Small & Big In Beer

Small is not a size word.

Small is not irrelevant.

Small isn’t everything.

Big is not bad.

Big is not a size word.

Big is different from bad.

Big is different than good.

Small is different from good.

Small, big, good, bad. These are words I try hard not to use. They’re too subjective and fraught with personal influence that to call something good or bad is doing it a disservice.

Who are any of us to judge? What are our parameters? Who gives us the authority to make the call or definition?

Small, big, good, bad - all are based on perspective.

Small, big, good, bad – all are based on perspective.

When we’re talking about women and beer, it’s an interesting concept: small and big. Is the brewery small? If so, what does she think about it? And what’s small about it? Aren’t they big on heart and passion? Aren’t they big on trying to serve the community? Are they big on being small?

If the brewery big? What is big and to whom? What does big mean? How big is big? How big is small? How small is big? And where do you go from one to the other?

Think about how you use these words. Women aren’t a small population, though they still occupy a small-er portion of beer consumers. They are the big-gest buyers of all goods and services, across categories in America. That’s big.

I put my whole life into my business. That’s not small. And I dare someone to tell any business owner they have a ‘small business.

Rethink your words before they come out of your mouth or go on a page. Like a presenter once stated, we have “preconceived notions of how something should work base don what ti looks like.”

Women are big. Beer is small.

Beer is big. Women are small.

Which ones ring true to you?

Before you picture women or beer, close your eyes. Think with your brain first.

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Happy and Content are Not The Same Thing

So – are your customers happy or content?

  • Happy = delighted, pleased, glad.
  • Content = satisfied with what one has; agreeing.

They are different. A happy person can also be content, yet a content person is not always happy.

What you want is your consumer to be happy. A noticeable gladness is usually the desired outcome of an experience. To be content with an experience can mean it may fall short of happiness.

For example:

  • She was content to wait for the plane to arrive, even though it was late.
  • She was happy to wait for the plane, even though it was late.
Content or happy?

Content or happy?

What? The second one sounds off. Most likely because we are usually not happy to wait for something we expect at a certain time. And making her or anyone wait is usually a negative for the experience and brands she associates with the experience.

Can you always control it? Not really, though there is more you can do than most are willing to do. So figure out what you can control and work on those aspects. She controls her dollars so you want to address her properly.

Try this:

  • She was content to be served a beer of the bartenders choice.
  • She was happy to be served a beer of the bartenders choice.

Which ‘she’ would you rather be – happy or content?

When you’re in the beer business, you better be aiming for happy, not merely content. She has the worlds most powerful wallet, controlling fully 75 – 85% of purchases in America alone. Never mind on the global scale. Women are the primary influencing factor. So you want to make her happy by finding out about her, how she wasn’t to be addressed and then how to treat her as a population you want.

Content is not good enough. Aim for happy.

Here’s another view point on happy vs. content

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Why Beer (And The World) Needs More People to Understand and Practice Feminism

These are two outstanding articles written by a very accomplished journalists. More importantly these are two very thoughtful individuals who realize the full impact of the state of women in the world.

Read them. Ponder them. Change your outlook as needed. Pass them on.

FYI – here’s the definition of Feminism.

Sincere thanks to Tess and Rachel for such important powerful work.

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2014 Marketing Beer To Women Workshop: Invite

Immediately prior to GABF this fall, I’m giving another free workshop that specifically addresses marketing beer to the world’s largest and most influential population: Women.
Free Marketing Beer To Women Workshop, pre GABF

Free Marketing Beer To Women Workshop, pre GABF

Ready to step up your marketing to successfully address the primary buyers of all goods and services in America? Reserve your seat today. If you’ve been to my presentations before, you’ll know they are lively, full of immediately usable information, well worth your time and will help you increase your business. Ask those who attended the sold-out one pre-CBC this year if you wish….

