Grateful for *good* Press Coverage

Not all press is created equal. Not by a long shot.

Julie & Ginger

Many thanks to those professionals who really know their craft, keep honing and learning to serve, and are good people to work with.

Specific thanks to these folks:

I know there are others I value as well, like Julie Johnson and Stan Heironymous, for high quality and integrity.

Our thanks for your commitment and standards.

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Wisconsin Woman Enjoying Beer

Happy Jennifer at GTMW, photo courtesy of John Benninghouse

Cheers to Jennifer!

She had a great time at one of my all time favorite (so far) beer festivals, the Great Taste of the Midwest in Madison Wisconsin USA a week ago.

It’s very well run by the Madison Homebrewers and Tasters Guild. Having also worked it from the brewery side before, I can tell you unequivocally they are dynamite for serving the brewers who participate. More festivals should take a nod from them.

  • Plentiful, knowledgeable volunteers
  • Nice locale, workable environment
  • Managed capacity, tents to shield from sun and rain
  • Good length and time of day
  • On Gorgeous Lake Monona

WEB’s friend, House of Brews, also is a part of the festival. Another reason for us to love it. Hope to get back there for it next year. Felt a withdrawal of sorts this year….I’ll be okay…I guess….

Cheers also to well run festivals. A well run show benefits the brewers, organizers and goers (most importantly).

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Mt. Shasta Brew Fest: Well Done!

Mt. Shasta Brew Fest & WEB fan

Here’s one example of a woman enjoying beer. We had the pleasure of meeting her at the Mt. Shasta Brew Festival that occurred just last weekend.

Our fine hosts, the Mt. Shasta Rotary Club and the Mt. Shasta Ski Park, were terrific hosts and ran a very good event. Safe, fun, and well run. WEB hopes to return next year as well.

It was a good event in another specific way: the Rotary Club was receptive to us approaching them, even though they’d not heard of us and didn’t have any other (non beer or food) vendors. The key to any progress is an open mind.

Fabulous Patti (Rotary) and Ginger at the festival

We unfortunately find that some festival organizers aren’t receptive – and what’s frustrating about that is they don’t seem to realize or fully try to understand we’re beer educators. We’re good for all makers & sellers of quality beer.

If you are involved in any festival or event organization take note: before you flatly say no (for whatever reason short of the ludicrous) ask a few questions of the inquirer. They could be a very good fit and complement and augment your efforts. They’re reaching out to you in hopes of being part of the success of your event. Isn’t that what you’re trying to do – have a successful event?

I know one reason the Mt. Shasta Festival also agreed to have us there was we actively cross marketed the event. We also offered tips on how to try to increase their traffic and success of the event.

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Raft & Craft 2011: Year 2, Day 1

loading the gear

Beer and outdoor activity. What a good combination. It’s important for people to think of the two together. Good health includes consumption of many things: fresh air, nutritious food and drink, and time spent in active pursuits.

It was with a special relish that I accompanied the rafting company down the gorgeous Rogue River in mid-July. The rafting company has changed hands and the transition has been seemingly very smooth and we were glad to have once again partnered to bring beer to life on dry land after a day of white water rafting.

The crew of guides from ROW Adventures was spot on: high standard of safety, concern of guest comfort, and lots of fun to be with. Peter, Jonas, Kayla and Mikey – all competent and personable guides with ROW – really made the trip outstanding for the entire party.

boats at the ready

This signature trip idea started in 2010 with Joy Henkle, then owner of White Water Warehouse, the previous rafting company. That inaugural Raft & Craft trip was one of learning, fun (again!) and much beer conversation. (2010 Day 1, Day 2, Day 3)

There may be naysayers who want to divorce good health and outdoor activities with alcohol of any sort. To that I say: Moderation. In everything – exercise included.  You’re only allowed to critique it after you’ve tried it, not before.

The first day found me picking up Jamie Floyd, co-founder of Ninkasi Brewing. Ninkasi was one of 2 featured beers last year and they were receptive to being involved so Jamie also joined the fun. We drove in the earlier hours of the morning to Morrison’s Lodge to get the crew the beer and matching foods for pairing for the 2 nights we’d be out. After we offloaded and met the crew, we headed to the landing for the safety talk, gear loading and getting into the water.

guides prepping the first tasty lunch

Mother Nature decided that overcast and slightly rainy on and off was the order of the day for weather. It didn’t dampen a terrific cast of guests and we all had a ball, paddling, looking around, riding, eating, and in general getting into the great out of doors.

