Beer & Dessert Today

p10408031Come join us tonight from 700 – 830 pm for Beer & Dessert.

Call for your seat please – it’s sure to be enlightening, tasty and fun.

After all, beer is a social beverage when enjoyed responsibly. The affordable luxury, as Sam and others say, which is very true.

The joy of good beer is enhanced by great company.

Hope to see you soon!

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Smell

p1040423Here are some smell oriented sensory words to share. Teri Fahrendorf was kind enough to leave them with me after she shared them with the audience at a recent WEB meet-up.

Think about some of these when you smell and drink your beer.

Specific Keywords:

spicy, cloves, banana, grapefruit, pineapple green apples, garlic, onions, bready, roasty, coffee, chocolate, musty, earthy, cardboard, plastic, pine trees, resins, wet dog, barnyard, copper pennies, caramel, toffee, smokey, ashes, bacon, campfire, smoked sausage, burnt toast, butterscotch, movie popcorn, Cheetos, crayons, rotten eggs, burnt matches, bandaids, bactine, rubbing alcohol, solvent, bubblegum, vanilla, winey, woody, whiskey or bourbon barrels, green grass, hay, straw, floral.

Thanks Teri – the guests found the information you shared helpful and interesting.

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WEB meet up – April 1st, Beer & Desserts

Celia loves beer and dessert

Celia loves beer and dessert

Here’s the line up for the next WEB meet up in Ashland OR.

Let me know where you’d like to set up a WEB wing (Chelsey, I’ll call you back soon!) Education, social interaction, quality beer. GREAT combination.

BEER AND DESSERT!!!

April’s Women Enjoying Beer meet-up will be a week earlier than usual due to the Craft Brewers Conference which happens the following week in Chicago.

This month we’ll be savoring an ample selection of 4 lovely beers including Maui Brewing’s CoCoNut Porter with 4 hand crafted desserts – mmmmmmm! Is your mouth watering yet?!

Details: Thursday April 1st (no foolin’), 7 – 830 pm, Standing Stone Brewing, $15 each

Please call to reserve your spot by March 30th since these desserts are being lovingly custom made to fit the event 515.450.7757

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Ninkasi = Quality

One sign of good beer

One sign of good beer

A big shout out of thanks to Ninkasi Brewing in Eugene, Oregon for their providing Women Enjoying Beer with three of their very tasty and well made beers last week. I can tell you the attendees were salivating – as many had tried at least one Ninkasi before.

As for me, it was a first try. There will be a second, third and so on.

Nicole, Laurie, Jamie and all the rest (whom I’ve yet to meet) are to be credited with sharing their beers with the beer community.

In fact, as we were holding the events (monthly meet up in Ashland OR), two of the servers at our host, Standing Stone, spoke up (loudly) when they realized the featured beers were Ninkasi – specifically Oatis Oatmeal Stout. Good Grief!

We enjoyed Oatis Oatmeal Stout, Total Domination IPA, and Believer Double Red.

Mmmmmmmmm….

Among other things, one of the regular attendees took the empty 22 ounce bottles home to put her homebrew into. Cool!

Be a Believer, Dominate and eat your Oatmeal.

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Kiwi Connection

Check this out – New Zealand even picked up on the scoop of Women Enjoying Beer…

Thanks to Rob & Rachel for getting this to WEB!

And by the way, Geoff, I’d be glad to come to New Zealand to help educate all enthusiastic and curious beer drinkers.

Cheers!

p.s. remember to be a beer geek not a beer snob.

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Cheers to Chris

Chris was one of the first people to reach out to say “come visit us” on our Home Free Tour last year. We were thrilled to get the invite as we reaaaallllly wanted to visit and stay in Jackson.

Snake River Brewing, Jackson WY

Snake River Brewing, Jackson WY

He’s indicative of the brewing community – generous, hospitable, smart, and all around really nice guy.

His blog sums it up well.

In addition to his personal hospitality, Snake River hosted an event with WEB. 19 beer enthusiastic women crammed into a small room to talk and listen. Great fun and education had by all. He’s right of course – their clientele knows their beer. It was fabulously invigorating.

Many thanks to him and his tolerant cats for letting us stay. We’re already plotting to return for another visit…welcome mat’s out in Ashland too, Chris.

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Gems Among The Blather

p1040462In reading through comments (posted at the time) per this story per the 2.11.10 Women Enjoying Beer event, I’m reminded once again that we have free speech in this country. And I’m very grateful for it.