With the continued growth of the industry and increased choices for the consumer, you need to know how to reach the most valuable buyer around: Women.
Women + Beer = Success. If the goal is 20% market share of small American Brewers by 2020, it’s time to look at the population that will support this growth: women. There’s still much to do to totally tap into the female beer buyer and consumer with full respect to their brains and taste buds. The 20/20 Vision would include seeing women in every phase and facet of your brand development.
The workshop is free and space is very limited. Serious people are invited to contact me directly (not Black Shirt Brewing) to save your seat. This event is for professionals in the industry: breweries, distributors, vendors, growers, suppliers, retailers, journalists…. everyone who has a vested interest in marketing to women correctly.
Details:
Wednesday October 1st, 2 – 4 pm.
Black Shirt Brewing, 3719 Walnut Street, Denver CO
FREE!
Beer: Thanks to The Neenan Company, all attendees will get a free fresh First Pint of Black Shirt beer.
Buy your own additional beer & food (to each, your own tab!) – there may be a delicious food truck available…
RSVP’s required, limited seating
Call Ginger to save your seat 515.450.7757 PST, week day daytime calls only, no emails
First reserve, first sat. We’ll create a wait list as necessary – and it’ll fill up fast.
Neenan JPG LogoThe workshop will include information from reports based on the 2012 Women + Beer Survey, immediately useful marketing beer to women insight, and there will be plenty of time to ask questions. Please be prompt.
Thank you. See you soon –

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Energy Source = Women + Beer

What’s your energy source? Where do you get the gumption to get up and move, shake and otherwise make the world a better place?

My money’s on women and beer. Two universal aspects of Life On Earth, these two everyday and everywhere ‘things’ are what drives me forward.

OBF: Women + Beer = success

OBF: Women + Beer = success

Women and beer were more than prevalent in some recent travels too. First at the 2014 Oregon Brewers Festival, Portland OR. This festival is a massive one, with tens of thousands of guests roaming the breezy Tom McCall Waterfront Park in the heart of The City Of Roses.  Not only do masses of guests descend, the workaday folks in downtown as well as locals show up to support, sip and enjoy.

Women make a healthy amount of the guests attending. And why wouldn’t they: Flavor is for everyone. Beer is not a gender drink, it’s global and meant to be enjoyed by all.

Next, Toronto’s Festival of Beers, Toronto, Ontario, Canada. What a joy to get to be at this festival, work it and work with the organizers and guests. The TFOB is a gathering place, for again, tens of thousands of revelers in a comfortable setting at the Bandshell Park, Exhibition Place in

Fun & Flavor Lovers at TFOB, Snowman Brewing booth

Fun & Flavor Lovers at TFOB, Snowman Brewing booth

Toronto.

Last year we lead a Cooking with Beer session in the Grillin‘ Tent; this year I was invited to lead 9 various tasting tours, Trails, we called them, for guests – walking tasting tours covering unique flavors, ciders, and gluten-free choices. Education makes the work go round and it was certainly moving at TFOB!

Finally (at the moment!) onward to Mandalay Bay Resort and Casino, in sparkling Las Vegas, Nevada. It’s obvious females make between 75 – 85% of all purchases, as there are always lots of women in Las Vegas taking advantage of all the opportunities to be had there. Sarah Johnson, an incredible quiet and constantly moving forward force at Mandalay Bay, gets it. Check this out.

Women and beer. You can bet your top, middle and bottom dollar it matters to include women in the conversations. She’s a flavor lover, an adventurer, and ready to jump in.

Cheers to women & beer, OBF, TFOB & Mandalay Bay –

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The Problem With Beer Companies

Is that most of them think they are doing great. They can’t make enough beer to meet market demand. They are up to the tops of their rubber boots just making the beer and getting it to market. So what’s the problem?

Shannon, 3rd Generation Distributor, one of our valued client partners.

Shannon, 3rd Generation Distributor, one of our valued client partners.

What they’re not thinking about is that with women as the dominant everything buyers (across categories) will be the future of their brands.

According to Gallup, the majority of men who drink alcohol drink beer. They also state that of women that consume alcohol only about 25 – 30% drink beer.

