Wolfgang Burkhart Is Right

In one of his recent editorials in the Institute of Brewing and Distilling magazine, the topic was Training and Qualifications: Always A Good Investment.

“In the area of technical jobs, Germany’s dual system of training has proved very effective. During their three-year apprenticeship with a company young people also attend a vocational school where they can learn the necessary theoretical framework.

P1100207In the existing system, technical colleges, which provide practical and application-oriented training, and the more academic universities complement each other excellently in theory and practice.”

Partnering the two – practical and academic – is critical for success. You’ll never learn everything you need to know to get by in the actual world by learning only in a formal class room or similar setting. And we’ll never get the necessary academic side of life if we never darken learning situations, whatever they may look like today. The real world is just that: real. And needs to be touched, smelt, felt, dealt with and learned in.

“Naturally a lot of investment is called for when developing and expanding a comprehensive and socially open educational system like this but what better way for modern, forward-looking societies to invest their resources than in educating the next generation.”

Prost to that.

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Speak Up And Show Up To Support Beer

Do you want to support your local Brewery? Do you support your go-to brands of the delicious, varietal and economically stimulating beer industry?

No matter where you like: Support the beer you love

No matter where you like: Support the beer you love

Dick Cantwell, Elysian Brewing, is one of those individuals I thoroughly enjoy listening to, learning from and talking with. Here’s an example of his eloquence while getting at a serious issue. No minced words, higghly intelligent, and forthcoming. He’s a class act who is passionate about what he is contributing to the world at large, in a big thinking way, while minding the shop at home.

Cheers to Dick. Cheers to others who speak up and keep speaking up about things that matter to them. Cheers to you supporting. We all need to speak up and show up to support what we believe in.

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Welcome Diane, Colorado WEB Representative

We’re very pleased – downright tickled beery! – to welcome Diane Gaston to the WEB team.

Welcome Diane!

Welcome Diane!

Diane’s been the Captain of the Women Enjoying Beer booth at the 2011 & 2012 Great American Beer Festivals and recently has happily joined us as our Colorado State Representative.

In short: Diane’s a diplomatic and very energetic beer enthusiast with a sharp intellect and easy laugh. She’s whip sharp and is equally excited about to be part of the growth of WEB.

Please join me in welcoming her to the family. You can reach out to her at Diane@WomenEnjoyingBeer.com for Colorado focused WEB questions, festivals, events, and pursuits. Diane is actively developing our presence in the great state of Colorado and is happy to connect with other fun people in the beer community, consumers and professionals alike.

Cheers to Diane!

Other Team Members:

  • Emily Engdahl, WEB Events Director
  • Ginger Johnson, Founder, head Educator, Researcher, & Marketer

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Wine Tasting Class Is Good Knowledge For Beer Tasting

If you’re a regular reader here, you may remember a piece I wrote about how attending a wine tasting was a fantastic refresher and teacher to relate to beer tasting.

Well, my friends, I went to another wine tasting event last weekend. And I’m here to share more, again, on how similar the sensory experience execution is. It’s a terrific way to welcome, engage and encourage the education of yourself and others. It also helps build confidence: when you know how to taste one beverage, you can transfer those ideas to another. And another. And then food.

Kara & Greg, Winemakers, teaching the interested more about wine & tasting

Kara & Greg, Winemakers, teaching the interested more about wine & tasting

Here’s what I learned this time courtesy of winemakers Kara and Greg, Wooldridge Creek & Warrick Wines.

  • Fluctuating temperatures are not good for wine. Consistency is best.
  • White Zinfandel is made with the same grapes as red zin, the juice simply spends more ‘time on the skins’ (picking up color).
  • What does “Old Vine” mean? It means the vines are old enough to bear fruit.
  • Trellising grape vines is a recent practice only going back 60+/- years.
  • Hedonistic is a great gustatory word to use!
  • In order to be viable business wise (at least in Southern Oregon) a vineyard needs to be at least 50 acres in size.
  • Tannin’s are natures antioxidants
  • Grapes are one of the very few agriculture crops that have no GMO influence
  • In Europe, they drink by region. Drinking by style is very American.
  • Salivation = heightened senses = better tasting
  • Claret and Meritage are marketing words, with Meritage being a royalty-paid usage.