Once we landed later in the afternoon at our evening’s lodge – Black Bar – we all unloaded and settled into our cabins. A shower felt good and I set about prepping for the tasting.

Around an hour+ after landing, everyone reconvened at the lodge for a name game outside and then all settled inside the lodge for the evening’s entertainment and fare.

Both Jamie and I shared info with the guests and they in turn had some good questions. There’s no doubt in my mind that Jamie is uber passionate and knowledgeable about beer and it was a fun evening.

great guests make the party

Here’s the menu we selected:

Because I love to food shop and got caught up when I was procuring foods at the store, we also put out medjool dates and walnuts for people to play with.

Suffice it to say: no one went hungry or wanting for anything after the tasting and then dinner was wrapped up. I dare say, some waddled back to their cabins with contented faces and stomachs.

Tomorrow: Day 2 of the 2011 Raft & Craft

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Beer and the Great Outdoors

Today and tomorrow I’ll be on the gorgeous Rogue river once again this year on the Raft & Craft trip. White Water Warehouse and Women Enjoying Beer launched it last year with great success.

Raft & Craft on the Rogue

In the ensuing year that’s passed between then and now, the White Water Warehouse company is becoming part of the ROW Adventures Family – it’s a great new stage of change and we’re thrilled to be part of this years event. It’s easy to plan a great outing when you’re working with quality people – and they all are outstanding!

The trip actually started yesterday, with my colleague and friend Jamie Floyd of Ninkasi, and I driving the the lodge to take off with a bunch of fun and beer loving guests. We’re featuring Ninkasi beers this year and we’ll share all the details upon return.

Want to go next year? Let ROW know!

We’ll be back soon – Cheers to Rafting and Crafting.

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Hopped Up BBQ

Ahhhh – Friday. What a perfect day it was to enjoy a barbecue. And that’s exactly what we did yesterday – enjoyed a BBQ with some of the most interesting, hospitable and kind people in the beer community: Hops Growers.

If you’ve ever enjoyed getting to know the growers, vendors and suppliers who make your beer possible, then hop-fully you know that hops farmers are generous, gracious and just flat out nice people.

Hops - up up and away!

In honor of them today, we want to share a few tidbits that female consumers find interesting about hops. Feel free to share them and use them in educating internally and externally.

  1. Hops is a bine (v.s a vine) and it winds its way up a trainer without feet or suckers.
  2. There are dozens of hops varieties of hops and many hops products (pellets, cone hops, extracts – and then variations in those products)
  3. Different hops lend aromas, bittering units, or both – depending on the hops.
  4. You can/do add hops to the brew at different stages of the brewing process, for different reasons.
  5. Washington, Oregon and Idaho are the primary commercial hops growing states in the Union, with other states producing them too.

If you’re a professional and already know this – great! Now’s the time to push and share this information forward. Women like to know more about their beer and the story behind this one unique ingredient – hops – will be welcome conversation.

And if you’re that same professional it’s the opportunity to converse and make sure you’re up on your info and to find out what women want to know about hops and beer.

Take the hop-ortunity and run with it.

Resources:

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WEB & SOPTV

Women Enjoying Beer is partnering on some events with the local public television station to promote a few things.

  1. Ken Burns’ newest film set for release 10/2 – 4, Prohibition.
  2. Education of the prohibition era and causes, effects, and so on about the personality that was the pre/during/post prohibition age of America. WEB will speak at each event on different aspects that the film will be talking about.
  3. Promoting community involvement and support of public broadcasting.

We’re very selective about who we get involved with per fundraising and events such as this. It happens to be a great fit this time.

partnering on Prohibition

Kari at SOPTV is on top of the details, public broadcasting is something WEB supports, and it’s a terrific opportunity to partner with a very visible community member on a topic near and dear to our WEB heart.

Message today: There are many ways to get involved with causes you support and benefit as well. All profits will go to the station, we cross market for each other thereby meeting more potential customers, and we have a great time with engaged and generous hosts.

I’d encourage you to look at perhaps also partnering with a local group – be it a public television station brewery or other likely host – for the film. Mr. Burns’ makes extremely high quality films in which we all have something to learn.

p.s. keep in mind the top 3 things women want via beer that these events will accomplish: education, social setting and value.

