Cyber Monday Special Offer 2017, limited time & quantity

From 7 am – 7 pm Monday November 27 2017, AKA Cyber Monday, we’re offering a very limited special:

Buy 5 of our marketing books, get an hour-long Discovery Session FREE ($500 value) to be used by 1.1.18

  • Discovery session = sounding board brainstorm to discuss marketing vision, strategy and tactics.
  • While the book could seem to be for beer-businesses only, it’s a marketing book overall.
  • The Discovery Sessions are for someone like you: fully engaged in your endeavor; the person who understands the value an expert has in helping them think aloud toward greater progress.
  • Good for the first 100 books ordered (20 offers).

It’s that simple.

Here’s the book buying link. When you place your order, simply include your direct phone number in the Order Notes; I’ll call you within 48 hours to schedule your time.

T’is the season for marketing.

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What If…

What if….

…you had the help you needed to increase the happiness level of your life?

…you had the help you needed to increase the profits and success of your business?

…you made minor changes that yielded big results? What if you had the right guide to help you do that?

…you knew who to go to for marketing expertise to be more successful in your endeavors?

…you realized that you’ll either waste time now by not hiring the right expert or you’ll succeed better now hiring the right expert to help you out?

…people really understood that the customer is always first (though not always right)?

…you had access to insight that your competition isn’t aware of or using? What would that mean for you?

…you went with the wisdom of your gut and tuned out everything else?

…you told people what was really going on?

…you had the secret, yet available, information to give you a strong advantage in your work?

…I had the insight, data, perspective and knowledge to help you accomplish your goals?

…you had taken action a year ago? What would life be like now?

…you viewed outside experts as useful team members bolstering your efforts and bottom lines and not as ‘expenses’?

…everyone really understood that it takes a team to make success happen?

…everyone had the courtesy to return phone calls?

…your company was on the cover of INC.?

…you could retain the personality of your brand AND capture entirely new, suitable market share?

…the world really was your oyster of opportunity? And you went after it and made it happen?

…we solved your problems and tackled your challenges and attained your goals together?

…solutions weren’t big and complicated, like others may tell you they are? (they aren’t, by the way)

…I could show you the way to tap into your ideal clients, that no one else knows about or is doing?

…solutions were easier than you thought they could be?

…you stepped into your customer’s shoes for a day – what would your customer experience be then? How would it change your thinking’s and actions?

…everyone understood that marketing is fundamental and not optional?

What would life be like then?

Our ideal clients know that everything is possible.
They recognize that they aren’t in this life – or their business – alone. They realize that the best successes of every sort come when working with others who can share their vision and help them get there. And they clearly see the advantages of the value of collaboration.

  • They realize there will always be more money, but never more time.
  • They know that if they don’t act now, then they never will.
  • They know that life doesn’t happen in a vacuum.
  • They know they can call me to help them get where they want to go.

I can help people who understand much more is to be gained by acting now, making the investment of time and resources now – rather than waiting. When you wait, you are in the same if not worse position (or at least spin cycle) of where you were when you originally inquired.
What matters is taking action.

Are you this person?

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Life Through The Beer Lens

What is life like with beer in it?

Said another way, how do we look at life if we are looking with a beer lens?

Beer is truly global. If we were to take an earnest look at what and how beer impacts life, we could see several opportunities. Here’s a short list.

  1. How can we improve equality, equity and societies with the beer lens? Branding, images and language would be the first arena to tackle: a comprehensive review of all names and labels would be a very productive place to start. Keep the good stuff, ditch with the bad stuff and move onward and forward together.
  2. By only using helpful and positive language and images, by changing up questionable graphics and words, by we immediately raise the bar for everyone. It’s also great business: respect resonates with everyone.
  3. By shifting our outlook and attitude, even slightly to recognize what is good for all through this minimal and very doable change, would be a big impact all on its own. And for the record: ensuring everyone is invited with smart language and graphics isn’t neutering or even loosing your brand personality – it’s an enhancement of brand when done thoughtfully.

How do you look at life with a beer lens?