I encourage you to go taste beer, wine, spirits, sour cream, cheese, chocolate, broccoli and anything else wherein you get to learn about the food featured. Being a ‘smart’ person means keeping your mind and palate open and sharing with others the knowledge you gather.

Education makes the world go round. I’ll drink a glass of wine to that!

p.s. if you wonder what winemakers drink….read this.

One comment

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Celebrating Home: Contributing Beer Specialist

Cheers today to Karie Engels, creator and brilliant mind behind beautiful, flavorful and useful Celebrating Home.

Karie recently invited me to contribute to the beer side of Celebrating Home and I enthusiastically embraced the opportunity. Why? Don’t I have ‘enough’ to do?

Cheers to Celebrating Home with Karie & Crew!

Cheers to Celebrating Home with Karie & Crew!

Well, yes and this is exactly the sort of contribution WEB is all about. Education, enlightenment and flavor. Encouraging people to celebrate their homes, whatever that is to every one, and with adaptability for those who wish to use the information proffered.

One thing I’m particularly looking forward to is meeting (and noshing and sipping with) the cohorts that Karie has brought together to help more people celebrate home:

Wow! Thanks to Karie and the great colleagues listed above.  ‘Til we raise a glass….

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What Sitting In The Front Row Will Teach You

As much as I can, I head to the front row of any conference, talk, presentation and seminar. I find that I tune in best in those spots – I “lean in”, as Sheryl Sandberg would also say. If I’m a few rows or tables back, the fascination of people watching can impede my hearing so I head to the front.

Front rows teach you to be a good attentive guest, to not fidget too much, to listen, to give the presenter the full respect they deserve. It teaches us to remember that giving of ourselves on stage allows others to learn, think, ponder, celebrate, grow and discuss.

One of my most recent front row seatings was at the Craft Brewers Conference held in Washington DC. At the opening Keynote Address and General Session, the rows are usually straight across, as were all the rooms I visited (a slight curve would serve the attendees better). Room layout has much to do with the efficacy of presentation to the audience and interaction of the presenter with the audience.

Blissing out at the CBC 2013

Blissing out at the CBC 2013

I like the front row also because to me being there in person is never replaceable by a screen, however large and simultaneous. The whole idea of going to a live talk is in large part the level of personal intimacy it offers: you can’t enjoy a concert from a recording as much as you can in person. And you’ll never get as much out of seeing the gestures, facial expressions, whole body movements, and supporting atmosphere remotely.

A few things that came from first the presenters live & in person:

Kim Jordan, New Belgium Brewing: Strengthen the bonds that make this a community, not just an industry.

Peter Bouckaert, New Belgium Brewing: 3 Ingredients in beer: Love, Experience and Creativity

Kim: Nurturing your happiness quotient feels right.

Peter (per receiving the Russell Scherer Award): [this is] the best place at the right time.

Another panel presenter offered this as well:

As partners, we’re putting everything on the line together.

Sitting in the front row affords you the most direct visual line to those giving of their time, expertise, humor and passions. As a presenter myself, I also very much appreciate the attentiveness and engagement of other front row sitters.

Why wouldn’t you sit in the front row? After all, like Sam Calagione says, we’re all blissed out!

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Portland Women’s Expo 2013

Make no mistake: Women Enjoy Beer.

Testimony was in full force last Saturday at the Portland Convention Center where the Portland Women’s Expo took place. WOW! They’ve been doing the event for some time and clearly the addition of the Women Enjoying Beer Lounge was a very popular addition.

