Since we like series, and people seem to also like them, we’re going to start into a new one today.
31 Facets of Women and Beer: Facet #1, 12.1.11
Women want flavor.
Everyone wants whatever they drink or eat to have flavors they like. Women are no different and certainly part of the ‘everyone’ generalization here.
According to the Wikipedia community entry of Flavor, it’s a sensory impression. It’s that simple.
Consider flavors. Most importantly, when talking to women about beer, start by talking about all flavors, not just beer or alcohol flavors. Open the flavor door wide and you’ll gain a wealth of knowledge.