This past weekend I had the pleasure and privilege of hosting a beer & food tasting. The groups are always engaging, enjoyable and fun.

Why?

Well, because the audience I am targeting – female consumers – are so interested in being heard ala beer, that they are engaging, enjoyable and fun. They wanna know.

One combination I like to feature is an IPA with sharp cheddar cheese – and when in season – grapefruit as well.

cascade-hopsThe citrusy flavors and aromas of a good solid IPA pair beautifully with these food goodies. American beers that utilize Cascade hops will for sure find this to be true.

It’s eye opening, an ‘Ah-ha!’ moment for all who try it.

Message today – pair common foods with your beers. The educational opportunity is huge. Its take home value is also huge.

Fancy is fine later. Start basic (not condescendingly though).

Don’t you want their business?

Photo courtesy of Flickr by portlandbeer.org

Categories: Beer, Beer & Food, Women and Beer
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