UnCanny Start to the CBC

2012 Canny Awards

The first ever Canny Awards were held yesterday preceding the Craft Brewers Conference. Yours truly judged which was harder than it would seem. Let’s see, here are a few reasons why…

  1. 7 Categories to examine
  2. Dozens of entry cans
  3. Learning to dismiss certain attributes while focusing on others
  4. Some categories had dozens of entries
  5. Varying sizes of cans lent the challenge of more compact space for (for 12 oz) graphics vs. 16 oz+ cans.
  6. Picking 3 overall choices was tough

Nonetheless, it was an engaging and interesting exercise. Paul and the Mumm crew had it organized, were very friendly and we weren’t rushed at all – which was good!

It was also enjoyable to meet the other judges – some whom I knew, some were new connections.

I’ll be eager to hear of the resulting Awards selected by a well-rounded panel of judges. They’re announced at 3 pm PST today.

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2012 Craft Brewers Conference

The 2012 Craft Brewers Conference, known as the CBC in industryese, is happening today through Saturday in San Diego, California, USA.

WEB is well represented by Ginger, Founder, and Emily, Events & Speaking Development. Come find us if you’re there. If you’re elsewhere, enjoy digging through the conference site here.

Ginger speaks Friday 4 – 5 pm at the host hotel, the Town and Country. She’ll cover the 1st ever report The State of Women And Beer, based on this survey and responses from dozens of women all across the USA on their relationship with beer.

In the meantime, no matter your involvement in the beer community, keep enjoying fresh beer in moderation with friends and food. Cheers!

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If You Don’t Get It Yet, Marketing To Women Is Critical

“Unfortunately we do very little marketing as it is right now and we aren’t in a position to begin marketing to particular segments of the market right now.”

Unfortunate for whom? What is this breweries plan for marketing then? How do they afford marketing staff, POP, POS, trips to promote the beer, and keep the lights on at the facility?

And what segment of the market then is this brewery actually marketing to, if they are apparently not marketing to…well, we don’t know that do we. Do they?

Sarcastic? Yes, a bit. True? Absolutely and entirely.

What I find truly remarkable and stunning is that anyone bringing anything to market thinks that ‘money for marketing’ is an added business budget line. Maybe bringing a plumber in to fix leaks is extra too…(This brewery has been in business since 1989.)

If you don’t already have a full on marketing plan with budget in place, you need to go back to the drawing board and make sure it’s in place. Who do you expect to buy the products if you say you don’t have a marketing budget. With respect to swine, this is hogwash.

And women aren’t a ‘particular segment’ – they ARE the market in the USA. American woman make between 75 to 85% of All Purchases, across category lines in the USA. I would call that the force to reckon with, not a ‘particular segment’.

Does your marketing plan have you trapped by your own thinking?

It’s also incredible to me that hiring specialists is apparently a difficult concept for many people to understand. Think about it this way: You’ve got a car and very few of us actually work on or fix our cars this day and age. So what do you do? You call a specialist. This is the same thing.

If you truly want your marketing to hum, if you seriously want to gather more market share that will help not only pay your current bills – it will lead to increased market share and therefore increased sales, then you better tune into women as buyers.

When will they be in a position? And will ‘right now’ ever go away? Or is this just an excuse to push off help they’re afraid of because they don’t understand it?

It’s that simple. And this email excerpt is sadly that remarkable.

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5 Pointers “To Do” for Women’s Beer Groups

1. Use the words “Women” or “Females”. These are words with respect and equality. Any other titles or labels are not progress oriented.

2. Assume everyone wants to enjoy and explore flavors. One of the most common questions WEB gets asked is “What kinds of beer to women like?” Response: Ones with Flavor. Everyone likes different flavors and starting with the flavor conversation is how you’ll make progress.

3. Do your homework. Before you hold an event or host a group, ask some qualified women (meaning – women who drink beer) what kinds of flavors they like – and don’t limit it to beer flavors. Make it wide open to include any and all kinds of flavors.

4. Make sure the atmosphere is comfortable temperature wise (including the bathroom), seating wise, and per table height. Make sure the bar isn’t elbows-on-the-kids-table height. Turn the music down, but not off, and make sure it’s appropriate. Distracting music will only detract from any education you and the consumer are trying to accomplish.

5. Enjoy. Listen, learn, ask questions, provide responses with no judgement. Thank the women who participate and invite them back.

