Labels and titles are powerful words assigned to things, people and situations.
Based in our research, use the words Female and Woman with universality. They’re both respectful, comprehensive and acceptable.
Don’t use words that are slang, demeaning or otherwise disrespectful (however well intended, they’re still the poor choices). Examples of what not to use in relation to women and beer: Girls (under 12), Babes (sexualized), Broads (rough and crass), Babies (infantilization), Chick (farm animal).
This facet is extremely straight forward. The irony here is that many women assign poor word choices to themselves, thereby perpetuating the green light for others to call them that. If you are a woman who is doing this, look outside and beyond your own self to see what these terms do to keep women down.
You don’t hear about men’s groups related to beer using slang like dicks, well hung, boys or cocks. Seriously – think about it first. Think about the label being assigned to your mom or daughter. Is it appropriate now?