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Beer Connections

Whenever we head to a festival, it’s simply a matter of time (usually in minutes) before we connect with someone who:

  • Is someone we already know in the beer community
  • Is an immediate connection to another person in the beer community we know

Willimantic Brewing (CT) Fans

Walt was right: It’s a small world after all and the beer community is even smaller. This is another characteristic of the beer community that makes the pursuit of WEB enjoyable. The professional colleagues, the consumers, the vendors and suppliers, the distributors and retailers. We all make up an incredible web of folks progressing the high quality beers we know and love. And the ones we don’t yet know in a taste bud way yet can’t wait to embrace.

Our picture today is two beer lovers at this summer’s Southern Oregon Craft Brew Festival in Medford, OR. They are sporting Willimantic Brewing shirts. Connection: David Wollner, the good man who owns and operates the brewery, invited us to stay at his home when we were on our cross country trip. And we saw each other again most recently at SAVOR.

Message today: Beer community people are connected and happy to connect with others who share their passion. It’s one of the biggest attractions to the group, me thinks.

And as beer educators, we always look very forward to further deepening these connections and relationships and building new ones.

Queue the music please…

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BeerRadio – What's Your Frequency?

BeerRadio is a relatively new idea WEB added to its efforts to spread the beer word and educate about beer. It’s picking up speed and we’ve had the delightful honor of hosting an already wide variety of people.

Beyond being fun to simply talk about beer with these great people, it’s a terrific medium to reach out. Yes, it’s passive. Yes, you may not know who’s listening or streaming.

Provide compelling listening material

That said, how do you know who’s listening or streaming your info anyway? Some things are trackable, some are not. You do some of both nonetheless. Partially because of opportunity. And also because part of marketing yourself and your beer is one way to reach out. The consumer decides what they want from you, when they want it and then you simply have to take the leap of faith.

Marketing has commonly be partnered with Public Relations, and for a few good reasons.

You can put the marketing materials out there (not to be confused with advertising – that’s different) and then it’s up to you to use a PR thrust to make it connect with consumers. Don’t expect people to simply seek info out just because it’s out there. You have to give them reasons to dig into your brand.

And in the case of BeerRadio, it’s the guests that are the hook. We’ve had people all across the beer community, consumer and professional, that can talk intelligently and in an everyday manner about beer. It’s designed to be educational and so it will continue to be even while it’s changing and we’re improving.

The consumer is a moving target – you’ve got to move with them.

We’ll keep doing it and trust that the build will come. Indeed, it’s like marketing beer to a small segment (get my drift?!). You’ve got to be willing to start small. Be a diamond, not a comet.

Here’s a few of our previous guests:

Next Week: Josh Brewer, Mother Earth Brewing

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Beer, Chocolate and Gelato

Today’s post is inspired by Fred Bueltmann, whom I had the pleasure of meeting and drinking and eating with last week at SAVOR. We were on deck for a Friday Salon, the last one of the evening.

National Building Museum, site of 2011 SAVOR

Fred is a terrific person with a gracious crowd manner. Given that the evening had progressed well for all in the salon room (read: some had a small glow on so they were chatty), he was also excellent at moving straight ahead regardless of the banter in the room. For the most part, the guests were very tuned in.

Fred chose to feature and talk about Beer & Chocolate. While it may be old news to some in the beer community, it’s important to remember that there are still millions of people, and millions of those people are women, who don’t think to pair these two goodies together.

The chocolates were from Gail Ambrosius, Chocolatier Extraordinaire, and the beers were of course from Fred’s brewery, New Holland.

I’ll be so bold as to say the entire room enjoyed the pairings, the information and the great delivery of Fred with his flight of 5. They were:

  • Golden Cap Saison Ale with Cointreau Truffle
  • Dragon’s Milk Ale aged in oak barrels with Shitake Truffle
  • Black Tulip Trippel Ale with Lemongrass and Ginger Truffle
  • Pilgrim’s Dole Wheatwine with Sea Salt Caramel Truffle
  • Night Tripper Imperial Stout with Cinnamon & Cayenne Truffle

Wow. Wow.

Tonight then WEB is offering Beer and Gelato for our women’s event. We offered it in answer to a huge positive response based on an Imperial Stout malted milk shake at an event last summer. It should prove to be enlightening since most consumers don’t think to pair beer and gelato (or chocolate), much less with dessert in general.

Cheers and chocolate to Fred. Looking forward to keeping the education machine rolling forward.

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All Ale The Ladies Beer Pledge

It takes so little to make people happy.