The beer lens is an interesting one. Many people who are into beer are fanatics, enthusiasts, geeks, nerds – whatever you want to use. Yes, those are labels – though most seem to proudly sport the title as such to meet and cohort with other beer lovers of the same passion level. It’s usually fun to see since there’s a lot of happy surrounding getting together with others ala beer.

Most people know something about beer. In my research into beer and people (specifically women, though observationally men too) darn near everyone has some level of recognition of beer, however new they are, however experienced they may be. It’s a common idea which we all seems to have our own definition thereof.

I find when people engage in beer, where ever they are literally and figuratively, they seem to come together. we find the common ground, for the good of the whole, which absolutely moves us forward. And in that realm, the beer lens can be used constructively for us all.

Frankly, if brands want to insult and use stupid names, they don’t deserve the bandwidth and attention of any potential customers. I’d question why they were in the business at all. That’s not business – that selective ignorance and blatant stupidity.

Review your brands, language and images regularly. I’d recommend a quarterly review, involving varied staff and customers alike. They both have powerful, useful input brands should be listening to. This can help ensure the invitation to engage for your ideal clients; never turning off or insulting any audience. You can still be you, you can still be strongly and unapologetically your brand in doing so.

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How Do You Innovate To Attract New Customers?

Innovation happens in every part of business.

So what would it look like for beer businesses to truly innovate?

  • Adding ‘new’ or ‘different’ ingredients isn’t innovation: that’s recycling previous ingredients from times past.
  • Adding new beer to your brand isn’t innovation; that’s building your portfolio and inventory.
  • Adding different team members, either to truly add or to replace, isn’t innovation. Unless you let them really think for themselves, unless you encourage their own way of thinking. Bringing on a new team member to perform the expectations you already have isn’t innovation; it’s filling an existing post.

Where the beer industry can innovate is to invite everyone to the conversation.

Where the beer industry can innovate is to bring in specialized experts to help expand the field of vision & see possibilities where none have been seen before.

Often only someone outside your organization can see them. That’s part of the value in hiring experts.

To innovate for beer would mean that the best of the best would guide the industry – forward in diplomacy, equality and equity, QAQC and various areas of the business arena.

This is innovation within an industry.

True innovation for beer would be that everyone who has a stake in beer professionally – makers, growers, sellers, publishers, everyone – takes their consumers seriously. That they would truly see what matters is willingness and ability to engage; that taste buds and brains are what we are all after for ideal clients. So many upsides, very few downsides make this innovation easy and straight forward.

You’re putting in the time, effort and dollars anyway, yes? Make them matter more significantly.

With so much beer in the world right now, how do you differentiate beer from other beverage choices?

You innovate, in truly innovative ways.

One way for beer to innovate is to work with (read: hire) experts with very specific knowledge & skills – knowledge & skills no one in the employee team has. Innovation requires disruption, in the best ways.

Innovation doesn’t have to mean throwing everything out and starting over. Innovation happens incrementally and exponentially and everywhere in between. You get to decide how you want it to happen. Do you want improvements now – or do you want to wait, protracting the agony of not innovation and staying stagnant or at least not moving forward?

The investment is your time, effort and money now for productive change – or to wait for ‘a while’ and still be in the same spot?

You get to choose.

When you want to know more specifics, contact me to set up a time to talk about how we can work together to amplify what you’re already doing, maximize and change as it will drive true innovation for positive progress.

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Hello, My Name Is Beer

If you were a beer, what kind of beer would you be?

While it may seem like a silly question, think about it from a customer perspective.

When you ask people – customers – what’s your favorite beer, you’re creating a boundary of thinking. You’ve asked them to name the specific limit of what favorite is to them. And you’ve done it with perhaps no context.

If you ask someone to tell you their favorite beer, you’ve asked them to make an absolute choice. That’s not the right tack to building both stronger ties with ideal clients and with future customers.

What if you approached it like this:

If you were a beer ingredient, what would you be? Where do you come from? Why and when are you utilized in the brew? What flavors do you impart and when? What do you enjoy about being part of a beer? What food do you like hanging out with? When do you like to pour on your flavor? When would you prefer to not show up? How do you like to be appreciated?

