Beer Brings People Together

The Love of Beer Screening, Eugene OR

Looks like fun, yes? Maybe because the beer community is all about passion, progress, and fun. Here are some pictures from yesterday and last night’s screening of Alison’s The Love Of Beer at the David Minor Theatre.

Great show, happy audience, and all around good time had by all.

Beer does that somehow….


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With A Nod To Marty Jones & Helen Reddy

Okay – my apologies. I’d posted this – I thought – and yet the ghost in the machine somehow got a hold of it…

Marty letting 'er rip!

SO – with no further adieu, here’s the ‘Nod’, as it were. Many thanks to the talented, fun and sharp Marty Jones for the intro song per a workshop at Wynkoop Brewing Company on marketing beer to women.

I am woman hear me road in numbers too big to ignore / When I’m shopping for fine beer in your store / But your marketing and ads are aimed at dudes and dads / Ignoring customers without gonads

Oh yes I’m a wife and I’ve drank beer all my life / Yes I’ll pay the price if you offer beer that’s nice  / If I want to, I can buy anything / I’m employed, I have a Mastercard / I am woman!

I am woman see me drink In numbers larger than you think / And I know too much to go back an’ pretend / Please don’t suggest Cabernet when the one drink I crave / Is a Rail Yard Ale and glass of B3K

Oh yes, I have breasts but I don’t want the wine list / Two X chromosomes and I buy the beer for home / So please tell me about your beer stash / I want hops I want some flavor / I have taste and an MBA / I have expendable income I am WOOOOOOOO MAN!!!!

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Beer Diplomacy

Cheers today to those who are diplomatic, practice diplomacy and exercise class and tact in the beer community.

Cheers to beer diplomacy

I want to take the time today to highlight a few that are on our “Beer Diplomats” list. We don’t pick favorites – we simply like to highlight those thoughts, ideas, progressions and people who make for a welcoming beer community environment.

To me and to Women Enjoying Beer, these folks exemplify being open-minded, charitable, progressive, smart, savvy and fun to be with and learn from.

These people are never arrogant, self-righteous, pompous or otherwise the antithesis to what we believe the beer community can, should and (for the most part) is.

  1. Lisa Morrison. She’s positive, well versed, smart, open-minded, and classy.
  2. Jay Brookston. His sense of the big picture, broad range of interests (like this post), and thoughtfulness speak highly of him.
  3. Julia Herz. Energy personified, passion, spunk, and intelligence.
  4. Kim Jordan. Mindful, savvy, sharp, and connected to her crew and Mother Earth.
  5. Steven Pauwels. World view, classy, dedicated, engaging, and fun to talk with.

This is the first group that immediately jump to mind. There are thankfully hundreds of remarkable people in the beer community – from the most beginning consumer to the most experienced professional.

Pints up to all –

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Do Something Spontaneous For Women Enjoying Your Beer

Are you stagnating in your idea swirl? Do you want a boost of creativity in getting women excited about your beer? Here are a few to get the juices flowing today – use them as you wish.

  1. Surprise her with a birthday party. Every time you hear of a patron with a pending birthday, be at the ready to help celebrate her. Have some hats on hand and a small birthday gift to give out.
  2. Even if it’s not her birthday, throw her an unbirthday party – the White Rabbit was onto something.
  3. Keep some kazoos or a drum or whatever kind of basic instruments available to play to rev things up. Sing a few silly songs that everyone knows – be they camp songs, beer songs or simple ditties we all know. Crowd singing gets everyone smiling.
  4. Randomly give female patrons a free beer.
  5. Randomly give out a free goodie she will like and use (FYI – if you have shirts to give, make SURE you carry them in women’s fit & sizes – they’re not men and you don’t give men women’s shirts)
  6. Surprise her with a gratis plate of snacks to complement the beer she’s enjoying.
  7. Take her picture and post it (with her permission of course) on your site as the chosen Patron of the Day; great blog/twitter/facebook fodder. People like to see themselves in publications.
  8. Give her the best seat in the house with a sign saying as much.

Fun, economical and slightly goofy customer recognition moves like these engender fun, encourage repeat business from her, and will give everyone something to talk about. And that means they’ll be talking about your brand.

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Stats and Information from the Brewers Association

What associations and organizations are you supporting? What groups claim you as a member?