At any one time, between opening at 10 am and about 4 pm+, the Lounge area was packed with great women seeking flavor and fun. 3 to 4 deep, all around the tables – very cool to see!

Our Big Thanks to Chico & the organizers for being open to enhancing the Expo with the Lounge. A Huge Thanks to Maletis Beverage Distributors and the beer brand representatives that made the Beer area pour fluidly all day. Shout out to Ninkasi Brewing and Kind Snacks for adding even more flavor to the day.

Also – Thanks to the Portland Trolley for letting me hop on the Trolley they had present and give some Edutainment to interested attendees. The Beer & Chocolate session filled up that sporty and comfy trolley to be sure! Further proof that women want to learn, have fun learning, and do it in a very social and welcoming setting. FYI – the beers and chocolates we served: SOB Porter & Oakshire Espresso Stout; Dagoba Organic Chocolate Xocolatl, Beaucoup Berries, Roseberry, Dark.

If you were at the Expo and really liked the addition of a beer area, please thank and tell the organizers. Here’s their contact info.

We were thrilled with the partnerships, support and opportunity to participate to support the Portland Women’s Expo Foundation in this endeavor. In fact, we hope they want us back next year – because we’ve already got tuns of ideas flowing to improve and build the Lounge, which increases the fundraising efforts that this event is truly all about.

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International Women’s Day Every Day

It’s officially International Women’s Day!!!!! It comes around every year and is reason to celebrate the women and females in your life and the lives around us. Every where.

We all must work on making gender a moot point by simply making sure we’re looking with an equality lens in each and every transaction, conversation, and action.

Celebrate and elevate the women and females in life.

Celebrate and elevate the women and females in life.

Did you know…

…that Feminism means “the doctrine advocating social, political, and all other rights of women equal to those of men.”

…that there are still labels that choose to use sexualization to try to sell products, rather than focus on the merits of the products? American brewers of all sizes need to take this day to re-examine their labeling. Support brands that feature the quality and benefits, not boobies and skin.

…that it’s been studied and proven over and over again that when there are relatively equal numbers of women and men participating in society on an equal footing, the society is healthier, more productive, kinder and much more humane, diplomatic and egalitarian.

…quotas of gender aren’t the answer nor the solution. Internalizing until it’s instinct will unconsciously help us in taking action to equalize with positive change.

Write a note or letter to a female you care about today. Someone you admire and who inspires you in any way. It matters not that you know them or not: they’ll be inspired forward to hear from someone who finds them a mentor, an aspirational example and makes them go forward.

Gloria sums it up here: “The story of women’s struggle for equality belongs to no single feminist nor to any one organization but to the collective efforts of all who care about human rights”

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Pre Beerdrinker 2013 Festivities

Last night found yours truly surrounded by a simultaneously eclectic and homogenous group of people. Let me expound.

  • Eclectic: people from across the country, varied backgrounds, experiences, and ideas, all having gotten into beer via different routes and life happenings, epiphanies and relationships.
  • Homogenous: all passionate about the greater beer community, education, accurate knowledge and sharing it all forward – while trying beer everywhere we can.
Warren, Kevin, & Jen getting used to being photographed, pre-event dinner 2013 BDOTY

Warren, Kevin, & Jen getting used to being photographed, pre-event dinner 2013 BDOTY

I’m in Denver, Colorado, USA, for the finals of the 17th Annual Beerdrinker Of The Year, as held and sponsored by Wynkoop Brewing Company. It’s a long-standing contest wherein anyone can apply to explain and compete to be chosen as the exemplary example of a Beerdrinker. Applicants are vetted down to 10, then again to three finalists.

One of the things I sincerely value in this seemingly flippant contest is that Wynkoop is always working on helping redefine what a beerdrinker is. So ask yourself, “what is a beerdrinker to me?” It’s not flippant at all while it does in fact have a big element of good humor.