Open the border of what beer is and can be. Set it free from the constraints of ‘favorite.’ In my book I take the industry to task for using ‘favorite’. It’s so limiting.

If you were a beer and you were only mentioned as a favorite, how would you feel? Limited? Exclusive? Special? Caged?

If I were a beer, I’d be a go-to, a well-made balanced crowd and taste bud pleaser. One that many people smile upon hearing my name or tasting my flavor.

In every instance, everyone in the industry needs to be open-minded to beer, overall for the continued success of what the beverage is to humanity. Placing limits on beer is a dead-end.

So – let me ask you again: If you were a beer, what would you be?

p.s. you can remake the sentence to fit you, not simply to fit what someone else asks you to be.

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What Women Enjoying Beer Does For Clients

Women Enjoying Beer serves clients by helping them examine and do more within their marketing strategy.

Our Ideal Clients are those who already clearly understand that marketing is a fundamentally necessary part of their business are those whom we help.

They understand that marketing comes first – before you open – and is always top of mind in building a successful business; it’s not an afterthought or add-on. Marketing is essential to business success.

We offer research backed data on how to improve and maximize your marketing efforts through examination of current practices, discussing possible productive changes and making recommendations based on the data and years worth of ground breaking proprietary expertise.

Every client is unique to their own needs so we fit the packages to their needs; one size only fits one size, never fitting all.

When you can self identify with the above statements and want to improve your marketing to keep your brand viable and strong, call me.


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What Do You Believe About Beer?

What do you believe about beer?

Having conducted research for 8+ years on female beer drinkers and buyers, I’ve come to a few conclusions.

An open mind is the best palate there is. Period.

Beer is for everyone who wants to partake.

You don’t have to drink beer to enjoy beer.

Beer is about flavor.

Beer is about community.

Beer is about conversation.

Pro Brewer, Larry Chase (c) surrounded by enthusiastic beer fans

Never trust a fat brewer.

Beer and food enjoyed together is a magic combination.

Drinking in moderation is always best, for flavor.

Getting drunk is not ever the goal.

Research on women and beer is fascinating.

The research I’ve gathered on women’s relationship with beer can change the world for the better, working with the right clients. 

There are really interesting people involved in beer, the world over.

Women have always been involved in beer.

There are a tun of unhelpful, damaging stereotypes and incorrect myths to bust around women and beer.

Beer brings people together.

 Flavor is where you find it.

Drink what you like, support what your friends drink too.

What beer you drink is irrelevant to the biggest picture. Camaraderie is relevant.

Beer has an oddly inherited fun factor to it.

Being a diplomat will always be better than being a snob.

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What Do You See In Beer Magazines?

More accurately, what don’t you see?

Nudged by an unexpected and thought-provoking conversation earlier this year, I was moved to do what the caller suggested: taking a count of images of women and men in beer publications to point out the sex disparity.

We have a few beer magazines in our home so I got the pile and started counting.

Even I was surprised.

Here’s the yield of this sampling:

Female                       Male

All About Beer

March 2017                           21                               55

January 2017                        19                               50

Beer Advocate

#113                                       6                                  20

#118*                                     15                               23                        *Female STEM article

#120                                       9                                  54


May/June 2016                    12                               41

Nov/Dec 2016                       6                                  29

Craft Beer & Brewing

Oct/Nov 2015                       9                                  46

Feb/March 2016                  7                                  40

April/May 2016                    5                                  57

The New Brewer

July/Aug 2016                        34                               167

Nov/Dec 2016                         20                               93

Jan/Feb 2017                           18                               78


March/April 2016                   12                               48

July/Aug 2016                          8                                  36

Nov/Dec 2016                           18                               67

I sent a letter to the editors and publishers of these publications with these findings, in an educational fashion pointing out: “Note: This isn’t an attack – rather highlighting a fact you’ve created which we can change for the better.”

It’s not an attack; it’s an enlightenment, a helpful count to assist those in a position to change things for the better today to see what they are really putting forth.

Do I have an ax to grind? Not with the editors and publishers. Indeed, I count the ones I know as friends and colleagues, have even written for some of them. With beer overall, perhaps. A mystifying grind as it were. People throughout the industry, women and men alike, say they are all for equality and then accept sexism in all sorts of ways related to beer. It’s totally disconnected and assumes that no, they don’t all get it. Not by a long shot. And they must to survive and grow.