One of the organizations that we are members of is the Brewers Association. One thing I like about them is that they provide plentiful and easily accessible information. Yesterday I got a mailer with updated ‘good stuff’ so I want to share some of it today.

Not a member yet? It’s worth while if you are a consumer who enjoys beer, a business in the beer community, a brewery, or a distributor. As with any membership, you get out of it what you put into it too.

  • US Beer Market = $101 Billion
  • 203,576,450 Barrels of Beer
  • 1753 breweries in operation for some or all 2012, the highest number since the late 1800’s
  • Well over 100,000 jobs surround the beer community in the USA (including the fabulous service staff of pubs)

Other Beer Related Resources We Recommend:

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Beer (And…) Womanifesto Decree

It occured to me early this morning that I never published the Decree I wrote and then delivered in honor of the Beer for Boobs Brunch 2011 (during GABF & Denver Beer Fest time).

The remarkable, smart, gracious, thoughtful and classy Stevie Caldarola of Ladies of Craft Beer and Freshcraft hosted this beerific benefit brunch. The hosts were great with it, the crowd participated and gave us a round of applause afterward.

Enjoy the decree this New Years day ~

Beer For Boobs Womanifesto, this 30th day of September 2011


We, the Women of the United States, in Order to maintain a healthy body, establish self examination, ensure comfortable clothing, provide for the common good health, promote the general Welfare of breasts everywhere, and remain proud of our chests and ourselves and our gender, and establish a more perfect Boobion, do ordain and establish this Constitution for the Boob For Brunch America:

Article 1: All boobs deserve proper care and maintenance to ensure healthy adventures in the world at large

Article 2: All boob hosts are to be proud of their boobs and the boobs of others for as long as they are able to do so.

Article 3: I take it as my personal mission to support all boobs everywhere and also support the care and treatment of boobs less fortunate

Article 4: I will not stand by and let anyone malign any boobs for any reason. They are all deserving of respect and good will.

Article 5: I will respect and protect the boobs of myself, my family and my friends as needed and called upon to do.

Article 6: I will support the good health of boobs the world over, as a Goodwill Boob Ambassador, exercising diplomacy and Advocacy.

Ginger & Stevie with the Booby Prize, 2011

So with the above to be true, I hereby bequeath Stevie Caldarola the 2011 Beer For Boobs Booby Prize award for her efforts in extolling the boob virtues we are all here to support. [custom decorated bra]

Everyone raise your right hand and repeat after me:

“I _____,

Do swear to uphold and extol

The rights of healthy boobs everywhere.

I promise to be

Available to those in need

When they call upon me to help.“


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2 WEB menus

Last week was full of great beer and food shared by superb company. Here are two menus accordingly. Use them and share them as you wish.

tis the season for beer & food together

Swig & Stitch inaugural Beer event menu at 38 Central:

  • Bayern Brewing Pilsner paired with Pilsner marinated sesame crusted chicken drizzled with Dijon aioli
  • Southern Oregon Brewing Porter paired with grilled eggplant stuffed with sausage and porter Balsamic glaze
  • Ninkasi Total Domination IPA paired with seafood stuffed mushroom braised in IPA with toasted panko

WEB Annual Hoppy Holidays menu:

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Festival of (Beer) Tree

We recently participated for the first time ever in the Festival of Trees. Suffice it to say – we’ll do it again!

Generous donors, happy buyer (live auction item), and fun reactions from all walks of the crowds. It’s living permanently now here.

Special thanks to my friend and supporter Eileen for setting it all up with me. Another special thanks to my colleague Kari for helping us get into the event in the first place!

Enjoy these pictures and cheers to a safe, tasty and peaceful holiday ~

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Gathering Great People

A shout out today to the recent donors of goods and for their generous support of WEB. Let me explain.

WEB is in business, like many others are, and we all need to make a living. We rarely ask for donations of any kind from anyone – rather, we talk with people and their businesses, find out where they are at and if there’s a complement between the entities.

Nick Matt and other panelists at a CBC in recent years has really stuck with me. It was to the effect that breweries get asked constantly for donations of beer for this, that and everything else. While some requestors are gracious and understanding, more often than not requestors have no idea what a beer oriented business may be about. They are very focused on getting what they want for their fundraising, auction, and raffles.

Gathering Glass Studio

This isn’t to malign – it’s to enlighten: every organization that has a literal or virtual door is a target for a donation request. Having been with other companies before founding WEB I know well what the front line is like – to get asked and asked and asked.