I’m grateful for the comments from people who are understanding what we’re working towards and supportive. And I’m grateful for comments by people who clearly don’t ‘get it.’

Why, you may wonder?

Because people that are uninformed and off base, people who don’t try to figure out what’s what and just spout to crow, end up making themselves look just that – uneducated.

The first few times I heard some comments that made me bristle, I thought – what am I not doing right? How am I missing the message? How can I deliver it better to hit their mark?

You know what? Part of the onus in any two way conversation is on both parties.

You have to educate yourself before you form opinions.

So – to those of you who read and understand that WEB is not about gender – it’s about opportunity and education, I thank you. For those of you who think it’s some flaming feminist whatever, educate yourself.

It’s insulting to only you in the long run if you don’t make the effort to learn how things work.

Bring it on.

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Focus Group Participants Wanted

Here ye, Here ye

In search of Focus Group participants!!!

Requirements: Female who drinks beer, willing to talk about it, available (next) Wednesday February 24th, 7 – 830 pm, in Ashland Oregon.

If you can join us, we’re looking for up to 6 more women to contribute their opinions and thoughts, ideas and any other valid information that fits per women and beer.

Can you host one yourself with up to a dozen people? Absolutely!! Please Contact me.

Any opportunity women can offer to contribute their thoughts is exactly the information that drives WEB to assist breweries and brewers accurately and authentically develop female market share.

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Lots of Chatter

Anna at the launch

Anna at the launch

Thanks to everyone – from Vancouver British Columbia Canada to Ashlanders in Oregon – for all the chatter you’ve generated per  last week’s Women Enjoying Beer recreational group launch.

It tells us that this is something many people want to talk about. Women and beer that is.

And talk about it we shall. The contacts people have reached out to make are fortifying and reaffirming that yes, Virginia, there is something to this conversation.

Be sure to get in touch if you want to be part of the info stream (all info is always safe – no sharing, renting, giving, etc. of personal data).

Cheers!

p.s. the next Ashland area event is already on the agenda…

p.s.s. if you want to see a group start in your area, get in touch…

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Successful Launch

A hearty thanks to the 21 women who came to the lively launch of Women Enjoying Beer at Standing Stone last Thursday night. What a great group!

Women Enjoying Beer in Oregon

Women Enjoying Beer in Oregon

All wanted to be there for a variety of reasons – many times overlapping reasons with their neighbor at the table. We enjoyed a flight of 4 beers (Lager, Nitro Stout, Oak Aged Barley Wine, and IPA), talked about what they want from their beer and in general had a good time learning more about beer.

Don’t take my word for it though – ask the women who attended. Thanks also to Vickie at the Daily Tidings for the coverage. It’s the most accurate article yet written about Women Enjoying Beer.

And accuracy is important – which I why I keep preaching it.

Next meet up for the Ashland Area wing of Women Enjoying Beer will be March 11th. Get in touch if you want to be in the loop. (the information you share is always safe)

Now, which beer to enjoy for lunch today….

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New Women Enjoying Beer Wing Launches Tonight!

p1040233Join us tonight if for the launch of the Ashland area/Southern Oregon/Rogue Valley (yet to be named) wing of Women Enjoying Beer.

If you’re a women who likes beer, would like to know more about it, is already knowledgeable – then come join the fun.

We’re meeting at Standing Stone Brewing Company from 7 – 9 pm tonight. A flight is included in the incredibly reasonably priced $10 event price. A 4 beer flight, program and great camaraderie are all part of the evening.

You’re more than welcome to order some tasty food on your own as well – they have a terrific locally focused, organically focused menu.

Call me at 515.450.7757 if you can make it. Hope to see you soon!

p.s. want to form your own group? Get in touch with me here.

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We Men Enjoying Beer

Wednesday last found me with about 16 men – enjoying beer and food. It was a special night in the form of a educational and social event for the male staff at Standing Stone Brewing Company.

table set...ready to go

table set...ready to go

Why men? Why not. WEB is about education and opportunity.

It takes all parties to progress the conversation. Plus on the Home Free Tour last fall, we had held a women’s only tasting and pairing. So it was time.

We had the good fortune to have a few other guests join us – people who are related to SSBC in some way. Coffee supplier, bar manager at another local restaurant, and 3 regular patrons. Good mix.

The first two courses were as follows.