I did this with respect. Mostly to help grow the full respect for and of women. And with the intent that this will help them see, literally, the positive (and negative) impacts of being blind to what is really unfolding in front of our very eyes. It’s a situation all of them can change – today if they really want to make beer welcome everyone.

What, if anything, did I hear in reply?

Exactly one response; a phone call from the founder and publisher of Brewer Magazine. It was a positive and enjoyable call, a first contact with this person. They expressed their concern. So far nothing else has happened.

So does beer really care about females and including them equitably in the images and articles of the everyday magazines in the trade and on the stands? These numbers can lead you to your own conclusion. I say it doesn’t. If we don’t see it, we don’t believe it.

Why did I do this?

I focus on the Why (qualitative, psycho graphic – reasons to our decision making factors) and I wanted to see what exactly the numbers were; to communicate that the research I’ve conducted for 8 years does in fact show in data (insight) what the pages did in pictures.

Women Enjoying Beer exists to enlighten those in the beer world who see value in knowing what the most powerful beer buyer and drinker does and thinks. We’re the only firm on the globe holding this precious and useful information. It’s researched procured data that tells the full story, something that statistics and scan data can never do. Why Women Buy Beer. For the right company, what we offer is life & business changing for the better.

If you are one of the right people, I can help you significantly grow your business.

FYI: Licensed Data is now for sale to qualified clients. Call me to discuss. 515.450.7757 PST


Counts include all relatively easily discernible images, overtly female and male, photographs and illustrations, ads, articles, editorials.

Includes advertisers illustrations and art, since you can control what you accept and decline.

Crowd shots factored in depending on how easily gender of people in shots can be quickly determined.

If you count and have slightly different numbers, the point is still the same.

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Poignancy In The Everyday

This weekend will find me in gorge-ous Hood River, Oregon. We head there annually for My Fine Husband to attend an industry event.

Belle (r) & Hops, nose to nose

We stay on the shores of the Columbia River, in a canine friendly hotel and soak it all in. He gets education and connects with others in his industry (he’s a pro brewer) and I get to see people I know and wander the shoreline with the Kids or work or whatever I feel moves me.

This year is particularly poignant because last year, on this exact trip, our 15+ year old beloved dog died. It was dramatic and fitting all at the same time. Her breed, Labrador Retriever, can’t get enough of water.  We had arrived and were stretching legs having made the 6-hour car trip. She slipped over the bank quicker than we realized and paddled weakly in the Columbia. My husband shouted to me in that EMERGENCY tone – I ran to him, saw her in the water and immediately jumped in. I fished her out of the river, having gotten to her after her head began nodding under the surface, no longer paddling….I can understand how humans lift cars off their loved ones in a panic. Her 65 pounds of limp wet weight was nothing to me in that moment.

Your heart stops at the same time instinct kicks in. I didn’t hesitate for a moment in jumping in this massive river to save her. Thankfully I could touch bottom and we brought her up the bank, settled her head downhill to try to get rid of some of the water she had taken in.

I quickly and strangely enough realized that it was her time to go.

Hops, wondering where Belle has gone.

Even typing this now my emotions well up and I miss her something fierce, caught in the memory of what happened. And how unexpected yet perfectly fitting of an end she had to a wonderfully full and giving life. The vet who answered the late night call was compassionate and professional, which obviously helped ease the pain everyone – Belle included – was feeling.

Why the hell am I sharing this with you?

Because Belle is on my mind and heart. Because there is meaningful poignancy in everyday living. Sometimes we see it, live it viscerally, sometimes we don’t realize what’s happening until we’re in the middle of it and sometimes we don’t see it at all.

How does this relate to Beer?

In my world, everything is related to everything else. Belle, my beloved canine, saw me through the entire launch of my businesses – all of them, beginning in 2002. I knew her longer than I knew My Fine Husband. And she knew me better than anyone else. My Fine Husband fell in love with and got to know dogs because of her. He feels the pain acutely as well, his first death of our beloved immediate family member.