And I tell you what. When I was growing up I had to raise money to pay for my marching band trips, Girl Scout events and the like. I’ve been on the knuckle side of the door-to-dooring and calling those who knew our family. I’m done asking.

So it’s with particular gratitude that I’m thanking those who have blown us away with the donations they’ve chosen to make to WEB for an upcoming community oriented benefit. We approached them to simply find out IF they donate, what they do (if they do) and how it works. All came back with generous contributions to make this long standing community event fruitful.

Women notice and appreciate those who give back, provide support and make things happen.

Supporting your local causes usually means asking for donations. We’re grateful this holiday season for their unhesitating generosity. Thank you.

  1. Gathering Glass Studio – 24 (5 different designs) orange hand blown glass ornaments + one 22 ounce mug
  2. Brewery Supply and Rastal – 24 gorgeous stemmed beer goblets
  3. Briess Malting – beautiful jars of different roasted malted barleys
  4. Summit Beverage Distributors – 3 boxes of fun beer swag including women’s shirts, beer signs and coasters, glassware and other goodies
  5. Standing Stone Brewing Company – a beer tasting for 6 and several water bottles (our theme is WEB with an emphasis on the 4 ingredients of beer)
  6. Brewers Publications – 2 terrific beer books from their great line up
  7. Lallemand yeast – Cascade Wine Services
  8. Indie Hops – plentiful samples of whole cone hops and fragrant pellet hops
  9. All About Beer magazine – multiple subscriptions to this good monthly beer read
  10. Lisa Morrison, The Beer Goddess – for a copy of her mouth watering new beer guide book
  11. Fabric of Vision – provided us a nice discount on the few fabric oriented items we purchased to decorate
  12. Alpha Beta Hops – beautiful Cascade hop bines

I’d also thank some intrepid helpers: Kari, my events & festival development colleague; Eileen, good friend and huge WEB supporter, and Paige, with Jackson County Master Recycling program to help me clearstream this event.

Rest assured I’ll write a follow up post on the results of the event, with pictures.

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Offer A Rainbow of Variety During the Holidays

Yes, many beers this time of year are oriented for the fall and early winter months. Yes, a lot of them provide a great new flavor for you and your guests to enjoy. And yes, try them!

Also bear in mind that the ‘standards’ are equally excellent this time of year, and here’s why.

People get together for events, festivals and holidays. Since it’s just about full on holiday season in the states, it’s the perfect time to make sure you have as broad a range of beers as our fine country has people. Some people can tend to overdo it during the holidays as well. So if you can help them fully enjoy and suffer no remorse, that’s especially good for all (including the beer!).

Guests should always be first when you’re thinking about what to serve, for beer and food. After all, if you didn’t care about them, you wouldn’t invite them over.

Offering a range of beers to all the guests that will come and go this season will ensure your status on the Nice list.

Holiday Variety

Here’s a selection of beers I’d recommend to keep on hand this holiday season.

  • Pilsner and/or Kolsch
  • Pale
  • ESB
  • Hefeweizen
  • Belgian
  • Lambic
  • Brown and/or Red
  • IPA
  • Porter
  • Stout
  • Barleywine
  • Cream
  • Vienna
  • Schwarzbier
  • Gluten free choice/s
  • Cider

I realize the fridge needs to be large and there may or may not be room for the complementary foods. Nonetheless, that’s why there are coolers, and when you’re friends ask “what can I bring” tell them ice and a cooler.

Keep a full pitcher of water close at hand as well – ensuring hydration with all the merriment in an easy “oh yea” kind of way benefits everyone.

With this kind of selection, you’ll be ready to be voted Best Holiday Host. Have fun, get ready and savor the flavors this holiday.

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Finding Your Fit In The Beer Community

How do you find your fit?

Do you answer an ad for an opening? Do you inquire with friends and colleagues? Do you surf the net? Do you do methodical or haphazard exploration on the things you are keen on? Do you work yourself into the place you want to be? Do you make things happen or do you sit back and expect something to happen?

Most beer interested people I know work on making it happen. Industry isn’t built on apathy and the beer community in these United States is abuzz and full of intelligent, driven, passionate folks who have found their fit or are making their own mold.

Ginger & Burc of The Beer Authority in Seattle. He's found a good fit (and is very happy!).

