Random weekday in town. Stopped at a stoplight (sunny so the top is down on the convertible). The Women Enjoying Beer magnetic signs are, of course, on the car.
Car next to me, white minivan, pulls up to stop, glances over, I do the same and smile.
- She says: “I enjoy beer.”
- Me: “What kinds of beers to you enjoy?”
- Her: “Dark and broody”
- Me: “Dark and brewed-y?”
- She: [with a smile] “Yes!”
Since we’re still waiting for the light to change, My Fine beer loving Husband, gets a business card and reaches it over to give it to her.
We all exchange one more last smile, a cheers!, and away we go. All in the course of a day in the life of Women Enjoying Beer.
Are you approachable? Are you listening to what consumers have to say? Are you acting on that input?
If I had a dollar for each person who commented on the WEB car signs on the sides and back of the vehicle, I’d be able to treat a large party to the craft beers of their choice for a few hours – of course, paired with great food. (hint – free marketing tip!)
Thanks to the dark and brewed-y beer lover.
Now…it’s time to keep working on changing vernacular (i.e. ‘dark’ = ‘heavy’, both need work per myth busting…)