As an invited Final Judge (hence my involvement) we are to look at many facets of the final 3 candidates. Beerambassadorship, humor, volume of beers tried, herstory of their beer journeys – wherever they may take place, advocacy, and other demonstrated characteristics of what it means to be a positive example of a Beerdrinker for all.

At the pre-event dinner last night, we all met and mingled, enjoyed flavorful Wynkoop beers and food (thanks!), and in general got a good footing for today’s event. As you might imagine, a cozy room full of candidates, judges and other special guests, it was full of enlightening and engaging conversation, enthusiasm, ideas, thoughts and respect for one another.

So onward to the finals! With our charge as judges to come up with questions to challenge the finalists in real-time, I only wish we got more time to question and dialogue with the finalists. *Alas!* It’s a great conundrum to be mired in.

Watch media outlets and websites for the announcement of the winner. I already know this: The finalists (and all 7 of the other semi finalists) are a great asset to the world beer community. And that more people should submit their resume when the time comes again later this year.

2013 Beerdrinker of the Year Finalists: Jen Schwertman/NY, Kevin Cox/IN, Warren Monteiro/NY

2013 Beerdrinker of the Year Judges: J. Wilson/2012 BDOTY, Andy Brown/Wynkoop Head Brewer, Kyle Clark/TV Reporter, Cody Christman/2009 BDOTY, Ginger Johnson/Women Enjoying Beer

Big Beery thanks to one of the biggest and most diplomatic, fun and enthusiastic AmBeersadoors I know: Marty Jones, Wynkoop Brewing.

Stay tuned….

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What’s What at Wynkoop?! Beerdrinker Of The Year 2013, That’s What

Jen Schwertman, BDOTY Finalist 2013

Jen Schwertman, BDOTY Finalist 2013

This Saturday will witness the 2013 Beerdrinker of the Year Finals at Wynkoop Brewing Company. As usual, it’s all about building beer enthusiasm, ambeersadorship, adventure, tasting LOTS of beers all over, and sharing that love with others.

“These super beer geeks must have a deep understanding of how beer is made, its many styles and its importance in advancing civilization. They must have a vast array of beer tasting experiences and be shining ambassadors for the culture of fine beer.

The 2013 finalists will compete in the Beerdrinker of the Year Finals on February 23, at 2 PM, at Wynkoop Brewing Company. The event’s open to the public and admission is free.”

Marty Jones of Wynkoop, the driving force de beer of the event, has invited Ginger (yours truly) to be a finals judge this year. Sweet! So if you’ll be there, come say hello. As judges we ‘get’ to wear wigs and robes – rest assured I’ll have a few surprises up my roomy sleeve as well.

Everyone who enjoys beer should consider applying for this in the future. Here’s why:

  • Warren Monteiro, BDOTY Finalist 2013

    Warren Monteiro, BDOTY Finalist 2013

    Beer is universal

  • Being a beer drinker and ambassador is fun!
  • You’re bringing beer to life, shedding positive light on the entire idea of community and meeting new folks constantly
  • You get beer for life at Wynkoop when you win
  • You’re home beer bar gets to make a big deal out of it – as they should for all finalists and winners

As educators, researchers and consultants, we’re honored to be included in this very lively event that helps continue to elevate beer in America. Thanks, Marty!

Kevin Cox BDOTY Finalist 2013

Kevin Cox, BDOTY Finalist 2013

So get ready, celebrate in person – or if unable to join us, lift a glass in support and salute those who are willing to wear the crown for beer. Cheers to that, I say!!

p.s. if you want help in the resume process for 2014, be in touch. Tip sheet coming soon!

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Female Presidents

Cheers to female presidents across the world today from Women Enjoying Beer. Of course, cheers to the many men who are presidents as well. It’s simply more profoundly lopsided in the number of women as compared to the number of men. Here’s a list from Wikipedia to read.

Shiny pipes in the brewery at New Glarus

In the brewery at New Glarus

Curiously – I also found this article: Fastest growing women lead or owned companies. What does fast growth have to do with stability? Sometimes it’s precisely what undermines the capability to be steady, strong and long lasting.

