Are you entirely 100% self-sufficient?
Please pause and think before you respond.
- Do you ever call a plumber, architect, gardener, mechanic, cook, or carpet cleaner?
- When was the last time you visited a doctor, chiropractor, massage therapist, dentist, or business coach?
- Did you build your home, is it fully self sustainable due to your efforts?
- Do you get food at grocery stores and farmers markets?
- Do you use a dry cleaner, visit a pizza parlor, or make your own ice cream?
If you said yes to any of these and you’re a business, then it’s time to examine hiring the right person for Market Navigation.
Marketing is a crucial part of business life. Here’s a good article on the topic. Hiring the right marketing pro to help you build a business of any sort is a smart move. Just as hiring an architect is the best and usually only legal practice in planning a safe and functional space. If only businesses had to get the sign off of a pro marketer – what a great fantasy!
I don’t say that out of greed – I say it out of relief. Smart businesses, organizations, associations and groups that would have to have proper plans in place. It’d weed out a lot of inept and potentially corrupt folks, bad products and would help self police for professionalism across industry lines and categories. It’d greatly improve the general public’s view of marketing and advertising – though distinctly different, they are related. It’d be liberating to know that pros had been called in to get the businesses set up for best success, both internally and externally.
What a fantasy.
Thing is, this fantasy can be reality for all. Investigate marketers, call friends for recommendations, interview potential marketers and marketing companies to see how they can fit with what your dreams, goals, and practices are. Hire the ones that fit, develop a clear Letter of Agreement, and be totally wide open in your communications.
I guarantee it’d be good for the marketing industry as well. There are really good ones and really poor ones and everything in between. A bit more standardizing would be in order.
Look to a marketing pro for your successful business navigation. Think of them as partners in moving you forward by adding their strengths and skills to yours in a complementary fashion.
Being self-sufficient means knowing when to add a helping mind and set of hands to your pursuits. It’s a sign of strength and a productive way to make progress. Citing lack of money is a cop out and holds no water here. Everyone has money for what they need – and the world needs much better Marketing forethought and navigation.
A few recommendations:
- Marti Barletta, Trendsight Group
- Patrick Galvin
- Ginger Johnson, Women Enjoying Beer
- Rhonda Abrams, The Planning Shop