The prairie dogging, as I call it, of the beer industry and pundits therein, to announce that Women Should Be Included. They pop up once in a while to restate the obvious that they aren’t seeing: women like beer (in so many words) or that the Future is all about women.
Yet….the industry as a whole does little, if anything.
My book covers a great deal of ground on this very subject: women + beer. It’s the ONLY book and resource of its kind to discuss in-depth research of women’s relationship with beer. It’s a tool & beer marketers dream.
Research based, chock full of insight and never before published data to help those who really want to court the population of women into beer do it best.
In every chapter you get a list of five – 5! – specific tactical moves, related to the title of the chapter, to successfully market beer to women. More importantly, the entire book, taken together, is a blueprint to proper and accurate conversation with the world’s most meaningful financial powerhouse: women. There’s 10 chapters…you do the math on instant info you get…
What’s laughable about it is that it’s not a new idea: women & beer. Whoever thought and still thinks that women aren’t involved in beer has their head selectively in the ground.
They’ve always been involved. Drinking it, making it and providing it for the family, a safe low alcohol (much lower than modern Western breweries) beverage to drink to stay hydrated.
While I jest that it’s laughable, it’s frankly appalling. I’m a positive person and Every Time A New Article comes out on women & beer, it makes me roll my eyes and slap my forehead.
It’s like announcing that you’ve realized that men like pasta – Wait, WHAT!!?? They do?? Stop – or start – the presses!! Sheer nonsense…..taste buds are not delineated by gender. Period. We all want flavor and to explore and to be respected for our time, attention and business.
Ain’t nothing new about that idea.
Women + beer have been here all along. It’s up to the beer industry to SEE the relationship – then do something about it.
Get the book. Get ahead. Get it right.