Micro. Local. Regional. Organic. Nano. Macro. Small. Big.
What is the power of words when applied to the topic at hand? They have a huge impact in many ways. Words are labels – and if you follow the site, you know I talk about labels with some regularity.
When we fall in love with something it’s usually due to an emotional response. Reasonably so since we’re sensory beings and we tend to lean with our emotions. Because we are also thinking creatures, we should then engage the brain and think things through in conjunction with our emotions.
To be able to totally remove emotion from decisions seems cold and calculating to some, liberating for others. I find a combination is wise and the balance of which one holds more sway depends somewhat on the decision at hand.
Am I interested in going out for pizza? Well, my emotions will most likely take the lead since my senses are the biggest audience to this decision. Did I like where I went last time? Would I rather make it at home? What new place has a friend recommended?
Once these questions are considered, I may ask: what’s the monetary investment? How far or near is the place? Do I want to see lots of people or go to a relatively quiet place? These are more brain focused decisions for me.
In the greater universe, there are loads of people enjoying beer. All over the world, all shapes, sizes, ethnicities, genders, and backgrounds. Great, I say!
I’d turn then and state unequivocably that there are too many people in the beer world who are judgmental to a fault. They choose to judge a beer on various emotional aspects before they dig into the quality and brain type decisions.
Liking a beer or not liking it is an entirely subjective discussion. Liking, loving, bashing, and hating are all emotional choices. And they’re based on a wide variety of experience, sensory and brain input. I give a toast to those who remove their own personal biases and decide what they like about the beer instead of summarily embracing or dismissing it. Who’s to say something is good or bad unless it’s your own choice. A lemming mentality is dangerous and foolish.
Think for yourself and use your words carefully. Before pronouncing something divine or despicable, be diplomatic, thoughtful and calculating. Then be sure to use words that indicate your intelligence: we can all use more civility and diplomacy. Start with yourself first.
The power of words is truly that – powerful. If you want to go to battle, go elsewhere. Beer is meant to be congregational and should therefore be approached with open-minded consideration and an open palate. Take a nod from the well-regarded food pro Ruth Reichl or seasoned beer pro Lisa Morrison or the astute writer Jay Brooks. Their work and reviews embody thoughtful discourse, honesty, and respect.
Once you do some homework on self improvement, engage, embrace, talk and enjoy.