And finally, for this short and sweet post today, cheer to Deb Carey of New Glarus Brewing in the great state of Wisconsin. She, her husband, and team have built a very fine company. Steadily, with an unerringly eye on quality and business sustainability.

Indeed, Ms. Carey has met with our president, Mr. Obama. It’s reassuring to see presidents happily getting along!

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ROW, ROW, ROW Your Raft

Women Enjoying Beer is very excited to be partnering with ROW Adventures for an annual Rafting trip. Here’s the scoop, straight from ROW:

Family Raft & Craft – Beer For All Ages!
Here’s a Dionysian celebration for the entire family!  Raft by day and enjoy libations at night – for everyone in the family.  We bring delicious craft beer from several Oregon breweries along with craft root beer, ginger beer and other non-alcoholic choices for those under 21.  Each is paired with snacking foods that highlight and enhance the flavors of the drink.  We are delighted to be working with Ginger Johnson of  Women Enjoying Beer who brings her specialized knowledge to each evening’s tasting.  This superb itinerary marries exciting whitewater rafting by day and exclusive craft beer and beverage sampling by night. This trip is absolutely perfect for craft beer enthusiasts, craft beverage enthusiasts and for whitewater rafting lovers looking for a fun new twist to the normal adventure.
 
Join us for Family Friendly Craft & Raft with ROW Adventures

Join us for Family Friendly Craft & Raft with ROW Adventures

The Rogue River is one the world’s greatest rafting adventures and the only of it’s kind to offer lodge to lodge rafting throughout the entire summer. This way, guests can have cozy, warm cabins and private bathrooms after an exhilarating day of river rafting. To learn more about this river, please visit our Rogue River rafting trip page.

The trip will feature beer of both the alcoholic and non-alcoholic form – think root beer!!! So it’s geared towards families that want to raft, sip, nibble & share, create great life long memories.
This will be my 4th year on the river with one of the safest and well run rafting company around. They’ve also recognized by several well respected voices in the travel business. The dates are July 20 – 22, 2013.
Book it here – see you then!

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Ashley Salvitti on BeerRadio

These are the people of BeerRadio – each one great!

Here’s today’s guest, Ashley Salvitti of Brewvana – friend, colleague, and beer enthusiast. Enjoy the program, aired live each Wednesday 5 – 6 pm Pacific Standard Time, archived for your listening leisure within days of original airing.

Ashley Rose loves beer.  She blames her father for spoiling her taste buds at an early age, which has led to her current SNOB status. Papa Sal let her sip off of the finest brews that upstate New York had to offer as a toddler in the early 80s. Years later he always had the fridge stocked with his newest favorite dogfish head, or a growler of the local IPA. While most high school students pounded Bud Lights and 40s, Ashley Rose was enjoying handcrafted ales that she snagged from the assortment in the garage. As a proud mug club member, Papa Sal urged his daughter to get a job at the brewery in the neighboring town when she was 17. And so she did. She has been serving delicious beer ever since. Although he was sad when Ashley decided to move across the country, he was comforted knowing that she was in the beer capitol of the world: Portland, Oregon. Ashley Rose loves beer and is passionate about the history and culture of the craft brewing industry in Portland, and she wants to share it with you!

Thanks to Ninkasi Brewing for their support of BeerRadio, one component of Women Enjoying Beer Bringing Beer To Life!

 

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BeerRadio Archives and Downloads

BeerRadio: Weekly program by WEB, on KSKQ

In case you’re new to BeerRadio, it’s our weekly live recorded radio show with fun and interesting beer community folks. These are people who freely give an hour of their time in the name of good clean educational beer fun! Encore shows (previous episodes) are plugged in once in a while as well.