Yes, simple’s good. And effective.

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With a Nod to Marti Barletta

I’d be remiss if I neglected to thank Marti Barletta before the month was over. She’s been supportive and receptive and helpful. Marti is THEE one I go to for learning more about marketing to women.

Allow me to expound.

Marti’s book, Marketing To Women, was one of the first books I bought when I launched Women Enjoying Beer. It was fascinating, eye-opening and affirming all at once. I was no longer a lone voice in the woods – although there are still too few people who seriously even begin to understand the value, sustainability and loyal customers women can be. And the beer community at large is still in need of knowing – hence, why we keep forging ahead.

I was grateful to ‘find’ someone else in this forest of specializing in marketing to women.

Her second book, Prime Time Women, is equally helpful and “YES!” style.  In it, she talks very clearly and plainly about the fact that women in their prime time years are one of the markets for any marketer and hence business to pursue.

You can find her books here – and I recommend you buy them. I rarely give so strong of an endorsement. Marti’s due that, with a vigorous nod.

Today I want to thank her sincerely. Keep it up, Marti! Can’t wait to enjoy a beer with you again.

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Why A 12 Point Beer Business Inspection Is Important

Yesterday I posited 12 questions per your beer business, the 12 Point Beer Business Inspection. If you answered them with clarity and completeness, you should be in business. If you cannot, you need to take time right now to clarify them – they point to your goals and purpose of being in the community.

1. Why are you in the beer business? Do you know this answer? If you do, keep asking yourself as time marches on. If you don’t, it’s overdue. Is it to make a living? Is it to educate? Is it to share your passion? If you’re in business of any sort (for profit or not-for-profit are both business structures), it needs to include revenue generation as well as outreach. Not making any money for your living expenses makes you a burden on others. And it’s doubtful that’s what too many people want at all.

Do you know where your beer business is headed?

2. Who do you make your beer for? (get ready for Broken Record Pattern = BRP) You must know who this is. If it’s for your friends and neighborhoods, move to the densest neighborhood you can find. Make sure you treat them with kid gloves. More realistically you need to develop a vision in your plan of who you are making your beer for – or selling it to – in order to make a living.

3. Why do you make or sell your beer? Is it simply a passion you want to manifest? Is it a hobby you can afford to undertake? You must always ask yourself “The Why”. Without it “The What” is not very useful. I.e. – who cares what you make if you don’t know why you make it.

4. Who have you specifically identified as your target market? BRP Know this in order to avoid the burden syndrome (on yourself and own finances and mental health as well as those around you). The first few immediate circles of friends and contacts will only take you so far. And most likely you need many, many others to take you where you think and plan you want to go.

5. How far out does your target market range? Do you want to be a neighborhood or local joint or a state or province wide brand? Any sites set on national or global targets or goals? BRP

6. What do you do to thank existing customers? How do your customers and patrons know you appreciate them? How do you acknowledge them and express this regularly, in person? This is really important. The Internet has both exploded our access to everyone (literally) and also lead some to believe civility and in person interactions are less critical. They’re not. They are more critical than ever.

7. What do you do to attract new customer share? Every business can always use new customers. Never rest on the laurels that you’re set or you’ve got everyone in the door you need. This attitude – of always being aware you need more – should be pervasive. Starting with staff first – ALWAYS be open to that person who contacts your company curious about opportunity. Smart businesses will adopt the mantra “we’re always looking for good people.”

8. Who is dedicated to marketing your products? Marketing is bringing your product to market. And you’d have no business chance or sense if you negated or ignored or other wise chose to be ignorant of this fact. Marketing is both an essential part of a beer business and one the customers want – they want to know who you are and what you’re about. Telling your story is a HUGE part of building your brands and business.

9. What education events do you offer your market? Education makes the world improve. Be part of that progress by making sure to 1. Educate your staff often and effectively and to 2. Educate your consumers. Education, education, education. In the beer business, it’s more important than location.

10. How often do you ask your customers for input and their opinions of your products and services? I’ll just tell you the answer here: Daily. You need to talk with customers every day you’re open for business. Talk, engage, learn, listen, keep asking them for their thoughts. Talking with customers is like gathering seashells. You collect a bunch in the excitement of the adventure, then you sort later. Do the same here.