So why are companies and supposed beer smarties saying “we should look at Hispanics” or “we should look at 21 – 35 year old men.” I’m absolutely convinced that in order for the “small craft” brewers to get to the desired goal of 20% market share by 2020 the answer is Women. How could it be anything else?

With 70% of women not drinking beer, it’s an avenue any beer business must sincerely explore and address. Start with how the human population first divides – by gender, not ethnicity – and you’ll come out ahead. People are people, women and women, men are men. Everywhere.

Morgan & Sarah, Left Hand Brewing, valued client partners

Morgan & Sarah, Left Hand Brewing, valued client partners

Once you know how and why a woman makes a decision, THAT’S when you can make progress. Beside WEB, no one is asking these questions, in specific very few beer businesses are considering women as a powerful population.

Thank you to the clients and customers we have already worked with, who call us ongoing for our insight and expertise with their increased business success, and those who support us. (Please visit our Endorsement Page to see what some of our fantastic clients have to say.)

When you support WEB, you support women. And you end up being more successful yourself.

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Let’s Talk About Your Brand

1. What do you make or what is your service?

2. Who is your target market?

3. Why do you think you want to attract more women?

4. What are your company and organization goals?

5. Why does your brand exist?

Talking about your brand openly with your colleagues and clients is critical to your success. The time to start the conversation is before you open the doors, before you make your first sale, before you hire anyone else.

Communication = brand development. Brand development = success or failure. Success or failure = dependent on customers. Customers = women. Women = brand enthusiasts you need. Brand enthusiasts needs and deserve sound communication. Sound communication = successful business. Now you’re getting somewhere.

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A Moth In A Room Full Of Lightbulbs

Friends and colleagues periodically ask me “do you need much sleep?” It’s a well-meaning question (yes, I do) and always makes me laugh. I think I get asked because to them I’m always busy, traveling and working.

One way I’d describe myself when asked what I “do” is that I’m a moth in a room full of light bulbs. With full respect to crows and shiny objects, every possibility and opportunity is a light bulb. A potential something or other to think about, consider, pursue and examine.

Are you a moth?

Are you a moth?

Being a moth is both invigorating and exhausting. More invigorating and stimulating though all the same if your senses are fully open and engaged, the whole world is a mass of light bulbs.

  • Do I want to change the world? Yes! One light bulb.
  • Do I want to tackle all the ideas that I think have merit? Yes! There are two.
  • Do I want to help others with their ideas and light bulbs? Yes. Three and counting…
  • Do I need to make a living for my family? Yes. And up the counter moves.

Being a moth means always looking around. Where’s the flower, where’s the breeze blowing, and which direction should I go next after I land here for a bit?

If you’re in business, be a moth. Know that your customers are your light bulbs and they need attention, care and feeding. Know that the light bulbs will go out unless you cultivate and develop the relationships necessary to keep both them and you in actively in the game.

Moths. Light bulbs. Hmmm…. hang on I’ll be right back. I see a new light bulb to investigate…

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Women + Beer: Ask Lots of Questions

We’re curious beings, we humans. As with many species we watch, inquire, investigate and explore. Go with that impulse.

The number one person you should be talking with is your customer. In specific, if you’re in the beer business, talking to women customers, buyers and drinkers.

What are you talking to women about?

What are you talking to women about?

Here are 5 reasons why:

1. Women make up fully half the population. Include this powerful group of people in your brand conversations and marketing.

2. American women make between 75 – 85% of all purchasing decisions, across categories. You want them to buy? Then engage them. Visit Marti’s site for more affirmation. Faith’s work is insightful as well.

3. Women like to talk about their experiences. We’ve heard before a positive experience gets chatted about and a negative one spreads like wildfire. Go for the steady chatter pattern.

4. With all the talk about growing the beer business, I’ve yet to see brands really slap their forehead and exclaim “WOW! Why haven’t we thought about women before?!” Why indeed.

