Value For Female Beer Consumers
Jul 28, 2010 Focus Group Information, Something To Think About, education
All value, all the time.
Wouldn’t that be a dream channel for real life?
All value, all the time
Well, if you’re in the beer business, you can make this a reality and attract millions more consumers. Millions seems to lofty? Consider even dozens or hundreds more consumers would make a difference.
How? By properly courting the female consumer.
Let me tell you about value for the female consumer.
Value for women includes:
- Time value otherwise known as the experience. If they are going to take the time to do something, they want it to be worth while.
- Enjoyment value. They want the involvement to be enjoyable.
- Educational value. Women like to and want to learn. A better educated consumer is a great thing for the beer community too.
- Dollar value. Be it $8 for a six pack of canned beer they want or $22 for a dinner table bottle of special beer they want to share (like yummy Bruery Beers). Whatever the price tag, it’s not the low or high of the actual dollar – it’s how much it’s worth to them.
Value.
One of the top three things women consider in their relationship to beer. Drink that up.
Yet Another Benefit
Dec 12, 2009 Good People, craft beer
The Brewers Association is, in my humble opinion, a very worthwhile organization to belong to. They’re constantly looking at ways to advance beer, education, enlightenment and quality tasty beer.
Paul Gatza (BA, left) and Larry at CANFEST in Reno this year
They just rolled out another terrific component – It’s called “CraftBeer.com” and it’s available to all members.
They already have a plethora of reasons to support the greater cause through a variety of membership types and levels. As with any group you believe in, it’s very important that you extend that belief to monetary support.
No they didn’t ask me to post this. It’s simply something I feel strongly enough about to crow on periodically.
Take a look at the homepage, dig around, then choose your membership.
If you want high quality beer available at reasonable prices. If you want to support the economic base that brewers provide to your communities and to our country. If you want affordable luxury in your glass.
The time is now to join. You can have something to say about it when you’re fully engaged in it. Support is one form of engagement.
Consider it a double whammy present - to your little self and to the beer community as a whole.
Cheers!
Tags: Brewers Association, membership matters, value, voice
For Your Buck
Nov 23, 2009 Beer & Other Edibles, Something To Think About, craft beer
For today’s post ‘Good’ = high quality, solid profile, well made and cared for from tank to table.
How much does a ‘good’ bottle of wine cost?
How about a ‘good’ bottle of liquor?
How much does a ‘good’ 6 pack of beer cost?
Lazy Magnolia 6 packs
From an economic stand point, beer is one of the best values for your dollar. Let’s do some math.
- When you look for a reasonable bottle of wine, you can plan to spend anywhere from 10, 12, 20 dollars or more.
- When you buy a reasonable bottle of liquor, you start anywhere from the mid teens up into easily 30 or 40 dollars.
- When you want to buy some good beer, you can start at 8 or 9 dollars for a six pack.
Seriously. You get 6 – 12 ounce bottles effectively exceeding any regular wine or liquor bottle quantity with that 8 – 10 bucks.
I’m not pitting one kind of beverage against another – I’m simply pointing out that beer is and will continue to be a great value. Women tell me over and over that value is really important. (And value goes beyond just the $$ factor.)
Value is always important. Now more than ever with people more aware of exactly where their dollars are headed and to what end, money is even more strictly watched.
So not only is a good beer good, it’s a great value. And the kicker? It’s always a great value. Regardless of economic environment. It’s why we call it an affordable luxury. Because it is.
Tags: affordable luxury, value
Stunning
Oct 6, 2009 Celebration worthy, Home Free Tour 2009, Unbelievable
Yellowstone Lake
We are ever so fortunate in the USA to have an incredible parks system.
After we left a great stay in Jackson, Wyoming, we headed north into Montana via Grand Tetons National Park and Yellowstone National Park. Wow.
For a very reasonable $80 you can buy an annual National Parks pass. Seriously – that’s all.
Think about everything that buys and supports. Pretty cheap.
We’re excited now to use it to the hilt. Enjoy some pictures from our leisurely drive through the park.
Fire damage
Snow lingers in the shadows
Gorge-eous
Reflecting
Yellowstone Hotel
Tags: Grand Tetons, national parks, national treasures, value, Yellowstone
IPA Education
Jun 22, 2009 Uncategorized
Jody & I enjoying a good beer in Montana
This post covers the story of IPA well – India Pale Ale. It’s a great fun educational opportunity - which women have told me, indirectly and directly over and over and over is important in purchasing habits and developing buying patterns.
When you educate, you create knowledge, you create buy in and buy of (your beers).
Host an IPA event – no “ladies night” though – that’s a no no. Please – women or females.
Tags: education, IPA story, understanding, value