Course 1

Nitro Stout with Stir Crazy Chocolate Cake. We started off with a full flavorful match. The deep roasted malt in the stout is a most excellent pairing with Chocolate. The cake is made from scratch, like their whole menu always is as well as their beers, and it was a really nice consistency. Not too thick or light. Goldilocks would have approved. Juuuust right.

Starting with an unexpected pairing set a great tone.

Course 2

Lager with Fish Tacos. The light crispness of the lager went well with the lighter flavor of the fish, lightly sauteed with other simple fresh ingredients to complement it.

I picked the contrast of the stout to the tacos on purpose. To highlight the differences of the two styles of beer.

Course 3

India Pale Ale with the special Pork Chops. The forward hoppiness of the IPA was a good partner to the pork chops, local and organic. Nice bitterness – or bite as some servers like to describe it – and a medium flavor personality to pair with the chops.

Tomorrow – the other 3 courses….

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Happy New Year!!

Looking forward...

Looking forward...

A glass full of good wishes for the new year.

Celebrate responsibly for all concerned – the world is bigger than any of us individually. Have fun, go to bed early, thank your lucky stars, enjoy a quality beer.

Enjoy the company of friends and family you value, toast the good things in life, stay open. Reach out, lift up, be happy.

See you next week.

Cheers + Peace.

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Beer Meditation

Hats off to Ben and for looking for a new opportunity, taking action to develop his dream and inviting me into the conversation at his home in Detroit last week.

Ben and a prototype

Ben and a prototype

It’s becoming somewhat regular to get contacted by people to reaching out, calling or emailing in their efforts to start a new brewery, do research and other women and beer related projects. Looking for real information to bolster their cause.

Great! It’s flattering and interesting to be tapped as a resource. Every one has a story and each one is the same and unique simultaneously.

The ongoing efforts by WEB to compile qualitative psycho graphic data continues to make more and more solid information available for members of the beer community. The information supports, redefines, and enlightens – which is exactly the goal in supporting the greater beer community.

It’s precisely why Women Enjoying Beer was created and marches forward in the name of beer.

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Words To Ponder

Anat, Sam & Greg at 2009 GABF

Anat, Sam & Greg at 2009 GABF

A number of snippets from this year’s Great American Beer Festival. I’ve just run across them (again) as I was cleaning a file. They’re attributed to different people in the industry and surrounding the industry and they’re all related to beer.

Enjoy.

Growth will be because of consumers.

Lots of people are looking for a beer hero.

Discover beer time and time again.

Beer promiscuity.

Social media is an expansion of the grassroots movement [beer] is and has been…

Message of the story = struggle.

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AUKross The Pond

One 'pond'

One 'pond'

Cheers to these writers for being recognized for their contribution to the brewing community.

This excerpt seems to sum it up well:

“…exceptional talent writer and his depth of knowledge and passion for beer…”

Passion combined with knowledge is a powerful, purposeful, action provoking and exciting thing for us all.

(W)right on!

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Brick House And Great People

Cheers at the Brickskeller!!

Cheers at the Brickskeller!!

Here’s a glass lift to all who came out to the Brickskeller this past Wednesday night for some beers and respite from rainy DC weather. It was warm and beery inside.

Jonathon – it’s in big part your doing – thanks! Can’t wait to collaborate more.

Greg, Lindy, Charlie, Christian, Martin, Tammy, Bruce, Larry, Erin, and Rachel and Bill. What a fun group of beer enthusiasts.

One thing that continues to be remarkable in a very fun way is how diverse beer drinkers are, how open to trying ‘new’ beers most of them are (great to be around beer geeks, not beer snobs), and the lively conversation that invariably accompanies the quaffing.

p.s. here’s the 10 Questions again Martin – for any woman to answer…

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Fast

p1030826Check this out.

Fast Company has long been a favorite magazine of mine. It’s engaging, educational, inspirational, and fun to read.

So having my letter to the editor be published on a national level is a bit of a thrill. More importantly, it’s sweet to get a bit of exposure in this professional arena. Here’s one contact because of it.

“Thank you Ginger for such a penetrating truth in your feedback in the recent Fast Company.”

– Tim Brolus of intulife.com

The most important thing about this experience is the reinforcement in that you have to speak up to be heard.

Keep talking and speaking up.

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Next Week: Get Together

007_7Please join Jonathon Lunardi and myself for a beer next week at The Brickskeller.

We’ll be enjoying good beer and talking about beer from 7 to 9 pm Wednesday December 2nd. Feel very free to invite as many othes as you like if you like. It’ll be informal and everyone is welcome.

Cheers!

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