5. Beer needs women. Having equitable representation in the consumer pool as well as in the professional arena is critical to a better global equilibrium, better for societies as a whole, and again representational of the actual population.

Talk to your female customers about beer. Ask them open-ended questions, be mindful of their time, and thank them for their input. NEVER argue. Always educate.

Need help figuring this landscape out? Call us. As the industry leaders of women + beer, there’s much we can do together for your success, starting with her first.

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Who Holds The Power?

Who’s in charge of your business? I mean, who’s really making or breaking the mold, who’s shaking things up for progress, and who really gives a damn?

Is it you? Do you care about women as a marketshare? Does it bug you for people to talk about a human population as a “marketshare” or would you prefer something softer and fuzzier?

Females are half of the population on Planet Earth. If you think it’s important to know this, you’re right. If you don’t care, it’s time to start caring.

Sylvia gives a damn. Do you?

Sylvia gives a damn. Do you?

If you’re in the beer business, in any way, shape or form, you better care. Women make the majority of financial decisions in America. Do you care about that? If you’re involved in the manufacturer of boxes used in shipping beer, you better care. If you’re a grower of an agricultural component of beer, you’d better care. And if you make and market the beer, you absolutely better give a damn.

Why? Well, start by asking yourself this question: “How many females do I know that I care about?” All ages of females apply. How many can you think of? Three? Twenty? One hundred?

If you can honestly say you have at least one female to care about, guess what: you care.

Caring about females in our global human population makes really good sense. It’s good business too. Hopefully it’s part of how you think about the world at large. And it’s great politics. Since all businesses are political in some way, however quiet or loud, giving a damn about females is critical to business survival and success.

When you’re looking for reasons to care, I’d invite you cruise through our website. With 5.5+ years of content, we’ve covered a lot of ground in asking and gathering women’s’ opinions about beer, their relationship to it and all manner of qualitative psychographic insight on why women engage (or don’t) with beer.

For those of you who already give damn, I salute you! Contact me and ask how we can help your efforts increase in efficacy and meaningfully. For those who are slow to get on board, now’s the time. Call me for help.

Everyone needs assistance and needs insight that they don’t or cannot get themselves to be successful. As the saying goes, no person is an island. In the world of women and beer, WEB is that resource. We go well beyond beer too (other industries welcome to inquire).

Women will give a damn when you do.

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Women + Beer: 3 More Reports Available by 10/1/14

Earlier this year, WEB published the first of many reports based on the 2012 Women + Beer Survey. The survey was available to everyone on the internet and almost 300 women from all across the United States plus some from other countries freely offered their opinions.

FG 072210

WEB conducting a women & beer focus group

Let me rephrase that: They offered their impassioned, its-about-time-someone-asked-us thoughts, ideas, positions and opinions about beer. The time is ripe to take a look at the majority of the humans on the planet (female) and her relationship to the universal beverage of beer.

The best way to do this is to go straight to the source: women. Women Enjoying Beer is the company that does just this.

The input is astounding and profoundly simple all at the same time. Useful – yes. Applicable – yes. Important to your brands and business – yes

News today is that 3 more of the reports will soon be released for purchase. Buying these reports does way more than give you interesting reading. It’ll change the way you do business for the positive – it’ll increase your profits, improve your marketing abilities and savvy, increase the welcoming receptivity of women to your beer brands, and elevate equity and gender equality. Are those worthwhile to you?

While people may not think of this much gravity per women and beer, we do. We know it to be a truly worthy pursuit – to give voice to consumers who’ve not been invited to the conversation. And we want to help you learn, exercise, and promote full respect of all genders and their taste buds. Indeed, beer doesn’t care who’s drinking it and enjoying it and buying it. It simply wants to be savored.

Reports 2 through 4 will be available by October 1st, 2014. The first Report is available now – here’s the link.