I’ve been fortunate to have had the opportunity to meet and befriend or at least becolleague hundreds of people in the beer community. From the most novice consumer enthusiast to the can’t-tell-you-enough home brewer, from the beginning professional brewer to the thoughtful supplier, from the hometown distributor to the always smiling retailer, from the down to earth grower to the rubber boot wearing cellar person.

Finding the fit in your community, your vocation, your service and yourself is something that should make us happy and satisfied. Starting with happy makes a lot of other things happen and possible. And people like to be around happy people.

If you haven’t quite found your fit, keep working at it. Ask for help, pull up your bootstraps, don’t wait from someone else to make it happen. And take full responsibility; our country also wasn’t built on the poor-me philosophy and it’s appalling and inappropriate when other people play the blame game. Know when to jump at change, when to fold your cards and move on, and how to recognize opportunity. Learn also to realize when you are happy and that it can sometimes be enough for the time being.

Cheers today to people that inspire, help you find your fit, and make you and the people around you happy.

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Festival Tips For All

If you are a brewery at a festival or if your brewery is being represented at a festival or event that equates to community outreach, customer development and marketing, bear these things in mind:

  1. Make sure you have clear concise signage above the heads and shoulders of the crowds. Anything below 6 feet high is worthless; no eyes can see it from across the room and above the other folks eager to get a taste.
  2. Make sure any signage or banners are clear, simple and easy to read. Use basic logos, lettering and only the key elements: name, location, online address. Keep it clean and simple.
  3. Make sure those pouring your beer know how to do it, even in a state controlled by the state alcohol body. Proper pouring methods and amounts are really important to goers and to making sure your beer stretches as far as it should. It’s your currency, yes? Make it work for everyone.
  4. Make sure there are dump buckets and clean rinse & drinking water at all times at your tables. Best opportunity for the flavors of your beer require rinsing glasses between tastes and hydration for guests.

Know how to 'do' a festival from your vantage point

For Festival Organizers:

  1. Make sure there is sufficient lighting for the attendees, volunteers, brewers, distributors – everyone – to see where they are going, what they are doing and what they are getting. If inside, dimming lights may ‘set the mood’ but it’s difficult on the vendors and pourers as well as the guests. If outside, ensure lighting for proper viewing and safety.
  2. No plastic one-use cups. By the time a few years have gone by using ‘disposable’, you can afford to have bought commemorative durable glassware or rented glassware to use (cleaning and rental fees included) which never truly go away – they just go somewhere else. The care you display for our planet will encourage more attendees and more revenue. It’s irresponsible to use anything less. You have a budget for a reason; use it wisely. We don’t take care of the planet and festivals will be a moot point.
  3. Make sure all booths and vendors have clear and free access to their space. Vendors help make festivals possible and to have one vendor hog or greatly spill into the space that another vendor bought is careless and may not discourage them from returning. Finding new vendors that fit are harder to get than keeping the ones that already fit and support the event.
  4. Make sure the level of any music included does not exceed normal conversation volume. Music that drowns out the regular range of conversation makes it difficult for pourers and vendors to converse and sell their goods. Music too loud = sales killer which is bad for the vendors and guests. You’re not at a concert, keep it reasonable.

For Recreational Consumers:

  1. Wear sensible footwear. Flip flops, spiky heels, and shoes that can slide off your feet are silly and unnecessary. Plus you’re drinking alcohol; be kind to your feet and select appropriate shoes to enjoy the festival in.
  2. Say thank you to the pourers, whether they are the brewers/breweries themselves or volunteers. It’s sometimes a thankless job to pass out hundreds of pours to people. You’re at a brew fest – don’t punish the messenger (pourer) if you don’t happen to care for the beer; it’s a taste – not a commitment.
  3. Support your local festival. Many to most of the beer oriented festivals out there have a small to large component of volunteerism and donation. Organizers, breweries, pourers, and security – they are all working hard to provide a safe and fun environment. Festivals are very reasonable financial investments, should be fun and support many aspects of our communities in different ways.

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What I've Learned About Women and Beer (Lately): Part 2

Per yesterdays start on What I’ve Learned About Women and Beer (Lately), allow me to keep expounding.

I’ve learned – or it’s finally sunk in – that many many women like to hang out with other women only at times. The support that is the ‘female group’ is powerful. This is not news to many – but it is newer for me and I find it flat out remarkable.

