge of the beer inclusively – to high quality beer.
Larry Chase, brew master at Standing Stone Brewing Company is Ashland Oregon, told me this.
“Because beer is alive and produced by a living organism (yeast), in order to make better beer, the entire brew house should be clean. Everything the beer is going not touch needs to be clean.”
He tells me it tastes better and it’s more consistent when everything is clean. Not just surficially clean, really elbow grease scrubbed clean.
The dedication to a clean brew house and all its equipment is evident in fresh, clean beer – yes, you can taste the difference.
Any while contamination may not make you sick, it’s kind of a disheartening thought. To think that after all that effort, someone may be slipshod on cleanliness.
Quality assurance quality control makes sense to the senses. Make sure your brewery is clean. All the way to the glassware.
Tags: cleanliness, commitment, quality
Do It Right – Or Don’t Do It
Jul 8, 2009 craft beer
This could be said for a great many things. I bring it up today remembering a brief interchange with David Walker this past May in San Diego.
“If you’re going to make a chair, make a chair.”
A chair is not a chair...
Okay – chairs…beer…women…Huh?
The overarching idea I took away from the exchange is that we can relate it to anything. Said another way, if you’re going to put effort into something, make sure the goal and the effort are worth it.
Chairs, beer, widgets. Quality & attention to detail pays off in everything.
Besides, women are paying attention. So are men.
Tags: chairs, David Walker, effort, Firestone Walker, quality
Quality by Dr. Michael Lewis
May 27, 2009 Uncategorized
I have a high amount of regard for Dr. Michael Lewis. He’s a class act, educated, affable, well spoken, extremely well versed in all things beer. A gentleman.
So I was really pleased to be able to take in his presentation at the latest Craft Brewers Conference in Boston, this past April.
One indication of the aforementioned qualities is this quote, which he offered during his talk:
“Just because you don’t like something doesn’t mean it’s bad or poor quality.”
It was in response to people referencing big brewers in the discussion. Indeed – to brew consistently, whether you like the taste of the beers made by industrial brewers or not, is quite remarkable.
Quality always outshines mediocrity or poor product.
How’s your quality of the beer, the customer experience and the authenticity of your brand (who you are)?
Tags: Dr. Michael Lewis, quality