WEB was recently asked to answer some questions for Standing Stone’s blog. Happy to do it – thanks for asking! Some of you may know I had the pleasure of working extensively with SSBC for 6 months last year.
SSBC What’s WEB about?
WEB Women Enjoying Beer is all about education and the delicious experience of beer. We are specialist in developing beer enthusiasm for women through education and events.
SSBC What led you to start specific meet ups for women beer drinkers?
WEB Let’s be clear – WEB is about ‘enjoying’ – not drinking.The meet ups are part of the who she-bang. If women drink beer as part of their enjoyment, great! If they simply enjoy it through others, great too! We extol education, social settings and great value. You can be with others or friends who drink beer, and if you don’t or choose not to or cannot, you can still enjoy it with other as they imbibe.
SSBC Why do you limit meet ups to women? Do you even hold events that men can attend?
WEB Limit is an interesting choice of word, considering women have been excluded from the conversation (however unintentional or not) in the USA and UK for hundreds of years. Women Enjoying Beer is designed to foster enjoyment, appreciation and respect by all – specifically women since they’ve not been invited to take part. Research shows that single sex gatherings – of either gender – particularly for educational reasons is a much more effective format for many. It’s safer by removing any mixed company may engender in some people.
We do periodic event wherein men are invited – like our annual Oktoberfest Come As A Woman Event and various partnered events.
SSBC What do you typically do at a meet up?
WEB While we do vary the format sometimes (depending on the location and other considerations) in general: The women enjoy a flight of beers (small pours) with complementary paired foods in a fun setting with other beer enthusiastic women. The event gets rolling and rocking! Noise level seems to indicate enjoyment level and more than once I’ve had to get every one’s attention (again) by standing on a chair and ringing a bell – it’s a great things to see the energy and enthusiasm continue to grow and swell. We’re able to give Goodies at each event and we feature different beers for different seasons (styles, brewery, seasonality, and so forth). It’s an hour and a half+ of full on fun!
SSBC How do you see the meet ups changing women’s approaches to beer? (e.g., knowledge, appreciation, confidence, enjoyment)
WEB WEB has a strong core following, with several women recruiting others to come along, therefore building and spreading the beer evangelism. Like any time you educate people on a topic, they become more and more confident participants and then ambassadors. When you educate, you empower, build confidence which flows over into other areas of life, and keeps the momentum growing. Increased participation of women in beer, particularly craft beer, for sure helps breweries grow and develop more sustainable market share.
SSBC What other events do you hold for women been enthusiasts?
WEB WEB holds WEB events, partners with other interested businesses in events, and speaks at events. Everything from festivals to neighborhood bars to professional audiences to breweries – that’s where we show up when called. One program we offer that gets requested often is HerStory: Women in Brewing. It’s a historical look at how women have forever been involved in brewing. Surprising, fun, and though provoking for all .
SSBC What’s your advice to women to start navigating the world of beer appreciation?
WEB Start! Start sampling, tasting, hanging out in places that are beer rich with friends, at homes, and where ever they are comfortable. Beer is an affordable luxury that is myriad in choices and availability. Be fearless!