Life without dogs ain’t worth it to me. Life without beer goes on.

Züc, our newest family member, soaking up the sunspot.

When life goes wonky, we need to keep it all in perspective. A family member dying is difficult at best; when it’s a member we truly and deeply love it’s brutal. The celebration of her life this weekend will help us keep moving through it, though the feelings never completely dissipate. Memories of our beloveds, like my friend Walt says, they live in our hearts forever – and isn’t that a great place to be.

Yes. If we can’t be together in life, then we’ll always be connected in our hearts. But damn, I miss her.

Take it all in stride, don’t stress out about things that ultimately don’t matter – like being a beer snob or not being able to get the beer you want at any one time. Life moves. It’s up to us to act with grace and take it all with gratitude, not for granted.

There is poignancy in the everyday. Enjoy it all.

We’ll celebrate her with a memorial picnic, with Hops – the other four legged family member who lived it with us – and our newest family member, Züc. Our humblest effort to cheers a fortunate life well-lived and appreciated.

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Crafting A Community

Creating a community involves many facets of consideration. One of them being language and terminology.

One word the beer world uses is ‘craft’ – and I think it’s hamstringing those who use it. Here’s why.

Classic example: Having recently presented at the Nightclub & Bar Show, Las Vegas Nevada, I was paging through the program. Looking for who else I knew presenting, interesting topics to read up on, and making sure I had my info straight pre-talk. I did see a few familiar names (always fun) and new topics to investigate (good for the brain) and my info was straight.

What I also noticed was the page on their Craft Brew Pavilion. Here’s what I find odd.

  1. The Brewers Association has self-determinedly put forth their definition of what a craft brewer is, not what a craft beer is (they try to be very direct about this differentiation).
  2. The industry of ‘craft beer’ has embraced this delineation. I appreciate having guidelines and parameters in some areas of life (like when I’m driving), yet beer is for everyone – and the term ‘craft’ really has nothing to do with the consumer; everything to do with going to market and production considerations for brewers. Yes, some consumers want it yet all brands should be founded on their own merits to begin with, not relying on one word to make or break (that’d be foolishly shortsighted).
  3. The word craft is like the word Natural was in the 1970’s – at first it had some legitimacy; then everyone started using it thinking that consumers would flock to the products that advertised as much, however true or untrue the claims. And there was and still is (to my knowledge) a set global agreed upon by multiple bodies definition of the word. So why use it?
  4. If your beers are well-crafted, then use that in your marketing.
  5. I guarantee you that from my own data backed qualitative research the word ‘craft’ isn’t as relevant as the makers would want it or think it to be. Most consumers simply want products and goods they enjoy and can buy and share.
  6. The list of Companies in the NCB Craft Brew Pavilion wasn’t following the letter of the BA definition (which seems to be what most people go by – so is it moot to begin with?). They included: Black Tooth Brewing Company, Bootleggers Brewery, Boston Beer Company, Breckenridge Brewery, Dogfish Head Craft Brewery, Duval Moortgat, garage Brewing Co., Green Flash Brewing, Lagunitas Brewing Company, Odell Brewing Company, Pear Up, Squatters Craft Beers & Wasatch Brewery, The Dudes’ Brewing Company, Wild Tonic.
  • Are all of these actually brewed, first of all? Is tonic brewed?
  • What’s the technical definition of ‘brewing’?
  • Are all of these fitting to the limited definition of a craft-brewer? (no)
  • Who’s putting this list together and are they trying to get traction or simply inaccurately lumping vendors they could get signed on together?

How about a simple Beverage Pavilion for accuracy sake?

Accuracy is critical. If you’re going to do something, do it well and accurately. Seeing this list pokes holes in the idea that ‘craft’ is special. Most beer enthusiasts I know would be able to take a look at the list and tell me which companies in the line up don’t fit the aforementioned definition.

And really, who cares.

Call this area a Beverage Pavilion – by all means and for all vendors and visitors, that’d be accurate. To call it otherwise is inaccurate, a falsity that only perpetuates misinformation. Who’s to tell me – as a consumer – what is craft and what isn’t? We make our decisions on the moment we make them, with the immediate influencing factors already in place.

