With permission from Andy at the BA, I wanted to share the following information. It’s emphasizing the power of outreach and specifically the use of social media in conjunction with a craft beer celebration, American Craft Beer Week.

If you are in doubt in any way – either as a professional or as a consumer – that social media is a fad, un-useful or otherwise moot, think again. Also realize the true galvanization that happens when people are after a common goal: the advancement of craft beer.


Hi All,

Thank you to the hundreds of breweries, distributors and retailers that helped make this year’s American Craft Beer Week (May 16-22, 2011) the largest ever. The endless stream of tweets, Facebook posts and media hits echoed exactly what the week is all about. This is a grassroots recognition and celebration of today’s beer lovers and small and independent craft brewers, hand crafted beers, and the proud and vibrant craft beer culture we enjoy today.

Attn: ACBW or mail to American Craft Beer Week, 736 Pearl Street, Boulder, CO 80302.

Cheers to ACBW & Social Media

For 2011 we’ve documented some amazing media coverage/mentions via Delicious including:
ABC News Chicago, Fox & Friends Sunday morning feature, USA Today, Food & Wine, Washington Post, and so many more stories/features/coverage/interviews/member press releases/etc.

Additionally, below are some social media stats that were collected surrounding the week:

  • CraftBeer.com (Official ACBW Site)
    -CraftBeer.com received 1,521 ACBW event posts from hundreds of craft breweries and retailers
  • Facebook
    – The American Craft Beer Week Facebook page has 36,508 likes as of May 23, 2011.

*Twitter Keyword Searches # of mentions.

  • “ACBW”
  • – 3,502 (Past 7 Days), 4,239 (Past 30 Days)
  • “American Craft Beer Week”
    – 3,832 (Past 7 Days), 5,543 (Past 30 Days)

*Web Keyword Searches # of mentions “ACBW”.

  • – 2,947 (Past 7 Days), 3,339 (Past 30 Days)
  • “American Craft Beer Week”
    – 2,738 (Past 7 Days), 3,716 (Past 30 Days)
  • *Keyword source results from Topsy on May 23, 2011

More than 15,500 people have viewed the American Craft Beer Week video since February 22, 2011. Plus 5,000 users unlocked the American Craft Beer Week badge on Untapped.com

Thanks to all who celebrated/leveraged the week and start planning NOW for the 2012 American Craft Beer Week, which will be May 14-20.

Julia Herz
Brewers Association/ CraftBeer.com
julia@brewersassociation.org

Andy Sparhawk
andy@brewersassociation.org

Craft Beer Program/Brewers Association

Categories: Beer, Celebration Worthy, Events, Something To Think About
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