Quality beer, lively company, fun atmosphere, and terrific hosts. When I say ‘little’ I don’t mean minimally or small things. It’s the effort part. Let me explain.

If you’re going to do something, then you’re going to put effort into it, right? And if you’re going to put effort into it, you may as well make sure you’re doing yourself, the effort and all related resources to good use. Otherwise, don’t bother. Plus – women don’t like half-baked attempts.

All Ale The Ladies 2011, The Black Squirrel (DC)

At the All Ale The Ladies event Sunday last (6.5.11) in Washington DC, everything was spot on. Yes, it was crowded (how many dozens of women wanted to come that got turned away!?). And the energy was off the charts!!! The energy compensation alone made the squished-in-a-small-space-college-party-feel totally acceptable.

It was a distinct pleasure to be a featured guest speaker – in great company, might I add – as well. In honor of the women in attendance (and a few sporting men), during my brief spotlight turn I spontaneously had the entire room raise their right hand and pledge:

“I am a Woman/Who enjoys my beer/

And no one else can tell me/What beers to like or drink.”

It’s almost needless to say that there was a huge and uproarious ‘Cheers!’ to the pledge when we were done.

Really, it’s simple: get engaged participants in the same room (women), serve them right (fresh quality beer and food), take care of them (service again), thank them for coming (external customer experience), thank the generous hosts (internal customer experience), talk about beer (education), treat them with respect as consumers (no-brainer for too few), and you’ll hit it way beyond out of the park. Try the next county.

My sincere gratitude goes out to the following for inviting me to be part of this event. And for putting together and executing such a successful and impactful evening of Women in Beer:

Thanks from the bottom of my glass and heart! Hope to see you all sooner again that later.

Here’s a whole slew of fabulous pictures by Heather McAndrews to enjoy.

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American Craft Brewers like to Collaborate

Here’s an example of collaboration: Guest tap of a neighboring brewery during American Craft Beer Week (just finished May 16 – 22).

Larry (l) and Scott (r) salute ACBW with collaboration

Larry Chase, Standing Stone, and Scott Saulsbury, Southern Oregon Brewing, enjoy a good beer together. And not just during ACBW.

They are comrades, as are many brewers. This is a snapshot from this past Saturday during ACBW. Larry invited a few guest brewers to join them at SSBC and share their beer for the benefit of the SSBC guests and beer enthusiasts. Corey of Klamath Basin was another brewer Larry engaged.

See, when collaboration happens, then it’s better for the whole community. Collaboration = communication = common goals = fun = success.

Support your local brewery collaborations. Look for them off-sale (in stores) and on-site (on draught). There’s no more creative group of thinkers than American craft brewers.

Here’s another example of collaborating in the beer community.

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IBU's Are Not the End All Per Hops Contributions

hops field at Hanley Farms

Cheers today to our very sharing and fun beer friend, David Kapral. His generosity in sharing beer knowledge is greatly appreciated.

Per debate whether IBU has any value, and if so, how much?

I used to work for a major brewer. We used about 12 to 14 varieties of (cone) hops and blended them to maintain IBUs’ Flavor and so forth. Every four months or so, the pilot brewery would make batches of the same beer, each Batch was hopped to 10 IBUS with a single variety of hops, eg one batch had only Tettnang, one was made with only Cascade and so on….One of the batches was made with liquid hops (which stands out).

We then tasted them side by side. What was astounding to me is that the IBU value by itself was not sufficient to predict the bittering and other sensory impacts of the hops. Some were exceptionally draggy and astringent, Some seemed exceptionally bitter, others seemed to have no particular hopping at all! Each individual hop had it’s own peculiar sensory characteristics even though the beer made with it was normalized to 10 IBU’s. To me this was quite enlightening and helped me better appreciate hops, IBU’s and people who have the skill to blend these hops (spices) to come out with a balanced flavor.

So, do IBU’s matter? I am sure they do, but there are other factors to be considered, including individual hop characteristics and the equipment being used (Brewkettle paramaters, quality of boil and style of calandria). These have all been seen to make a dramatic difference in the wort and beer profile, as well as whether the hops are “stewed” or whether the boil has extracted the hop components efficiently. What makes it more interesting is that milling, especially of dark grains, can have a dramatic impact on perceived astringency, sometimes confused with bitterness.

For me at least, IBU measurement, by itself, is not the be all to end all when it comes to the discussion of beer bitterness and balance.

WEB’s follow-up comment: Do IBU’s matter to women?

