“We have our own solar system.”
Ha!! True enough – and said quite innocently and proudly (not arrogantly) by Terence from Sierra Nevada Brewing Company.
On the tour that Steve helped line up and Terence so generously gave us, we were highly impressed by the fact that the ‘solar system’ they have installed at their brewery provides the huge lions share of their energy needs.
How many other businesses can say the same?
They do it because it’s the right thing to do too. Not to get attention, not to show off. Quite the contrary.
It’s their culture that fits this kind of action and this action that fits their culture.
Beers up to you all SNBC!