11. What’s your plan to sustain and grow market share? The initial buzz and honeymoon of a new brand should be thought out. Be patient and only launch when you’re ready, based on your business plan. Then know that continuing evaluation and adjustment is part of the landscape you’ve chosen to live in.

12. What’s your exit strategy? If you had a plan to start, you should have an idea of your plan to end.

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12 Point Beer Business Check

Today’s the day for a 12 Point Beer Business Check.

If you’re in the beer business, ask yourself these questions as they apply to you:

1. Why are you in the beer business?

2. Who do you make your beer for?

3. Why do you make or sell your beer?

4. Who have you specifically identified as your target market?

5. How far out does your target market range?

6. What do you do to thank existing customers?

7. What do you do to attract new customer share?

8. Who is dedicated to marketing your products?

9. What education events do you offer your market?

10. How often do you ask your customers for input and their opinions of your products and services?

11. What’s your plan to sustain and grow market share?

12. What’s your exit strategy?

Ponderings on these tomorrow.

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U.S. Alcohol Market Share – Where Will The Growth Come From

According to Beverage Marketing Corporation, 2010 beer market share was 50.4% (wine = 19.5%, spirits = 30.1%). The forecast they predict for 2015 indicates beer will be 46.8% of market share, with wine at 22.6% and spirits at 30.6%.

Where then do you suppose breweries need to look for new market share to make sure this does not happen?




If you said “women” you’d be right. Only the grossly untapped, under-tapped, misused and under-regarded female consumer can help beer continue to grow. 

If you didn’t say women, it’s time to wake up.

American women affect fully 75 – 85% of all purchases, across categories. Females also make up more than 50% of the global population. Crunch just these numbers alone and then tell me otherwise.

NOTE: Later in the article where I read this, Beverage World January 2012, a source from Symphony IRI states he’s going “to be paying attention to in the coming year is the private label beer.” Are they looking at who’s first and foremost buying the beer to begin with??

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One Entity Some Forget To Account For

….there is one entity in this business with perhaps even more power [than Coca Cola]. With a few taps of their keyboards, and some clicks on the “send” button, it can influence the decisions of even a company as large of a Coke. I am talking about the consumer.” – Andrew Kaplan, Managing Editor, Beverage World magazine .

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Ahhhhhh!bita Gets Packaging right

In examining some beer packaging recently I came across a case of Abita Purple Haze. I’ve seen the beer on cooler shelves before so that isn’t what caught my eye. It was the smart packaging that peaked my interest.

Packaging and information on said packaging on the vast majority of beers need a lot of improvement. There’s a dearth of pertinent consumer information that should be included, which is not, and there’s info on the beers that’s not pertinent, yet there it is.

Is your packaging leading people to your brand - or away from it?

A case = flat of 4 – 6 pack of 12 ounce bottles (granted cans would be much better) and the entire set up was worth reading completely – so I did.

Here’s what Abita has done right.

  1. Clear easy to read text and font. Not over crowded or too small, fancy or otherwise difficult to read.
  2. Flavor Profile – YES!!!! Color scale, Hops scale, Yeast info, Malt and water notes.
  3. Food Pairing  – I can’t stress enough that this is a million dollar idea. Why wouldn’t a brewery include food pairings AND recipes on their packaging?? This should be standard practice.
  4. Brief description of the kind of beer and a the few sentences are easy for everyone to understand and not technical (which isn’t very important to most average consumers). Save the technical info for your website.
  5. “Beer doesn’t grow on trees.” – Environmental comments on the businesses responsibility factor.
  6. A list of all their beers = nice optional info. If they like one, then they’ll look for others your list. Make it easy for them to ask for your beers by name.
  7. A list of avenues to connect with Abita. Sharing how the consumers can get a hold of the brand is critical. Communication and availability of information is more important all the time with consumers.
  8. A small map of where the brewery is located. They utilized all sides of the packaging they’re already buying and printing on. Use them all – you’re paying for the whole thing, right?

Take a nod and provide plenty of information to the consumer in your packaging. You’ll get more brand buying, more brand buy in and happier customers. Which should make for a happier and more successful business.

Cheers Abita – this Purple Haze is to you!

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Full Sail Ahead: Smart Festival Tabling Materials

We recently participated in a festival in Central Oregon, the KLCC BrewFest. One particular thing of note today is tabling materials for breweries at festivals.