  • Report #1: Why Do You Drink Beer? Available now
  • Report #2: Why Do You Like Beer? Available by 1 August 2014
  • Report #3: What Kinds Of Beers Do You Like? Available by 1 August 2014
  • Report #4: How Often Do You Drink Beer And What Helps Dictate That Pattern? Available by 1 August 2014

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Beer In Bismarck: McQuade’s & Women Get Together

There are great people everywhere. I truly believe that.

And when I get to work with and around them, it makes it all for motivating.

63 terrific enthusiasts ready to taste beer + food at McQaude's

63 terrific enthusiasts ready to taste beer + food at McQaude’s

Last weekend found me participating in a women + beer event in the lovely state of North Dakota, at the McQuade Distributing Company HQ with 3rd generation company president and very inspiring person, Shannon McQuade-Ely.

Shannon and I have worked together before and it was with particular relish and enthusiasm I was asked to help put together (possibly a first for ND) a women and beer + food fundraiser. What a success it was!!

Picture this:

  • Roomy room, 63 women present to support a cause, try new things, and meet new people.
  • 4 beers, 1 cider, food tastes to match them all.
  • Sunday afternoon, 4 – 6 pm.

Suffice it to say, they were lined up outside well before we started (RSVP’s were required), the seats were full of engaged women of all ages and knowledge levels, and they eagerly embraced the event. Knowing in my gut it was going to be a home run, I was thrilled when it actually happened.

You can tell the success level of an event, to a certain extent, with the noise level – particularly if you have to regularly ask people to quiet down. It’s a good sign because that means everyone’s chatting and have a great time. Great time = success. I had to shush often (and always allow open times for guests to chat unhindered…it’s good to get people talking).

Cheers to Shannon (r) - a smart & savvy leader, beer lover and frolleague

Cheers to Shannon (r) – a smart & savvy leader, beer lover and frolleague

A special thanks to Shannon and the whole McQuade’s team and all the people who bought tickets. We’ll surely do it again with increased success. The fuse has been ignited, there’s no keeping smart and flavor seeking women back!

Here’s the menu we enjoyed:

Anyone hungry??!!

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What Keeps Me Up At Night

What keeps a person up at night is assuredly varied. Events in our lives, things we’re thinking about, and experience we may anticipate.

It's thoughtless things like this sign that hold everyone back. (p.s. on a road in Ashland OR)

It’s thoughtless things like this sign that hold everyone back. (p.s. ..on a road in Ashland OR)

All of those factor into my thinking. And they do in fact keep me up at night, as well as wake me up in the morning.

Here are a few things that disrupt my slumber:

1. With almost 3000 breweries operating in America today, why are so few of the owners and founders of these companies are seriously addressing women as viable and valuable market participants? They pass them by with exclusion in developing poor label name and design selection, sexist images, and base humor that insults everyone.

2. The relatively small pool of apparently enlightened businesses (beer and beyond) who want to truly address women and females as equitable planet occupants.

3. That fact that way too many women perpetuate sexist labels amongst themselves, giving the okay to use titles and words that denigrate the greater good. It’s absolutely not okay – it’s backwards; it’s not clever or fun – it’s damning.

4. In a good way: when we work with clients who really give a damn. Who are business focused AND have their eye on equity. Thank you.

Feminism, as a reminder is: the belief that women and men should have equal rights and opportunity. We should all believe that.

Here’s a thoughtful read and good book for examining modern women by Debora Spar.

What keeps me up at night, what wakes me in the morning, and what gets my blood rolling is the fact that women are still behind gender wise. Some women and men are great at creating positive change. Some of them stink at it.

There are no acceptable reasons for gender inequity in this day and age. None. Everyone needs to speak up, change directions, and make progress happen.

What keeps you up at night?

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Women Enjoying Beer Research Report Breaks Myths Why Women Drink Beer Revealed

FOR IMMEDIATE RELEASE

Ashland, Oregon, USA – 2 April 2014

Women Enjoying Beer (WEB) has released the first of several reports on women and beer, Report #1: Why Do You Drink Beer?, reveals 30-plus reasons why women consumers enjoy beer. This first report along with several more to come are based on the 2012 Women + Beer Survey initiated in January 2012 on the company’s website.