I’ll not attempt to explain why because I’m still new to it. Suffice it to say, it’s got a dynamic all its own and I can see how the businesses that authentically pursue female only groups and organizations will most definitely see success.

Do you see how important proper marketing of beer to women is?

I have also found that it’s a very empathetic group to vent to and with. Within that venting, there is an overwhelming amount of support and ideation to assist the women in the center of it all.  Women selflessly give of themselves and want to genuinely help another woman, seemingly almost without exception. While I already know women can give of themselves in a really large way, it’s simply a new dynamic to me to be surrounding by an entire group of women only and be totally unjudged and the one they all want to rally around to help.

I’ll wrap up with this thought: Women, in support and in friendship with other women, enjoy beer. At one of the gatherings I hosted last week I felt moved to finally open a delicious bottle of Imperial Stout from good friend and colleague, Steven Pauwels of Boulevard Brewing. The group of 12 were blown away by this beer. Especially since I whipped up (literally) a fresh lush chocolate cake with which it was offered.

Moments of silence followed…until everyone was so enamoured…I even witnessed a good female friend whom I’ve NEVER seen drink much less enjoy a beer, proclaim it was downright tasty and she’d drink it again.

Proof positive that the power of women and beer is not only already here, it’s ready to take off. Talk to women, listen to them, cater to them (with respect), and they’ll reward you ten-fold.

As for me, I’ll repeat the impromptu inviting of female friends over for beer, cheese and cake. I suggest you do the same.

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International National Festival

Which one is it? Thankfully many festivals are both. They’re located in a country of origin AND they recruit judges from other places to provide a varied and therefore widely competent panel.

Judging is such a final word. So striving for a balance of opinions, morals, preferences, knowledge, thoughts, and agendas is really critical to get a equilibrium in any judging situation. We’re still human and we still let our own thoughts come through, however obvious or subtle they may manifest.

The GABF is one example of a well balanced judging of the beers. It is after all a competition. The 2011 GABF estimated that 4000 beers would be judged  by 170+ judges from all over the globe. 400 beers! Whew! Being well acquainted with some of the judges I can share that it’s truly a dedicated and challenging endeavor. It goes way beyond what they think about what is in the glass. Partially because they have to reach consensus all the way around for a beer to advance. So this process also involves diplomacy, articulation and professional decorum.

They also added new judging categories this year:

  • Fruit Wheat Beer
  • Chocolate Beer
  • American-style Brett Ale (interesting – no lagers per Brett?)
  • International-style pale Ale

Local festival, international judges. That’s how you host an International National Festival. I say cheers to that!

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Great Aspirations Come True

“The Great American Beer Festival has come a long was since its humble beginnings in 1982 as an offshoot of the 4th annual National Homebrew and Microbrewery Conference. Nevertheless, if the name is any indication, its aspirations were great, and over 30 years, the events has grown from 800 attendees to 49,000 and from a 5,000 square foot festival hall to one closer to 300,000 square feet.”

Brewers Association media info, ala GABF

Two GABF goer's that'd agree its a 'great' festival!

Great aspirations can yield poor overblown unplanned failure. Great aspirations need to have some thought behind them. Because great aspirations can also create smashing success.

The GABF is a premium example of thoughtfulness – not that any of the progenitors of the event could have foreseen its success. With sound decision making as part of the process, aspirations can be come realities.

Cheers to the Brewers Association, the brewers, the beer community, sponsors, vendors, workers, volunteer army and attendees – they all make this truly remarkable festival tick tock every year.

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2011 GABF – Did You Know…

…that there was a special pavilion inside the Colorado Convention Center that was a representation of the first event in 1982? It was full of photos, 80’s music and the names of the breweries from that event. Very clever way to celebrate the 30th anniversary.

2011 GABF - Festival hall

…that every year there is a Pro-Am competition? Accomplished home brewers all over the states compete to brew their recipes with a professional brewer on commercial equipment and enter the Pro-Am competition. It’s got to be very hard to judge since the entries in the Pro-Am are all over the stylistic map.

…that there were beers from 13 different states highlighted at the state brewers guilds booths? Guilds are a smart way to put the power of everyone together to represent the beer community.