What you out on the table is a piece of your brand that consumers can take with them or admire. Have you ever asked consumers what they’d like to see at your table? If so, good. If not, why not? Chances are good you’re investing at least some money in what you’re putting out into the universe.

Be smart and responsible with your schwag

Make sure the money you invest is hitting the target AND generating further interest and action in your brand. Pointless, crappy, off color, or tired items need to be passed over. The world does not need more foam koozies (killer on mother nature too!), if you bottle beer you can offer bottle openers (I guess) although it’s a tired idea, and in general re-look at what you’re buying to give away.

Take full responsibility of what you’re offering – even though you’ll not be at the end of the cycle. Responsible companies that think these things through resonate with women and they’ll benefit from increased and stronger brand patronage. “Oh – you care about the earth? Then I’m more likely to try/care about your brands.”

The best giveaway from this recent festival I found and took home with me was from Full Sail. They had simple, well designed, easy to read Beer Pairing Tips cards along with recipe cards. BINGO!!

These are useful and usable items that make a minimum impact, are easy for supporters to mail to other friends thus helping you market further, and straight forward.

Beer enthusiasts like to cook with beer. Women are still buying the majority of groceries so putting smart giveaways like these will go farther than you think.

With the frenzy of inventive cooking being hot and lots of media attention around it right now, you can cash into this activity. Women and men will enjoy taking a nod from your brewery on how to use this incredible beverage as a cooking ingredient as well.

Simple, easy, economical, and no foam.



With A Nod To Marty Jones & Helen Reddy

Okay – my apologies. I’d posted this – I thought – and yet the ghost in the machine somehow got a hold of it…

Marty letting 'er rip!

SO – with no further adieu, here’s the ‘Nod’, as it were. Many thanks to the talented, fun and sharp Marty Jones for the intro song per a workshop at Wynkoop Brewing Company on marketing beer to women.

I am woman hear me road in numbers too big to ignore / When I’m shopping for fine beer in your store / But your marketing and ads are aimed at dudes and dads / Ignoring customers without gonads

Oh yes I’m a wife and I’ve drank beer all my life / Yes I’ll pay the price if you offer beer that’s nice  / If I want to, I can buy anything / I’m employed, I have a Mastercard / I am woman!

I am woman see me drink In numbers larger than you think / And I know too much to go back an’ pretend / Please don’t suggest Cabernet when the one drink I crave / Is a Rail Yard Ale and glass of B3K

Oh yes, I have breasts but I don’t want the wine list / Two X chromosomes and I buy the beer for home / So please tell me about your beer stash / I want hops I want some flavor / I have taste and an MBA / I have expendable income I am WOOOOOOOO MAN!!!!

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Do Something Spontaneous For Women Enjoying Your Beer

Are you stagnating in your idea swirl? Do you want a boost of creativity in getting women excited about your beer? Here are a few to get the juices flowing today – use them as you wish.

  1. Surprise her with a birthday party. Every time you hear of a patron with a pending birthday, be at the ready to help celebrate her. Have some hats on hand and a small birthday gift to give out.
  2. Even if it’s not her birthday, throw her an unbirthday party – the White Rabbit was onto something.
  3. Keep some kazoos or a drum or whatever kind of basic instruments available to play to rev things up. Sing a few silly songs that everyone knows – be they camp songs, beer songs or simple ditties we all know. Crowd singing gets everyone smiling.
  4. Randomly give female patrons a free beer.
  5. Randomly give out a free goodie she will like and use (FYI – if you have shirts to give, make SURE you carry them in women’s fit & sizes – they’re not men and you don’t give men women’s shirts)
  6. Surprise her with a gratis plate of snacks to complement the beer she’s enjoying.
  7. Take her picture and post it (with her permission of course) on your site as the chosen Patron of the Day; great blog/twitter/facebook fodder. People like to see themselves in publications.
  8. Give her the best seat in the house with a sign saying as much.

Fun, economical and slightly goofy customer recognition moves like these engender fun, encourage repeat business from her, and will give everyone something to talk about. And that means they’ll be talking about your brand.

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10 Things Every Beer Label Should Have On It

1. Name of Brewery. Real name – no hiding behind anything or projects. Make it obvious. The only way to build your brand is to be transparent.

2. Place. Physical location of brewery it was made in and originated from. All beers need to tell the reader where they were born.

