Pioneering firm focused on marketing beer to women.

Speaking and Training
Research based consulting
Writer, author & TED alum




Our services are research-based customized consulting, training and speaking to successfully market beer to the world’s most powerful buyer: women. We’re the first and only dedicated firm to specialize in this field. When you’re ready to improve and increase your beer business by properly marketing to women, call us.
Client endorsements provided upon request.

Serious inquiries call for more information: 515.450.7757 PST, USA

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Ginger Johnson


How to Market Beer to Women


Ginger Johnson Releases Trailblazing New Book on Marketing Beer to Women

Founder of Women Enjoying Beer Debuts Book During GABF Week

Ginger Johnson, founder of Women Enjoying Beer, is releasing a comprehensive new book that instructs beer-industry companies on how to properly market beer to female consumers.

The book — How to Market Beer to Women: Don’t Sell Me a Pink Hammer — is a first-of-its-kind and valuable how-to book for the modern beer industry. The book’s insights are based on surveys Johnson conducted with female beer drinkers and Johnson’s eight years running Women Enjoying Beer, the nation’s only female-focused beer marketing company.

Johnson hopes the book will help fix a shortcoming in the beer industry.

“I wrote this book,” Johnson says, “because beer companies don’t completely & respectfully market beer to women. They are ridiculously overdue in realizing they must reach out to women with a dedicated effort. It’s not about pinkifying – that’s pandering. It’s about acknowledging with full respect that you want female beer drinkers to be your customers.”

“Women in America make 75-85% of all purchasing decisions,” Johnson notes, “and they can make or break beer companies. So it’s time for beer makers to retire the old sexist and juvenile jokes and get serious about beer and women. If they don’t, they’re missing a huge opportunity.”

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Ginger Johnson, Founder
Women Enjoying Beer ®
Established 2008
509 James Street
Talent OR 97540 USA
515.450.7757 PST