“This beer tastes like ____.”
If that phrase has ever come out of your mouth, then it’s a good day to rethink letting it trickle out of your lips. We can all get smarter, quickly to get more out of our beer adventures.
What should that beer taste like? Itself, perhaps??
Let’s begin again:
- What does the reference beer taste like? What flavor, aroma and texture words can you expressly use to define it?
- What does the current beer taste like? What flavor, aroma and texture words can you expressly use to define it?
Do you go to an Irish pub, order the burger and say, “This tastes like McDonald’s?” I’ll bet you a beer that you don’t. Maybe because it doesn’t – and maybe because it does. Either way, they are entirely different experiences. Proprietors of all goods and services strive very hard to make their specific offerings to us singular to their brand, and therefore unlike any other business.
Can you imagine beer judges saying, “Well, this beer sure tastes a lot like the last one we tried. It must be the same.”
Indeed, I’d posit a guess that this is one very specific reason why the following quote is true.
“The chief business of the American people is business.” – C Coolidge.
Today’s an ideal day to begin getting specific; specific is terrific. Specificity helps you identify the beer and food you like, steer clear of those you don’t care for, and it also helps the makers – brewers included – help direct you to what they believe you’ll enjoy too based on what you can specify.
The next time you’re tempted to compare one beer to another, perhaps even with similar attributes and flavors, pause – get specific and continue. To each beer, its own description.