What's on (or what's missing) on Beer Labels?

3. Website. It’s the 21st technology century. A live answered company phone number would be excellent too.

4. Alcohol By Volume, ABV. Every beer and brewery should feel a responsibility to have the alcohol content on the bottle and can, no matter what country it’s from or what laws apply.

5. Clear brand logo and design. Successful brands are consistent, not only in their products, but also in their branding images. Establish your look and then always use the logo for ease of shopping for the customer. The Consumer isn’t all balled up in your own design process – they just want to find your beer.

6. Appropriate brand images & language. If you want to attract and keep women in your brand, get rid of ALL inappropriate images or language on the labels, packing and information. It’s never appropriate to demean, sexualize anyone or otherwise sell your beer on any other merit than the quality of the beer.  If you’d be proud to show the labels and designs to a 85 year old grandparent and a 7 year old girl or boy, then use it.

7. Flavor notes. Keep them simple. I’m astonished by how many labels still have no help for the consumer here. You already know people read labels to learn about the beer. Give them flavor information – and don’t tech out here. IBU’s only matter to hard core drinkers (put IBU’s on your website) – scrap that crap and get into the main frame of consumer thinking.

8. Brief story. One to three brief simple sentences on the story of the beer is HUGE for females in their beer engagement. Use the story to help the consumer buy in and to the brands advantage.

9. Readable font. Even with great eyesight, choosing a font that is flowery, too small or difficult to read is a bad move. Why print anything if they can’t read it easily?! Choose simple, straight forward fonts in a reasonable size.

10. Food & beer ideas. Pairings, suggestions for cooking with the beer, and food to match with the profile. One simple idea per beer brand will go a long way to engendering “Oh – great idea!” from the female consumer which will in turn get her to participate more.

p.s. ALL this info comes from our research. It’s one service WEB offers to help you grow your brand.

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31 Facets of Women & Beer: Facet #31

On this New Years Eve, we wrap up this series with a final facet: Women, Beer & Food.

Make it automatic: Beer & Food, Beer & Food, Beer & Food…..repeat it in your head or aloud until it’s automatic.

I’ve had women tell me in no uncertain terms that they want to learn about beer paired with food. They only had to tell us once. And I’ll tell you why it’s important to heed this critical directive:

  1. Beer and food go together. That’s the first most obvious one.
  2. Beer and food should go together. If you’re promoting alcohol – beer – then you should feel a sense of obligation to make food part of that promotion. Moderation goes hand in hand with responsibility.
  3. Beer and food complement each other so well. They bring out flavors in each other that when standing alone may be missed.
  4. Women want to duplicate the pairings they have at events. Be sure to share menus, suggestions and ideas. WEB always posts our menus the day after events for everyone to reference. It’s green, available and they can do with it as they wish.
  5. The beer community and food community have much to share and benefit from mutually when they collaborate.
  6. We like beer and food together. Do you? Then offer it as such.

Women, beer and food. This is yet another universal truth: they go together, and should. Combine them and you’ll see much success.

Happy New Year for Women & Beer!

31 Facets of Women & Beer Series starts here

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31 Facets of Women & Beer: Facet #30

With only two to go in this series, let’s get to it.

Facet 30 is how women see beer, otherwise known as Perception.

Perception is reality. Like it or not, what people perceive is many times what they think to be reality or truth. And while reality and truth aren’t the same thing by a long shot, perception is one of the most powerful influencers out there.

Women want to perceive beer to be something they can enjoy, something they are invited to explore and discover and something to enjoy with others.

Some women do yet the vast majority of women still don’t perceive beer as a drink of choice.

The perception that beer is a male oriented or dominated or only drink is false – YET if that’s the perception, it’s a tough nut for some to crack, dismiss, or get past. For some it may be easy and for some it’s difficult.

We’re changing patterns, behaviors and ideas. Those the the nuts to crack here.

It’s up to the brand to send out the right perception to women that they are in fact welcome, encouraged, respected and wanted. Things like boobs on labels, sexy ‘girls’ or women, degrading suggestive titles…throw all those out before the new year starts.

It’s up to the beer brands, distributors and retailers to encourage and perpetuate the perception that beer is for women. Women will embrace it more and more when the image of a smart, happy, average woman is portrayed in beer marketing, advertising, swag and attitudes.