Ginger Johnson, company founder and lead researcher, knew plenty of quantitative data existed about beer drinkers. “The question I wanted to answer is of the women who drink beer, why do they? If we can learn this valuable information then the beer industry would have a solid tool to grow their market share with women. It’s an opportunity,” stated Johnson.

As the only business focusing on qualitative research around women and their relationship with beer, WEB is positioned to serve the female consumer and buyer and also help the beer industry correctly address the world’s largest consumer population: women.

Help comes with this first report. A few gleanings include considerations of affordability, food, economics and relationship factors as they relate to women buying and drinking beer. The largest category receiving input was Flavor followed closely by Variety from women across the United States.

Brewers, distributors, and on and off-premise retailers should all have an interest in learning how to best market beer to women. To maintain and grow beer market share within the beverage alcohol industry women are a key market. Not only do women make 75 – 80% of purchases across all categories, they are a large untapped market. With only 20-30% of women who drink alcohol drinking beer, the industry has a lot of opportunity. Since all beer related businesses succeed by knowing their target markets this report stands to greatly assist all facets of the beer industry improve marketing and selling practices by considering the end female consumer and buyer first.

“These reports are a long time in the making and the first one is ready for proactive businesses to utilize in helping their business grow,” states Johnson.

More reports from the 2012 Women + Beer Survey will be forthcoming throughout 2014.

####

Women Enjoying Beer
1271 Munson Drive, Ashland OR USA 97520
WomenEnjoyingBeer.com

Ginger Johnson, Founder
1.515.450.7757
Ginger@womenenoyingbeer.com
Twitter: @WomenEnjoyBeer
Facebook: Women Enjoying Beer

This press release will be available soon online. Other media information can be found at WomenEnjoyingBeer.com

Women Enjoying Beer (WEB) is the only global business that researches, develops and serves the female beer consumer.  WEB works with the beer industry to help it grow by authentically and accurately marketing to the female beer enthusiast based on qualitative research and education.  WEB also works with women and men directly to encourage their beer education through events, marketing, focus groups, and workshops.  For more information about Women Enjoying Beer and its focus on a ripe opportunity, please visit WomenEnjoyingBeer.com

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Opportunity Is Only Opportunity If You Want It

What opportunity do you see and pursue?

What opportunity do you see and pursue?

Opportunity is only present if you want it and take advantage of it.

As the CEO of my own company, I often hear myself say (in my head or aloud) “Opportunity is everywhere.” If you’re seeking it, if you’re willing to work to make it happen, if all the elements of success line up.

Opportunity is, then as well, passing up that project, job, volunteer position, or other activity that requires time and attention that does not fit with your goals and aspirations.

To say you miss an opportunity is a misnomer. Opportunity is not chance. It’s intentional. Being able to take part of an opportunity equates to paying attention to the right shiny objects, developing relationships intentionally, and making a dedicated commitment o to a goal. Opportunity is participation, not passivity. Make it happen, don’t wait for it to come knocking.

Opportunity in the beer world is for beer businesses to recognize women as full participants. They’re looking for opportunity that fits for them to participate in the global beer scene. Companies that see this and pursue it will reap rewards.

So I will always believe opportunity is everywhere. No doubt about it. The right opportunity is what to work on, not the wrong one.

Here are a few interesting reads related to Opportunity:

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When’s the Right Time To Hire WEB for Your Business

This is an excerpt from a recent email conversation. The context is this person wanted to attend our Marketing Beer To Women workshop

“In regards to a one-on-one [marketing consultation], I’ll kindly decline. We haven’t brewed our first beer yet and don’t think its the correct time to hire you.

