We’ve talked about the next 3 facets several times. We’ll hit them again since they are the only universal commonalities WEB has isolated per our research* thus far (*qualitative, psychographic research).
Facet #14 is that women want education with their beer.
Education for women on their beer is critical.
- An educated consumer is a consumer any business wants, especially when it comes to a ‘new’ kind of consumer – one previously either totally unfamiliar with the brand or product category, or simply one that has not been included in the conversation (women fit both here).
- An educated seller is what the female consumer wants, right Sam? I’ll answer that slightly rhetorical yet absolutely true statement. YES. Women want sellers of goods and services to know what the heck they are talking about. They want honesty and tact, diplomacy and truth.
- Offering women’s only beer education is powerful for women and for sellers, be they breweries, distributors, or retailers. Agree with it or not, it’s a proven fact that single gender groups learn differently if not more effectively in single gender settings. In fact we’re not even asking you to like it – we’re telling you it’s so.
Education is mission critical. You have loads of ideas from this site alone. Now go do something with this information. Women everywhere will thank you with their wallets.