Found on the table after the event...

The different beers served with the recent men’s beer pairing and tasting:

1. Stout – small straight cylindrical taster
2. Lager – half pint glass
3. IPA – half pint glass
4. Barleywine – flute
5. Double IPA – wine glass
6. Cider – flute

Glassware matters. Focus groups have told me time and again that what they drink out of is can be integral part of the experience to them.

• Size
• Capacity
• Style
• And for those who know sensory science, Design

Beer deserves to have its own and proper glasses for serving. Just like the wine industry has identified glasses that optimize the wine, brandy makers have snifters and so forth.

The glassware we had on hand and used was partially to get them to rethink their drink. Looking at it for color and head, smelling it for aromas, swirling it about for aeration, ideas for presentation.

Rethinking requires a new approach be taken. Different glassware can do that.