I was interested on your talk because it is innovative and something to think off further down the road.”
The right time to develop your marketing plan, for all businesses and organizations that want o be successful, is early. To wait is to fail in best bringing your products, goods, services, and ideas to market.
I’d ask: What precisely are you waiting for? It’s never too early, and often it’s too late.
Once the doors open, it’s too late. Did you wait to call the plumber until you actually got the equipment in? Did you wait to contact the press until your doors were/are actually open? Did you wait to hire an architect until you had building materials delivered? Do you wait to order grain until the day you actually want to brew?
Plan ahead. Have success.

Plan ahead. Have success.

No to all of the above. Waiting in business is suicide.

I pity the foolish business person who waits to develop a proper marketing plan. Even more so, I pity the fool who waits to plan to market to women according to what the business is planning to sell.
I don’t pity the fool who’s too myopic or foolish to not consider women as a huge global force to reckon with. I agree with Seth.

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Marketing Beer To Women Workshop

WEB is offering a rare free workshop to professionals: Marketing Beer To Women.

Tuesday 8 April 2014, Denver Colorado USA.
See full details here.
Registrations must be made in advance.
Call Ginger at 515.450.7757 PST to save your seat. No email RSVP’s, only phone calls.

photo bu Judy Pavlik

photo bu Judy Pavlik

Ready to step up your marketing to successfully address the primary buyers of all goods and services in America? Reserve your seat today. If you’ve been to my presentations before, you’ll know they are lively, full of immediately usable information, well worth your time and will help you increase your business.

With the continued growth of the industry and increased choices for the consumer, you need to know how to reach the most valuable buyer around: Women.

Is there a problem selling beer to women? There will be if the continued trajectory of brewery openings maintains. The men that already drink beer will get stretched further and further – it’s time to look at new populations to support this growth. There’s still much to do to totally tap into the female beer buyer and consumer.

The workshop is free and space is very limited. Serious people are invited to contact me directly (not Cheeky Monk) to save your seat. This event is for professionals in the industry: breweries, distributors, vendors, growers, suppliers, retailers…. every one who has a vested interest in marketing to women correctly.

Details:

  • Tuesday April 8th, 2 – 4 pm.
  • The Cheeky Monk, 534 Colfax, Denver CO
  • FREE, buy your own beer & food (to each, your own tab!)
  • RSVP’s required, limited seating
  • Call Ginger to save your seat 515.450.7757 PST, daytime calls only, no emails
  • First reserve, first sat; we’ll create a wait list as necessary – and it’s filling up fast.

The workshop will include the newly available reports based on the 2012 Women + Beer Survey, basic Do’s and Don’ts in marketing to women, and there will be plenty of time to ask questions. Please be prompt.

NOTE: This is going to be full. A fully refundable deposit is necessary to complete registrations. Be in touch to make arrangements after you’ve read the link please.

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Report #1, Women + Beer Survey now available

We’ve completed the first of a series of Women + Beer reports based on our 2012 Survey. With 240+ respondents from all over the country, this first report is now available for purchase by professionals who want singular insight into how women make decisions around their relationship with beer.

Report #1: Why Do You Drink Beer?
With 34 separately apparent categories, each category within this report has a short explanation. Here is the link to the original Survey and questions.
Since all data requires interpretation to be fully useful and applicable, the purchase of this inaugural report comes with an included one hour discussion.
It’s critical you read the report you’re buying, formulate questions and then ask WEB how we can help you specifically interpret the report to fit your business and specialty.

Pricing:
Report #1 + One-on-One Consultation (1 hour) for previous and existing clients: $500
Report #1 + One-on-One Consultation for future clients and all other interested parties: $750

To Do:
Call Ginger during daytime hours at 515.450.7757 PST to purchase with Credit/Debit Card* and arrange the included One-on-One discussion date and time. It’s best to do it when the information is the freshest so we can help you the most.

    *Checks and cash also gladly accepted; the report will be sent to you electronically following receipt of payment.

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Marketing Beer To Women Workshop Invite

Immediately prior to Craft Brewers Conference in Denver this year, I’m giving a free workshop that specifically addresses marketing beer to the world’s largest and most influential population: Women.

