Hops, Ginger & Belle (OR Coast)
Belle and Hops and I put our heads together to offer you these suggestions today.
1. Listen. Women want to be not only heard. They want to be listened too. Real engagement of the senses that can help everyone learn and grow.
2. Observe. The smart beer businessperson who wants to market to women will sit back and watch, noticing a plethora of useful information and most likely generate more questions that need to be asked.
3. Wag a lot. Smile and truly welcome women to the beer table. Be genuine in your affinity for encouraging them into your brand with no falseness or insincerity.
Belle at the ready
4. Leave a bit of your brand in your wake, like dog hair. Be sure to ALWAYS carry and pass out your (appropriate) business card. Giving away small useful schwag items like pencils or stickers in exchange for their contact information gives them a goodie in reward for them sharing their (valuable) contact information with you.
5. Safety and Security. Treat them as high value customers. Protect them from stupidity, disrespect and inappropriate beer marketing.
6. Pride. Stand tall and be aware of embracing this huge group of the population that will – make no mistake – help grow and sustain your brand.
7. Acceptance. Happily accept whatever beer they happen to drink and then offer them an additional choice to try. Be a geek, not a snob. Beer in any form is still an entry into more different beers.
8. Acquiesce. Use tact and diplomacy freely.
9. Acceptance. Suspend judgement based on anything – color, gender, choice of beverage, size of glass, and so on. Be happy they are at your establishment and engaging in your brand.
10. Be thankful. Again, wag a lot and often. Be sure to express your thanks, genuinely and often to the female patrons who buy your beer and provide your living as well as support your passion. They’ll return the favor in spades when they know they are wanted and valued.
Know when to lie down
11. Know when to go sit or lie down. Step off and step aside when it’s in good taste and timing. Know when to be enthusiastic and when to graciously go away. You can regroup with new knowledge, learn and go in again.
12. Be happy and enthusiastic. Brands that are attractive to women are ones that have a positive message and angle. Brands that are arrogant, pushy, sexist, or otherwise a turn off will loose out quickly.
13. Be inclusive. All dogs want to play. Be sure you are inviting all women into the beer conversation. Throw out any judgments, assumptions and ideas you may have about her; she’s the one – follow her lead, accommodate what she wants to enjoy.