Good Ads

Regardless of how you feel about the industrial brewers, you have to admire their creativity and  some of their advertising efforts. Heck – if I had that much money in my advertising budget, you would have heard about me years ago!

In any event, these Miller High Life ads are well done and fun – both important to advertising. Or I should say, important in getting attention & keeping attention.

The content is what’s important these days. Relevant content.

What does your message say?

p.s. Other than the fact there are no women in here, they’re ‘good’. Including women would be more realistic and better.

Comments »

Picture Challenged

My apologizes for very few pictures thus far. As I am learning the new formatting, I am trying to figure out, with the patient help of my web strategist, how to do it. I have plenty of pictures to use, share, that are applicable. Thanks for your patience.

Keep reading. Thanks to anyone who is sharing the blog. Give me some feedback when you can.

Cheers!

Comments »

Learned Indeed

Andrea Learned has an appropriate name, however serendipitous. (I think it’s cool)

Her book, which she co wrote with Lisa Johnson (something about Johnson’s, eh?), Don’t Think Pink, is right on target too. I highly recommend it.

Beers on me, Andrea & Lisa, when we can connect. Thanks for a great resource.

Comments »

Nooze

Marketing to Women.

Marketing to Men.

Marketing to Martians.

Good heavens – if you can’t figure out that you first have to KNOW YOUR MARKET, then you shouldn’t be pursuing the share in the first place.

When you don’t know your market, of course, your efforts may be clumsy, off the mark, inaccurate, insulting. So – back to point A. KNOW YOUR MARKET (KYM).

Any market segment is no harder than another when you know the KYM rule first.

Booze News take note. (here are a few good ideas…not all applicable)

The answer is no because the industry has traditionally, not entirely though, seen marketing to women through a male lens. Of course that won’t work. Duh.

Stupidity is insulting.

Start with Marti Barletta‘s Book, Marketing to Women. That will start anyone wanting to authentically capture womens’ market share a good start.

Comments »

Beer Ducks In A Row

Kudos to the USA Today group for chatting about the pending Beer Wars movie next week. It’s a one time, live event to be viewed at theaters nationwide.

I’ll be watching it with friends, beer enthusiasts and otherwise. Very curious.

Director Anat Baron has intestinal fortitude. I’d like to meet her. Not for digging into beer. For taking on a terrifically interesting and provocative craft – Beer.

Support your local brewer. Support your local theater. See the movie, then go for a beer. Or have one before.

Cheers, Anat!

Comments »

Off Target

Hmmmm

Why do I doubt that Coors has done proper research on what kinds of beer women really enjoy and like? Why do I get this gut feeling that they are simply putting their own perceptions on what they think women want, not asking the women who are beer enthusiasts?

Putting your own perceptions on what someone else ‘should’ like or ‘will’ like is inaccurate at best. You have to step outside of what you want it to be, what you think it might be, outside their own expert mentality, and get into the customers mind. Ask them for a change. Don’t assume – usually assumptions are wrong.

If you plan to make an assumption,  assume that you don’t know.

And ask.

Women are great and willing to share if the interested party is genuine and authentic in it’s inquiry.

Panderers need not apply.

Comments »

FeNomenon (!?)

Get your boots on, like Charlie is talking about in this article.

I’ve found doing my research with women who like beer that pink is already taken (Breast cancer, Barbie).  And most women don’t like to have the color pink splashed on or at a cause (and my research also clearly shows women who drink beer don’t like it either), I am all for (and a member of) the society of which he speaks. Teri’s on fire and rightly so.

Cheers!

gcj

Comments »

Upcoming Happenings

A few things today:

An Invite = a BYOB (Bring Your Own Beer) to share and enjoy at my home, April 16th, before the upcoming Beer Wars Movie.
The show, which is a very cool live broadcast from L.A., will be shown in TONS of places nationwide. You can get a full theatre listing online (‘screenings’ button).

Great American Beer Festival 2008

Great American Beer Festival 2008

We’ll be here (central Iowa) from 530 – 630 – the movie starts at 7 pm – to get into the spirit of things.
Women & Men welcome – RSVP to me directly please for full details.
(P.S. – a professional brewer will be on hand at the BYOB as a bonus!)

The Beer Wars Movie event will supplant the next Women Enjoying Beer (WEB) group for April. We’ll be back on schedule with a May 14th  WEB meetup featuring Dave Coy, Brewer of Raccoon River Brewing, location to be determined as we get closer. Dave’s a good guy and an adept brewer who really takes pride in his beer.

Late April will find me in Boston, Mass, USA enjoying & presenting to the Craft Brewers Conference per “Where’s The Other 50%!? Developing and Serving the Female Craft Beer Enthusiast.” WOO HOO!!!

As always, the virality of these invites is important. Please feel very free to forward to any engaged women who enjoy beer, want to learn more about beer, and have fun to doing it. Humble thanks to those who forward them along.

Stay in touch.

Cheers!

Ginger

Comments »

BeerDucation

A big part of why I’m here is the Education component that is sorely lacking in the USA for beer.

Let me expound.

Since when did beer become ‘bad’? In the pre prohibition days, beer was part of everyday, acceptable, respectable life. Seriously.

In Maureen Ogle’s article in the latest issue of The New Brewer magazine, she hits it straight on – and accurately so.

…elsewhere programs designed to teach children to demonize, rather than respect, alcohol.”

Alcohol – and beer – is not the devil nor the culprit. Parents need to step up, adults need to step up – teaching is key (not in th schools – they have enough to tackle). Therein lies part of the educational component that is sorely lacking.

When we teach responsibility and respect in our homes and other civic platforms, we all benefit and I daresay, negative effects would drop dramatically from ALL alcohol.

I can tell you that my sister and I were taught to drink at home. We were given the opportunity to try, if we wanted, to know what it was – that it wasn’t taboo. That went for all-illegal-under-18/21-substances. Since it was demystified at home, well, the desire to use in excess was virtually non existent for us. I say it paid off well. Thanks Mom & Dad.

So…education is a big part of what will be covered here. Ideas on how to, when to, where to, and why.

Knowledge is power – and responsibility comes from knowledge impartially and factually proffered.

Would society feel comfortable letting new drivers, regardless of age, drive a car without having first taken the drivers training course??

Comments »

Why, You Ask?

Because:

I’ve been blogging for upwards of two years, thanks to my amazingly talented, insightful and fun blogging coach/friend, Mike Sansone (I speak Typepad – bear with me while I learn WordPress).

There’s a HUGE gap in craft beer being marketing to women.

Because the Women who like beer have been painfully, if not unintentionally neglected in being the focus of a market  ala craft beer.

Because there are a lot of women ‘out there’ who like beer, want to know more, want to know more around socializing with other women.

Because it’s a niche that has yet to be answered.

So here I am. Answering the call.

g

Comments »

(Finally) Welcome!

gj-gc-tanks-7Good day to all the enthusiastic beer drinkers out there who are females.

Welcome to the craft brewers who want to successfully market to women (yes, it’s different than marketing to men; just like marketing to men is different than marketing to women).

This blog is all about:

Helping Craft Brewers develop the female market share (did you say 50.9% of the population is female!?).

Providing a vehicle for women who enjoy beer and those who want to enjoy beer to learn, enjoy and socialize around beer with other women.

Look for posts aplenty in the coming days.

Thanks – for giving me a shot, or a pint as the case may be.

See you again soon.

g

Comments »