Personal Messages

p1030904Without sounding conceited, was this meant for someone like me?

“…dedicated to the family of beer drinkers and enthusiasts worldwide who continue to support the little guys, iconoclasts, entrepreneurs, and pioneers who risk life and limb to shape the vibrant craft-brewing community.”

Well, I’m guessing Sam, Ken and their crews didn’t really have WEB in mind.

Nonetheless, the message speaks to me, and I can think of many, many fantastic people in the beer community – professionally and recreationally – who this does identify.

Cheers!

Solar System

SNBC solar system

SNBC solar system

“We have our own solar system.”

Ha!! True enough – and said quite innocently and proudly (not arrogantly) by Terence from Sierra Nevada Brewing Company.

On the tour that Steve helped line up and Terence so generously gave us, we were highly impressed by the fact that the ’solar system’ they have installed at their brewery provides the huge lions share of their energy needs.

How many other businesses can say the same?

They do it because it’s the right thing to do too. Not to get attention, not to show off. Quite the contrary.

It’s their culture that fits this kind of action and this action that fits their culture.

Beers up to you all SNBC!