It’s a treat to get the call in the KSKQ Studio each week, ready to engage and talk with passionate and enlightening people all over the country. I’m thankful for all the fine folks who have given so generously of their time and insight, shared their thoughts, and helped us continue to offer more beer education.

Here’s a link to the Archive page – and WEB has a Radio & Video page here as well. Thank you to my producer Larry as well.

Below are the top downloads to this point. Who would you like to hear on the show? Send requests directly to Ginger@WomenEnjoyingBeer.com

With a year and a half + on the records, it keeps getting better and more enjoyable! Cheers to great listening education.

Date Guest Company/Beer Connection Downloads
20120404 Rebecca Newman Dogfish Head 167
20120718 Win Bassett NC Brewers Guild 48
20120411 Julie Levy Grand Teton Brewing 43
20120815 Meg Gill Golden Road Brewing 40
20110713 Steven Pauwels Boulevard Brewing 34
20110810 Audra Marotta Mother Earth Brewing 29
20120829 Gina Schauland Deschutes Brewing 29
20120711 Chris Shepard Craft Brew News 28
20120822 Evan Benn St. Louis Post Dispatch 25
20111102 Veronica Vega Deschutes 25
20111019 Oliva Cerio Empire Brewing 24
20111214 Emily Engdahl PDX Beer Geeks 24
20110907 Shauna Carter PDX Brewery in Planning 22
20120104 Nancy Frketich Oregon Hops Commission 19
20121003 Jennifer O’Connell Georgia Ale & Lager Sirens 17
20110629 Josh Brewer Mother Earth Brewing 17
20110720 Ginger Johnson Beer Book episode 17
20110525 Julie Wartell Pubquest.com 16
20110921 Matt Van Wyk Oakshire Brewing 16
20110302 Ginger Johnson Beer and Food 16
20111012 Steve Parkes American Brewers Guild 15
20120418 Fred Bueltmann New Holland Brewing 15
20110330 Ginger Johnson CBC Follow-Up 14
20111228 David Kapral AB Retired Brewmaster 14
20120111 Chris Erickson Snake River Brewing 14
20111207 Lauren Salazar New Belgium Brewing 14
20120208 Mike Kallenberger Tropos Brand Consulting 14
20110914 Stevie Caldarola Ladies of Craft Beer 13
20110504 Sarah Huska Cicerone Certification Program 13
20110406 John Holl BeerBriefing.com & Journalist 13
20110413 Deverie Hart HurraBier 13
20120606 Brandon Turman BrewFans.com 13
20110427 Renee Deluca Brewer’s Daughter 12
20120215 Hugh Sisson Heavy Seas Beer 12
20120523 David Walker Firestone Walker Brewing 12
20120425 Burc McFarlen Seattle Beer Authority 12
20120919 Dan Vandervort Hikes and Pints 12
20111221 Theresa Carpine Ladies of Craft Beer 11
20110817 Alison Grayson The Love of Beer–movie 11
20111005 Lisa Morrison The Beer Goddess 11
20121024 Gail Oberst Oregon Beer Growler 11
20110316 Ginger Johnson CAMFA–WEB signature training 10
20110824 Julia Herz Brewers Association 10

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ABC’s of Women, Beer & Food: Letter H

One of the four primary ingredients in beer is today’s featured letter: Hops!

Hop bines just before harvest

Hops or hop, depending on who or whom you ask, is the cone flower bearing plant that’s included in beer making to add flavor, aroma or both as well as stability in beer (read this). It’s an extraordinary plant to witness live. Growing on bines 18 to 20 feet in the air, spiraled around their supporting lead, all the way up to the sky!

Have you been to a hop farm before? Do you grow hops at your home? Have you ever smelled or rolled fresh picked hops in your hands, still sticky and damp? It’s ethereal.

Hop plants started getting used in beer following Gruit and is widely used globally in beer production (with a few exceptions). Here are a few more hop terms to increase your vocab.

