Intensity: “a high degree of emotional excitement; depth of feeling.”
Do you have an intensity about beer? Do you think about it a lot? Are you one with passionate feelings about beer and your relationship with it? Do you know intensity is one of the primary matching characteristics in successfully matching beer and food? And what else are you intense about?
Intensity is a perfect word to include today as Marty Jones and myself (Ginger) have been talking about ways to engage more people in the submission of resumes for the Beerdrinker Of The Year contest.
Do you have to have had 10,000 beers? No. Do you have to have a sense of diplomacy and beer ambassadorship? Yes. What else should you think about as you submit?
Here are some notes Marty put together, guided by 17 years of the contest, his own brilliance in knowing what it takes, and to encourage EVERYONE who can fulfill the basic Submission Guidelines (link here) to do so before 12/31/12.
What makes a great Beerdrinker resume?— Our contest seeks and honors the nation’s greatest beer fiends. People who understand beer’s history and its many styles, its importance to advancing civilization and raising the quality of life. People who serve as smiling beer disciples and bring others into our craft beer congregation.
So if you’re a person who proudly drains a 12er of mass market beer each night, you are not who we seek.
Our resume criteria are straight forward. To enter the contest, applicants must submit beer resumes, and that resume must include the entrant’s beer philosophy, details on their passion for beer, and — very important — details on their 2012 beer drinking experiences. So beer consumption and tasting beers is part of it.
Resumes should also detail the entrant’s understanding of beer and its history and importance to civilization, along with the entrant’s efforts to educate others to the joys of great beer. So a wealth of beer knowledge is vital, along with some hearty beer ambassadorship.
The ideal candidate has a mix of all of these criteria. So our contestants are a rare and select group. Much like candidates for President of the US.
The great thing about our contest is the range of beery attributes of the winners. Some, their strong point has been that they are world travelers with lengthy beer checklists. Others have done little to no beer travel but made up for it with ambassadorship or beer knowledge. You can make the finals and win the contest without touring the planet or the US in search of beer.
Diane Catanzaro, 2007 Beerdrinker of the Year
Another important thing is a sense of humor. That can really help get a resume into the top 10 or three. We want a winner who is fun to drink with! So humor and wit are very valuable. A diehard beer zealot with a chip on their shoulder may reach the top ten. But if you take beer too seriously, you aren’t likely to win the crown.
We have two previous winners who are females, Diane Catanzaro and Cornelia Corey. We are very proud of that fact and of these two very beery women [Ginger knows Cornelia, is eager to meet Diane]. And each year we get a couple good resumes from women. But not as many as we’d like to see. Especially in light of the growing number of super beer-savvy women entering the craft beer congregation.
One of the goals of the Beerdrinker of the Year search is to redefine the term “beer drinker.” We want to change it to a term that reflects the passion and thoughtfulness that so many apply to their beer pursuits. For men and women everywhere.
So you have your marching orders! Get to it – give it a try. Some people apply multiple years and that’s great since practice and the pool changes everything as long as you’re moving forward.