Answer – to some who are beer geeks, maybe. Usually they simply want to grow their knowledge of all the ingredients, hops are still a mystery to most and they for sure enjoy learning about how hops can impart bitterness and/or aromas.

There is a local hops farm just outside of town and we’ll be taking a field trip there with a second stop at an historic farm that also have hops growing. I’ve volunteered to help tend them…
The point for the consumer is to learn. Therein lies empowerment and support of the passion of the brewers and breweries.

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Skagway Brewing

Many hoppy thanks to Courtenay and Clifford of Skagway Brewing for this note:

“Hi Ginger,

Just wanted to let you know that our WEB gear arrived just in time for Skagway’s 2nd Annual Craft Brew Festival. It’s a small affair with about 6 homebrewers and 2 professionals, but it draws quite the international crowd (we’re very close to Canada).  Trevor and I both wore our new shirts and happily spread the word about WEB. Hopefully you ‘ll be noticing some interest from Skagway and the Yukon.

Cheers from Skagway,

Courtenay”

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Beer O'Clock with the Beer Goddess

Lisa in the studio

Many thanks to the uber fun and beer smart Lisa Morrison, AKA The Beer Goddess. Lisa was kind enough to invite us to be on her Beer O’Clock radio program last week/end. What a treat!

Lisa’s been a beer enthusiast for a long time – and has been promoting beer for years with class, tact and style. She’s a really fun person to know AND she just launched her first book. I had the pleasure of being at her launch part last week in Portland when I was hanging out with Angelo, BrewPublic.

He invited me to join him at the party and it was lots of fun. In fact, we recorded the live weekly BeerRadio show that day in Portland, with Angelo as our guest too (archives here, Angelo’s show recorded 4.20.11 should be up soon).

Lisa’s new book looks to be chock full of good information and a good one to purchase, Craft Beers of the Northwest.

Cheers to Lisa!

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Tips On Hosting Successful Women's Beer Events

As the industry leader in developing the female beer consumer from her perspective, Women Enjoying Beer wants to share some tips for even more successful women’s (or any for that matter) beer events:

Give away small goodies. We give away goodies at every event we do and it accomplishes a few things.

  • TOMA – they remember you and your brand long after the event
  • Engenders a fun “I got something extra” feeling which is good for your brand too and long lasting.

Ginger & Mike Rybinski

What to give?

  1. You’ve most likely got a few small somethings to give away. They don’t have to be big or schwag – they can be tours (even if they’re free, private ones are coveted), free glass of beer, etc.
  2. Fresh copies of beer magazines. You know there are always plenty at shows/festivals – pass them forward.
  3. Gag gift. I know award winning brewer and erstwhile bingo leader Mike Rybinski gives away ‘worthless trinkets’. Brilliant! Who cares what it is – ‘it’s mine and I won it’ is the fun and successful rational.
  4. Previously read beer books. Seriously – most of us may have a good used book store in town. Find older gems to give away. People are interested in learning more about beer – here’s one way you can help them.
  5. Extra festival/event glasses. There’s usually some lurking about.

Stage the goodies and set up times in the event program to give them away. We simply assign all guests, when they arrive/check in, a number which goes in a glass to draw. Low tech works.

Last night’s event for us involved a handful of veterans and a ton of new women. We gave all the new folks a special welcome packet which contained a logod notepad (one color printing on excess paper, mixed colors), logo pencil, large and small logo stickers, business card, AND the fabulous BA CraftBeer.com/GABF flyer in each one. We gave the veterans glasses I picked up at the CBC – which they really loved.

We pass these things our selectively anyway and since they are already at our event, what a great inexpensive way to say thank you. Low cost, high impact, brand development.

Extra festival glasses make great giveaways

Oh – and we photograph each event. Not just the guests; we take images we can use of the beer, the food, the setting, etc. We can use these infinitely in marketing, magazines (you may have seen some on TNB and AAB). Kate brings her camera, sets them up in Picasa and away we go! Don’t worry about being an expert – just snap and review later.

Another good move: post the events menu on your site within 24 hours of holding the event. When you can have a few pictures ready to go with the posts, all the better. Pictures are a dynamic accent – change them as often as is reasonable so returnees to your site see something new regularly.
We don’t have menus printed because the majority of the time, half of them languish on the tables after the guests have left, with drips and spills on them which make them unusable to print on again (although they make fine scratch paper). Posting the menu online drives after event traffic to your site as well. readers, including you, can print it of if you choose. Otherwise it’s greener to simply make it available online.
You can look for some group photos soon of the 20+ women enjoying beer with the ACBW Declaration of Beer Independence signed and properly toasted…

Cheers to the future of craft beer: women.