Ready to step up your marketing to successfully address the primary buyers of all goods and services in America? Reserve your seat today. If you’ve been to my presentations before, you’ll know they are lively, full of immediately usable information, well worth your time and will help you increase your business.

Save your seat today by calling WEB

Save your seat today by calling WEB

With the continued growth of the industry and increased choices for the consumer, you need to know how to reach the most valuable buyer around: Women.

Is there a problem selling beer to women? There will be if the continued trajectory of brewery openings maintains. The men that already drink beer will get stretched further and further – it’s time to look at new populations to support this growth. There’s still much to do to totally tap into the female beer buyer and consumer.

The workshop is free and space is very limited. Serious people are invited to contact me directly (not Cheeky Monk) to save your seat. This event is for professionals in the industry: breweries, distributors, vendors, growers, suppliers, retailers….everyone who has a vested interest in marketing to women correctly.

A few seats are being reserved for interested qualified media & press as well.

Details:

  • Tuesday April 8th, 2 – 4 pm.
  • The Cheeky Monk, 534 Colfax, Denver CO
  • FREE, buy your own beer & food (to each, your own tab!)
  • RSVP’s required, limited seating
  • Call Ginger to save your seat 515.450.7757 PST, daytime calls only, no emails
  • First reserve, first sat; we’ll create a wait list as necessary – and it’s filling up fast.

The workshop will include information from the newly available report/s based on the 2012 Women + Beer Survey, basic Do’s and Don’ts in marketing to women, and there will be plenty of time to ask questions. Please be prompt.

Thank you. See you soon –

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Winner of 2014 Oregon Chocolate Festival Ticket Giveaway

In a highly scientific and competitive contest, we are happy to announce that the flavor lover Felicia Reninger has won the giveaway of 2 tickets to the 2014 Oregon Chocolate Festival, March 8 & 9, 2014. Congratulations Felicia!

In asking for help to choose, Twittersphere community member @cingoodwoman chose #2 without knowing anything else other than to pick a number – see I told you: highly scientific. And I was glad for help as I wanted to give all three finalists free tickets!

Cassie, Ginger & Karolina at the 2013 Chocolate Festival - having a ball!

Cassie, Ginger & Karolina at the 2013 Chocolate Festival – having a ball!

The complementary tickets from the venerable Karolina, originator of the festival and amazing Marketing Director of the Ashland Springs Hotel. Our many thanks.

In the spirit of fun and sharing, I wanted to share the top three contenders and their creative entries (which is what we asked for).

1. Sasha Tokareff

I need 2 free tickets to the OCF! Oregon Chocolate Fest! I need them because my boyfriend lives in Boston and chocolate is the only thing keeping me sane!”

2. Felicia Reninger

“Yes! I would like the two tickets to the chocolate festival! I attended last years event, all by myself, but the sorrow of going alone was soon forgotten. I was drunk on chocolate and forgot my loneliness! This year my sister said she would go with me, and it would be awesome to surprise her with a ticket.”

(Also, Ginger’s beer and chocolate tasting class inspired my homebrew. Been pairing and tasting ever since!)”

3. Mary Sharbatz

“YES! I want to Win 2 Tickets to the OCF 🙂 I have not been to one of Ginger’s Beer & Chocolate classes yet, and I’d love to go to this festival! Sounds divine 🙂 Ashland is calling my name. I have never won anything before, and to be chosen would feel so great, like I hit the jackpot!”

Thank you to everyone who entered. I sure hope to do it again next year. All the finalists are encouraged to come find me and take a photo at the fest – I’ll have some goodies for all three.

In the meantime, know that this tasty festival happens this weekend, starting with a fancy dinner Friday night, Saturday & Sunday are the festival and I’ll be there Saturday (12-1) & Sunday (1145-1245) giving Beer & Chocolate classes (3rd year running). You can register for them here – and they’re free. Heck of a value to be sure.

Cheers & chocolate to you ~

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