Today’s the day for a 12 Point Beer Business Check.

If you’re in the beer business, ask yourself these questions as they apply to you:

1. Why are you in the beer business?

2. Who do you make your beer for?

3. Why do you make or sell your beer?

4. Who have you specifically identified as your target market?

5. How far out does your target market range?

6. What do you do to thank existing customers?

7. What do you do to attract new customer share?

8. Who is dedicated to marketing your products?

9. What education events do you offer your market?

10. How often do you ask your customers for input and their opinions of your products and services?

11. What’s your plan to sustain and grow market share?

12. What’s your exit strategy?

Ponderings on these tomorrow.

Categories: Beer, Marketing, Something To Think About
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