The connection with beer and food here is that hops can accent different foods differently. Think of the crisp bite of a well balanced beer and how it pairs deliciously with cheeses, can liven up a mild dish and can mellow out a hot and spicy one.  Like any ingredient, the hop profile will best complement food when intensity is matched.

This fragile ingredient must be either used almost immediately after harvest from the hop yards or dried as a whole cone flower or pelletized for storage. Cold is needed to best preserve this beer beauty as with any agricultural crop, it starts to degrade as soon as it’s picked.

The hop farmers and growers are some of the most hospitable, smart and thoughtful people I’ve encountered in the beer community. Some exclusively grow hops, some grow other complementary crops. You can learn more by visiting the American Hop Museum too – check it out!

Gayle Goschie of Goschie Farms, Nancy Frketich of OR Hops & Ginger at the Goschie Farm, 2011

Support your local hop grower if you have one. Support your own hops should you choose to plant and grow them. They’re rhizomes and spread in the right setting so plant them accordingly (read: provide LOADS of room to climb and spread). They make great sun shade on a South facing rise, properly trained with twine.

One tip colleague Gayle Goschie, of multi generational Goschie Farms told me in growing my own: when you see the heads popping up in the spring time, cut them off – behead them. If you let them grow in that first blush, you’ll get lots and lots of leaves, which takes energy away from the flowers. Beheading them forces the plant to regenerate and send up more efficient bines focused on flower production. So if you want leaves, let them grow. If you want cone flowers, behead them.

While I can go on and on about hops, I’d also share that there is a growing faction of hop education opportunities. One example: I was invited to attend Hop & Brew School by HopUnion in Yakima Washington last September. What a fabulous treat and a big eye opener! Great people, passionate, plugged in, and passing the information forward. All to the end benefit of high quality hops in the beer we enjoy.

My glass is up today to hops and more especially the growers, farmers, brokers and researchers of hops.

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Beer and Sauce: Women Like Them Both

Breaking news: Women like beer and they like sauce. How do I know this? Well, I’m not the only one who realizes that flavor is where you find it. And with an open mind you find it everywhere.

p.s. combine beer with sauces

Take writer Andrea Janes and what she says:

As a female, beer drinker, and general lover-of-life, I am always saddened by the myths and stereotypes I encounter among my female friends and acquaintances. When they say things like, “I don’t drink beer; I don’t like the taste of it,” it makes me want to say, “That’s ridiculous as saying, ‘I don’t eat sauce.‘ What kind of sauce? Chocolate? Pesto?'” I think a truly informative [resource] that not only breaks down different beer types and makes food pairing suggestions but also makes a strong argument for why women should drink beer (e.g. it’s our birthright, as the world’s original brewers!) could go a long way toward introducing a new crop of women to the hop.

Cheers to Andrea! She’s so right. Now, go enjoy some beer and sauce with women.

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Beer and Glassware at the Iowa Expo

Beer and glassware. They’re so important together and so intrinsically entwined.

Which is exactly why I choose the topic at the HyVee sponsored Expo last weekend in Des Moines Iowa. The fine folks at Doll Distributing brought me in to help edutain the crowd – and a great audience it was!

Fun audiences at the HyVee Beer, Wine & Food Expo last week

They were attentive, fun, caught on quick to making ‘crowd sounds’ and even added their own enthusiastic and totally appropriate hand gestures.

I walked them through different kinds and styles of glassware, how they differ in the delivery of aroma and flavors, and why it’s fun to experiment. The volunteers in the audience who helped me by responding to questions went home with a fun WEB logos glass as well. We love giving away goodies!

A special thanks as well to the Tom Korder of Goose Island who was sitting in on the session for his help in demonstrating a hop rub.  Tom and his colleagues were great sports and it’s always fun to employ the talents of other ‘beer people.’

Herein lies the lesson today:

  1. Glassware is important to the sensory experience of your beer.
  2. Experiment often in creative ways – beer styles, glass styles, temperatures, and so on.
  3. Throw a beer & glassware potluck, invite friends to try different beers in different glasses and compare notes.
  4. Be a geek, never a snob.