…that Colorado Governor John Hickenlooper was a founder of Wynkoop, then mayor of Denver and now serves the greater populous AND the beer community. He showed his support at a few events – including the GABF Awards Ceremony and the BA Media Luncheon.

Watch for more insight on what was the 2011 GABF coming up. As a brewer you can use the festival to perpetuate brand enthusiasm and involvement – festival goers were from all over the USA as well as some terrific international guests. As a consumer, enjoy the stories of the festival and plan to go next year. It’s a bucket list (if not addicting & repeat worthy) event.

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The Fest of The Best

Are you planning on attending the Great American Beer Festival , aka ‘the GABF,’ this week?

Help Celebrate Great American Beer!

If you are, be very sure to come by our booth, 125, across from section J at the Denver Convention Center. We’ll be there with a booth full of smiles, enthusiastic women who enjoy beer (although they won’t be partaking while working) and ready to greet you.

The van is loaded with WEB shirts, hats, repurposed grain bags, and other goodies to sell and help spread the word that women do in fact very much enjoy beer. So we’re hitting the road.

Look for a big white cargo van with our signature round logo on the sides. Honk if you like – we’ll wave. Twitter that you saw us or leave a comment on our facebook page on where you saw us.

We’ll be in Salt Lake City tonight – so if you live there be on the watch!

Cheers to one of the most well attended, well run, and lively beer festivals in our fine nation. Looking forward to seeing you soon –

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Prohibition Trivia

Linda (SOPTV), Ginger & Kari (SOPTV) "Celebrating Prohibition"

Looking backward at Prohibition and the whole 14 years, plus the 100 leading up and the years following repeal, you can find an over abundance of interesting information.

We’re 3+ months away from celebrating repeal and the 21st Amendment (12/5/33). Do you know what prohibition was really about? (hint: not anti alcohol) Do you know what dynamics really gave it the juice it needed? Do you know why it was repealed?

WEB recently concluded a series of events related to Prohibition and the repeal in conjunction with our local public television station and the pending Ken Burns/Lynn Novik film, Prohibition. It was a perfect collaboration: WEB’s core = education. Public broadcasting = education. Film by Burns and Novick: stellar!

The events were fundraisers attended by community members and supporters of, well, legalized alcohol, the film, and public TV. They were all fun and interesting. WEB dug around (we’re used to research!) and presented period info to the guests. Below are some of the trivia questions we’d ask the audiences.

1. What’s the difference between ‘bootlegging’ and ‘rum running’?

2. What were the methods of smuggling and moving illegal alcohol?

3. What year did Oregon adopt Prohibition?

4. How did breweries survive during prohibition?

Take a shot (not of whiskey!) and these questions and we’ll share the answers tomorrow.

In the meantime, I’d also recommend reading Ambitious Brew: The Story of American Beer by Maureen Ogle. WEB threw a book launch party when it came out and I have been rereading it as a great read and resource.

The show will debut nationally October 2nd, in a series of 3 consecutive nights. Put it on your calendar. It’s a great way to follow up to the Great American Beer Festival, which also celebrates the modern craft beer landscape.

Cheers to repeal!

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Alison's Love Of Beer

Bagdad Theatre, cite of the premier

Enjoy this photos from Alison Grayson’s world premier of her documentary, The Love Of Beer. It’s an honor to be in the film and such great company created by such a talented and thoughtful woman.

Look for a screening near you soon – or better yet: make a beer and film trip out of it. Film = education.

Julia Herz, Ginger, Alison Grayson, Lisa Morrison

Celebrate your love of beer today – Cheers!

Ginger & Teri Fahrendorf share a laugh prescreening

Stage call: for all women in the audience involved in beer

Alison and MC Lisa Morrison

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You Used To Do What?!

The brewing community is chock full of interesting people, in more ways than one.

Talk to your local brewer - find out how they got into brewing

For example, I know brewers who ‘used to be’ environmental engineers, lawyers, teachers, programmers, aviarians, and all other paths pursued. Heck, some even went to school for brewing (!). And by the way, many professional brewers started by homebrewing.

It’s clear that beer is universally appealing and fascinating, perhaps even a cathartic as a profession. It bites people and there’s no going back. And really – who knows too many retired brewers?! It’s almost an oxymoron.

One of the most interesting lines of questioning for consumers to ask brew community members – especially brewers for some reason – is “what did you used to do?”

Buy them a beer and get comfortable. They have terrific stories to share.