As a marketer it pains me to see any entity publish inaccuracies, especially in a very specific arena like this.

Marketing isn’t solely around to drive sales. Marketing is communication. And the world deserves and wants accuracy and transparency. Nothing chaps my youknowwhat more than marketers getting unjustly blamed for shenanigans others may have instigated and perpetuated. When you notice that info is wrong, speak up. Legitimate hard working marketers will appreciate the catch. At a minimum, a lively conversation will build bridges and new connections.

What’s craft? That’s up to each and everyone of us, our own definitions will work just fine. For the industry, it’s another story. Fine – use it in industry. But don’t mess with everyone else.

Well crafted products, owned by any entity and in any category, of any size volume, suits me fine.



Change In Beer (And Everything)

“Change is gonna happen. Might as well give it a hug before it tackles you.” -M Sansone

Wise words.

How’s beer changed over the last year? Last five years? Ten? Thirty? Century?

A heck of a lot is the short answer.

And as beer drinkers and buyers, we can all embrace the good, and let the unsavory die on the vine.

I inquire with you today, fine reader, because Beer has changed. A lot. And it’ll continue to change, perhaps even at a more rapid pace than the last 30+ years, for the foreseeable future.

Change is always here and on the horizon

My stance is to ride the tide. Speaking with my wallet and the public platforms available to me to praise the positive, challenge the crap and in general participate in the conversation that develops and guides the foundation of every community.

When a beer brand you enjoy decides to sell for instance, stick with it for a while. Wait to see what changes (’cause something always will – it has changed ownership structure) before jumping any guns. Jumping guns is a dangerous, relatively permanent act too by the way. Rather ride it out, wait and see. Surprises can be wonderful as well as awful. Wait a bit then decide what you will do.

Change is coming. Or rather, it continues to come along. In beer, now more than ever in recent times. Enjoy it for what it is – a social beverage, bringing people together and creating common ground on which greater goods can be built.

Open your arms for a hug – here it comes!

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Locals’ Blindness

Do you seek out local beer?

If so, why?

If no, why?

As of today, here’s what informs:


[loh-kuh l]
1. pertaining to or characterized by place or position in space; spatial.
2. pertaining to, characteristic of, or restricted to a particular place or particular places:

a local custom.
3. pertaining to a city, town, or small district rather than an entire state or country:

local transportation.
4. stopping at most or all stations:

a local train.
5. pertaining to or affecting a particular part or particular parts, as of a physical system or organism:

a local disease.
6. Medicine/Medical. (of anesthesia or an anesthetic) affecting only a particular part or area of the body, without concomitant loss of consciousness, as distinguished from general anesthesia.
7. a local train, bus, etc.
8. a newspaper item of local interest.
9. a local branch of a union, fraternity, etc.
10. a local anesthetic.
11. Often, locals.

  1. a local person or resident:
    primarily of interest to locals.
  2. a local athletic team:
    the locals versus the state champions.
12. stamp (def 22).
13. British Informal. a neighborhood pub.
verb (used without object)
14. Informal. to travel by or take a local train or the like.


Where does beer fit? And does a definition of local matter to you?

Local is, to me, more of a concept.

Snow: local
Wrangler: no local
Dog: local now

It’s about what’s close by, what’s been made or imported by a neighbor – do you support your ‘local’ coffee shop? Great – unless you live in a coffee growing area of the world, the beans sure as heck aren’t local. So why does that fit for you (if it does)? Local grocer? Local mechanic? Local bakery? Cheese maker? Tailor? HVAC tech? Same idea…they may live locally or be based in a locale close to you, yet the totality of their operations rarely stand on an island of local only.

As for beer, yes, you likely have a local brewery. The majority of the American population has one within 10 miles of their home.

Beer is made of 4 primary ingredients: water, grain, hops and yeast. So what kind of grain is in the beer you enjoy and where is it grown? How about the hops? The major hops growing regions of the country are few and far (literally) between; does that affect what beer you choose, if you aim for local? Yeast – well, some breweries harvest some of their yeast to re-pitch in subsequent batches. And when they need new yeast, where does it come from? Do you know where brewers get their yeast?

