If

If you enjoy beer. If you want to enjoy beer more. If you’re interested in learning to enjoy beer. If you’re looking for some beer education. If you’re looking for social opportunities to enjoy beer with others. The list goes on.

There are a healthy number of great choices/organizations/groups to investigate, support, buy memberships to and the like.

A few include:

There are guilds, professional groups, recreational groups, collectors groups; blogs, twitterers, publications; events, conferences, seminars. Way more than I could ever think of compiling and listing here.

Google it up – find a way to extend the support beyond that wonderful glass full of what you have.

To help perpetuate, to help the industry grow and thrive, we all need to be looking into the servant mentality part of the deal: Finding ways to support great beer.

Step up. Join in.

Find a group you’re interested in standing with today – and join.

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Mind The Gap

  • Where’s your gap?
  • Where’s the ‘be careful’ zone in marketing your beers?
  • Are you minding the gap?

The gap is an idiom, according to UsingEnglish.com.

“...to warn passengers to be careful when leaving the tube or train as there is quite a distance between the train and the platform.”

Does the gap then need to be literal? I think we all have gaps in different places in our lives, businesses and so forth for a variety (infinite probably) of reasons.

Gaps aren’t the enemy. It’s minding them that you need to pay attention to. When you mind the gap, you’re paying attention to and tending to what needs consideration.

Don’t gap out. Gap in. Pay attention and it’ll pay off.

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Beer Racism

the-next-glass-of-beerthe-next-glass-of-beerI agree with Charlie. It’s what’s in the glass.

So if it’s what’s in the glass, why are so many people racist beer drinkers? Why are they prejudging the brew on it’s color?

How about flavor? Texture? Aroma?

Are you pre-judging your beer? Worse, are you pre-judging someone else drinking  a beer based on the color of the beer they have chosen?

Prejudging…prejudice… see the connection??

One of the biggest misnomers out there is that  dark = heavy. WRONG! Ask Chris O’Brien.

Close your eyes and enjoy your beer. When you open them again, see the world of beer differently.

Be blind to the color, be open to the beer in the glass.

Photo courtesy of Flickr by Elitsa

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New? As of When?

What’s your definition of new?

  • Does it mean previously undiscovered by you?
  • Does it mean brand spanking new to everyone?
  • Or does it sometimes mean you lagging behind?

shoes-a-beverage-and-something-blueToday I read an article in the Beverage Industry Magazine, March 2009 issue. It was on Social Media.

The magazine article states that “Social media offers new marketing options…”

Sadly, if this whole ‘social media thing’ is new to you, you really need to get some track shoes on and catch up. You’re missing the customer boat in many ways.

New? New marketing? Where has the beverage industry been? Social media is, in today’s terms, not so new. Perhaps unfamiliar (another definition of new to some). But new it ain’t.

If you consider it new, you’re not paying attention to the possibilities all around us in how to better spread our messages.

“A dramatic behavioral consumer shift…” is not only “afoot…” – it’s here.

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Learned Indeed

Andrea Learned has an appropriate name, however serendipitous. (I think it’s cool)

Her book, which she co wrote with Lisa Johnson (something about Johnson’s, eh?), Don’t Think Pink, is right on target too. I highly recommend it.

Beers on me, Andrea & Lisa, when we can connect. Thanks for a great resource.

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Off Target

Hmmmm

Why do I doubt that Coors has done proper research on what kinds of beer women really enjoy and like? Why do I get this gut feeling that they are simply putting their own perceptions on what they think women want, not asking the women who are beer enthusiasts?

Putting your own perceptions on what someone else ‘should’ like or ‘will’ like is inaccurate at best. You have to step outside of what you want it to be, what you think it might be, outside their own expert mentality, and get into the customers mind. Ask them for a change. Don’t assume – usually assumptions are wrong.

If you plan to make an assumption,  assume that you don’t know.

And ask.

Women are great and willing to share if the interested party is genuine and authentic in it’s inquiry.

Panderers need not apply.

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FeNomenon (!?)

Get your boots on, like Charlie is talking about in this article.

I’ve found doing my research with women who like beer that pink is already taken (Breast cancer, Barbie).  And most women don’t like to have the color pink splashed on or at a cause (and my research also clearly shows women who drink beer don’t like it either), I am all for (and a member of) the society of which he speaks. Teri’s on fire and rightly so.

Cheers!

gcj

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