Last night’s monthly episode of Swig & Stitch was particularly gratifying. It’s always fun, enlightening and invigorating – for me and the guests.

And last night was all the more engaging for a few reasons.

1. We had a really nice guest list of both returning and new folks. We’re glad for and appreciate both.

2. The beer and food pairings were really in a groove. Our host 4 Daughters Irish Pub and the GM, Brandy, are super easy to work with and we’ll stay as long as it’s still groovy.

3. When talking with a few guests (2 brand new, 2 having been to only one S&S before), I asked them what they wanted to learn about. The questions that came from them helped drive the nights beer education forward.

Swig & Stitch: Beer & Food tastings partnered with Sewing technique lessons = success!

Swig & Stitch: Beer & Food tastings partnered with Sewing technique lessons = success!

As an educator, I’m keen on knowing what the audience wants to know. It’d be pretty conceited if I only talked about what I wanted to talk about. All audiences are different and many presenters seem to neglect that. They get caught up in themselves and the material and forget who the heck they’re there for!

One of the questions that was a terrific one to discuss was this: How do I learn to like beer? WOW! Talk about open-minded, willingness and a desire to learn. In reply to this question, I asked her why she wanted to like beer…and we chatted for a bit until I needed to move to the next table.

It’s a great question and precisely the reason why we do the qualitative research WEB conducts. These are powerful “why” questions – they drive our decision-making process and are important in all facets of progress.

Thanks to Tammy and all the attendees last night. Here’s the menu we enjoyed.

p.s. I got a few more questions from the guests to explore at future episodes…all welcome, RSVP’s in advance needed. Contact Fabric of Vision to reserve your seats.

Categories: Beer, Beer & Food, Education & Training, Events
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