The term “locals’ blindness” is a new one to me and I thought it an intriguing concept. From what I gather, having locals’ blindness means you’re blind to what is outside your own definition of what is local (chime in if you can help me out here). When we think of beer, it would seem that some people shun their own locals’ blindness when a local brewery chooses to sell to another company.

Does that make it less local? I don’t think so. Does it change the business? Well of course it does; how could it not. Yet if it’s still in the same locale, it can still be local to many.

That’s why I think it’s a sticky, overused and oft-misused word.

I notice when local is used and, all the same, I don’t get too caught up in what is advertised as local; it’s always been a global economy. And as long as we use salt in our diet, drink coffee and tea, and want beer in our glass, we’ll participate in the agricultural and product-creating world at large.

Cheers to local, whatever it may be for you.

Here’s a good read as it relates to focusing your dietary intake on local.

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Beer Alphabet

Fill in the blanks:

What word does each letter mean to you as it relates to beer? (you can have as many for each letter as you wish).



























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The power of getting where you’re going is a milestone.

“Milestones are constructed to provide reference points along the road. This can be used to reassure travelers that the proper path is being followed, and to indicate either distance traveled or the remaining distance to a destination.” – Wikipedia

Where is it you want to go? What do you want to measure? What road are you creating that you’re heading down?

Milestones in beer are infinite. What was the first beer you tasted? What was the first beer you really connected with? Who were you with when you enjoyed a special beer? Where were you? How do all of these experiential milestones factor into your beer life going forward?

A few milestones for me include:

  1. First sips of beer in the company of my parents. Curious, though unremarkable. No big deal.
  2. First beer at college parties. Socially more of a big deal, taste wise – unremarkable to my taste buds.
  3. First taste of a sour or wild beer. Life changing, I loved it.
  4. First brewpub I patronized, though for the vibe & food, not the beer.
What are your milestones? Where do they lead you?

What are your milestones? Where do they lead you?

And so on.

As a researcher of women and beer, I find it interesting to learn about others’ milestones in beer. Finding out what resonates and what is benign. Hearing stories and tales of their experiences.

It places Women Enjoying Beer in a singular space, with an insight library of personal recollections and opinions unique to the entire beer world.

When beer makers, importers, distributors and retailers want to really know the milestones for women and beer, were at the ready to serve. Sharing the information through our services is how we are aiming to complete the milestone of a gender-free beer community. One in which gender is irrelevant (because it is) in relation to beer.

What are your beer milestones?

Beer for everybody. Everybody for beer. That’s a milestone worth aiming for.

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Ditch The Appetizers, Sell Them Beer

To everyone who helps operate a beer with food establishment:

Ditch the Appetizers, Sell them Beer.

Why do so many places feel compelled to cut into the already thin margins of food as attractant for business for ‘happy hour’ or other reduced price events?

This practice makes no sense – in fact it can only damage the business. And never mind reducing prices on beer. That’s sacrilege in real life. Good grief.

Here’s what we need to all focus on: VALUE.

Value is the worth we place on some thing, experience and all other whatevers in our lives.

Are they worth our time? Our money? Our attention? Our repeat business? Our talking about them? Our sharing them? Our buying them to give as gifts?

Value is what matters most.

Value is what matters most.

Value is the true proposition we can all embrace and really sit back and ponder. It’s how we perceive worth. It’s also a smart business practice: to price on value.

For instance, I don’t offer my services by the hour – that’s simply encouraging the practitioner to keep you in the loop for longer to make more money. Is that really an ethical idea? No. Is taking care of your customers within one project rate better? Absolutely. Will you sometimes spend more time and others spend less in accomplishing what you agree to do? Yes, and it all evens out in time.

Appetizers are teasers. They warm up our palate and theoretically get our (literal) juices flowing to entice us to order more food. Is offering a reduced price appetizer the best way to get people to come to your business? It may get them in but it won’t keep them. There’s no value in discounting.

Don’t ask for a reduced price and don’t offer one. Offer value, in all ways, all the time.

Beer deserves to be a full value for everyone, all the time. Get the appetizers, order a beer and simply let it all be.

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