Beer’s fun and meant to be that way and enjoyed in moderation. Please take these marching orders and go at it.

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Cooking With Beer And Iowa Girl Eats

It was a distinct pleasure to take the stage last week in Des Moines Iowa for the Iowa’s Premier Beer, Wine & Food Expo presented by HyVee. Having lived in central Iowa for a while, it was also great fun to ‘be back’ and reconnect in person with friends and colleagues.

Kristin & Ginger at the Beer Expo - Cheers!

One of the highlights was to take the Royal Flooring Stage with Kristin Porter, Iowa Girl Eats. Kristin is a delight to collaborate with and super easy to work with, good sense of humor and very knowledgeable on food preparation. Her tag line says a mouthful: “Eat well. Run often. Travel Far.”

We co-presented on cooking with beer, Kristin leading the recipe charge and cooking, me emceeing and keeping the guests with mouths watering entertained between the techniques and food creation. I happily featured delicious and diverse beers from the Doll portfolio with tasty success.

Cooking with beer with Kristin, IGE

Beer is an excellent cooking ingredient and if you’ve yet to use it as such, DO SO! It’s flexible, full of flavors and easy to manipulate. Plus you can use flat beer that you simply won’t drink or is left over from time to time. freezing beer in ice cube trays is an easy and simply way to ‘store’ it until you want it.

Results? Mouth watering guests who did indeed get to taste (some came back for seconds!) Kristin’s flavorful recipes – of course made with beer. I choose Summit’s Winter Ale for the beer that cooked with Kale, bacon and browned butter. Seriously delicious.

Hope to work with Kristin again – with a name like that, it’s a good sign for beer!

Tomorrow: Review of the Beer & Glassware session I gave at the Expo

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GABF 2012…On Your Mark, Get Ready…GO!

Denver’s a great place to visit and I love being in Colorado for the Great American Beer Festival. It’s an extraordinary one for many reasons.

  1. It’s where you get to see many of beer friends, enthusiasts and colleagues
  2. The sheer numbers of beers you can try on the festival floor is mind boggling…more on numbers after the incredelicious Media Luncheon tomorrow.
  3. The hospitality of the City of Denver is open armed and exuberant
  4. The geography is gorgeous

Dona, Ginger & Tina at The Cheeky Monk for "Thank The Saints!" event 10/9

That’s the short list. And since WEB is moving into our Industry Sponsor space today, with the first session starting tonight, we’re ready to have the gates open and the people coming in!

We’ve already had a successful women and beer event at The Cheeky Monk – more great people passionate about beer, community and making their dreams come alive. Much to the delight of taste buds everywhere.

Thanks to the Brewers Association for making it easy to be part of the fest. A big THANKS to my crew this year too – Emily, Diane, & Sarah.

Here we go – see you soon!

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Descending on Denver

Are you also either in Denver or Descending on Denver, Colorado USA this week? There’s much ado about beer happening in that mile high city this week.

If you see the WEB van on the road, honk & wave!

We’re happily busy with all kinds of things – check out our schedule surrounding the Great American Beer Festival (GABF).

Highlights will include:

  • Thank the Saints! 10/9, 7 – 9 pm, The Cheeky Monk, Colfax Location, Denver CO. Premier Women’s Only event. Call them for tickets.
  • GABF – we’re booth 135, here’s our line up. Come see us! We’ve got a full line up of goods & goodies to treat yourself too (they make splendid gifts too)
  • Twisted Tastes event, 10/13, 930 – 11 am, Twisted Pine Brewery, Boulder, CO. Delicious event open to all (over 21). Call them for tickets.

We’ve got gobs of great industry & media things on the agenda too, thanks to various hosts including the Brewers Association, Visit Denver and other beerific folks.

See you soon at Booth 135 and all the others!

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