The perception of women enjoying your beer can be your reality when you properly market to them. New year, new opportunity to a better branding image, no disrespect to be found anywhere and quality beer to boot.

31 Facets of Women & Beer Series starts here

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31 Facets of Women & Beer: Facet #29

Beer and good health. Those two can go hand in hand.

Moderation is the key, of course, as it is with darn near everything we consume. Multiple studies come and go, are released with much buzz only to die down, around health and alcohol consumption.

WEB isn’t here as an authority on health studies. We are here as an authority on women and their relationship with beer. Women, in general, are pretty good at moderation, perhaps partially because they are primary caregivers (whatever the household structure or other bodies involved). A sense of responsibility for women (and men) influences behaviors. 

As a beer oriented business, never encourage over drinking, choose festivals that portion out the beer (no give ‘unlimited’ samples), and be really in tune with the consumption of your patrons.

There are many reasons moderation should be observed – in beer, food, goods, electronics, and everything else. For now suffice it to say women want to enjoy beer and good health. And there’s every reason they can and should.

31 Facets of Women & Beer Series starts here

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31 Facets of Women & Beer: Facet #28

Successful events attracting women to beer universally involve 3 elements: Social, Education and Value.

We’ve covered these three over and over – and they bear repeating. And I want to make sure the connection of having all three are understood for events development.

How many festivals are you involved with each year? In order to make the investment (donated/reduced cost beer, labor, supplies, travel), choose selectively.

Choose well run festivals to get women to your brands

Not all festivals and beer oriented events are nearly created equal nor should you participate in them all. Not by a long shot. Do your due diligence, don’t just throw money around. Match the events to your brands and goals. Attracting women should be one of your goals.

Take a hard look at existing festivals before you join in: Are they truly female friendly? Do they include the three elements above, thereby attracting women (not just for tag alongs)? If there are images of people involved in the marketing of the festival, are they respectful of women?

If it’s a new fest, ask the critical questions: What are you doing to attract women appropriately and respectfully? Are there plentiful bathrooms AND handwash stations?

And here’s a bonus idea today: if you want to attract women to the festivals you’re involved with, ask the organizers to offer group pricing to women who come together. When given incentives to do so, women for sure take advantage of these kind of special goodies – and there’s no patronization involved.

31 Facets of Women & Beer Series starts here

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31 Facets of Women & Beer: Facet #27

Let’s plunge into #27 with Marketing to Drive Female Traffic to your beer brands.

Be they:

  • Breweries
  • Taprooms
  • Brewpubs
  • Restaurants
  • Bars

Marketing to women, as we’ve discussed before, is different from marketing to men for every product. Since everyone is different from each other to begin with, we must first acknowledge there are differences. Differences does not mean not equal. Different means different as in not the same techniques will work because one group thinks in ways not like the other group.

Women base purchases on different factors, they look for different qualities in the products and services they purchase, they repeat transactions, and endorse or abandon products and services based on different things.

Do you know how ot market your beers to women?

Yes, there’s some overlap – that’s part of all of us being the human race. That said, women buy differently than men. Men buy differently than women.

Recognize this, figure out the differences and then address and attract target market shares accordingly. Smart businesses realize women are not only the future of beer, but the continued future of all purchases (across categories).

31 Facets of Women & Beer Series starts here

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31 Facets of Women & Beer: Facet #26

Labels and titles are powerful words assigned to things, people and situations.

Based in our research, use the words Female and Woman with universality. They’re both respectful, comprehensive and acceptable.

Don’t use words that are slang, demeaning or otherwise disrespectful (however well intended, they’re still the poor choices). Examples of what not to use in relation to women and beer: Girls (under 12), Babes (sexualized), Broads (rough and crass), Babies (infantilization), Chick (farm animal).

This facet is extremely straight forward. The irony here is that many women assign poor word choices to themselves, thereby perpetuating the green light for others to call them that. If you are a woman who is doing this, look outside and beyond your own self to see what these terms do to keep women down.

You don’t hear about men’s groups related to beer using slang like dicks, well hung, boys or cocks. Seriously – think about it first. Think about the label being assigned to your mom or daughter. Is it appropriate now?

Clever is no good unless it’s respectful and appropriate. Humor is good and acceptable if it’s respectful and fun. Good examples: Ales 4 FemAles and LOLA.

31 Facets of Women & Beer Series starts here

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