Ginger & Kate

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Hops at Hanley Farms

Eager hops in Southern Oregon

Women Enjoying Beer has been invited to help tend the hops plants at the historic Hanley Farm in Central Point Oregon. This connection came along with a reach out to the Southern Oregon Historical Society. Christina, SOHS, and Richard, Hanley Farm, and I met a few weeks ago.

That visit was followed by another visit, this time to the farm as a result of the meeting. And what a good connection it’s proving to be!

The SOHS, which owns and takes care of this incredible community asset and working farm, wants what WEB also wants: Outreach.

So the hop-ortunity to help them tend and nurture the hops bines up the trainers is a welcome one which will help us learn more about hops, share that knowledge forward to patrons and droppers-by, and each other.

Hops looking for a way to climb

Rest assured this is also a hop-ortunity for WEB to reach out to the hops farmers and growers and industry folks we know to help us get the information right. It stands to be a very mutually beneficial relationship – one we’re excited about!

Take a look at these beauties. As it happens, we do need to replant for some hops that apparently didn’t make it to this year. The great thing is that there are several plants that are really robust and will provide the needed shoots (rhizomes) to divide and conquer.

Poles at the ready to string hops

We’ll head back to the farm regularly, including later this week to make up some easy to read ID tags for the plants and their varieties. So far we’ve found tags that indicate Centennial, Golding, and Sterling hops. What I need is a book that can ID the plants based on leaves, instead of final cone flowers for most accurate accounting (I’ve got the USA Hops Variety Manual already). Any suggestions?

Come visit the hops plants at the farm soon. We’ll be arranging some dates to talk about the hops growing out there too. Stay tuned.

Support your local hops grower!

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BeerRadio Guest Today: John Holl

If you’ve yet to tune into our freshly launched Beer Radio program, today’s a great day to start. (online streaming is best for listening worldwide)

We talk about all kinds of things beer. So far we’ve been sharing about Herstory:Women in Brewing, Craft Brewers Conference info, beer and food pairing…as well as nabbed a few beer colleagues from the street to chat very spontaneously with us. Like most craft beer people, they we’re totally cool with it.

Ginger & John Holl at the CBC, San Fran CA

Today’s special guest will be John Holl, of Beer Briefing and co-author of the new Indiana Breweries. John and his compatriot covered all the breweries in Indiana to write this comprehensive compendium. Here’s a video of them talking it up.

John’s a fun and passionate beer person whom I’ve gotten to know in the last year. Truth be told, he was roped (willingly, might I add) into our media fun last fall during GABF. We co-hosted an informal meet and greet at the recently wrapped up CBC too.

Tune in today from 5 – 6 pm Pacific Time to enjoy the beer banter. The episodes are also archived for your listening pleasure at your own convenience.

Watch and listen in for great guests of all walks as we BeerRadio it forward. Cheers!

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Renee, Maureen and Jack

Maureen Ogle, Renee M DeLuca and Jack McAuliffe were all present at the CBC last week. It’s apparently rare for Jack to go to a big event and the crowd, I think, was appreciative.

The 3 of them made up a panel session following the lunch time break on Saturday. It was one I circled right away for a few reasons.

One – Maureen is a dear friend, historian and I really enjoyed and reference regularly her book, Ambitious Brew: The Story Of American Beer. In fact, she humored me when it came to market a few years and let me host one of her book launch parties. Success was had by all. Maureen has literally hundreds of stories that did not get into the book and she’s very enjoyable to listen to.

Two – Renee and I have tweeted a few things back and forth. Knowing that Maureen thinks she’s pretty special makes me want to meet her too. She’s Jack’s daughter as well and is passionate about beer as well. Hope to get to know her better.

Three – Jack is commonly revered as one of the key founders of the modern Craft Beer movement. He started New Albion Brewing when there were well under 100 (under 50?) breweries in the entire US of A in the 60’s/70’s. His efforts, while the brewery didn’t make it, certainly forged ground for other founders ala Ken Grossman.

Listening to these 3 highly intelligent, fun, and passionate folks was well worth it. The audience felt the same too.

They got a standing O.

Beer history stands to tell the future beer people much. If you’re one of them, pay attention, read up, go forth with your eyes open all the way.

p.s. More women need to get into the breweries. No reason why not.

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