• What are you doing to recruit women to your brand?
  • Are the images you use diplomatic and respectful?
  • Do you integrate appropriate intelligent humor?
  • Are the women in the images actual customers for your brand?
  • Do they look like a bad stereotype and an unrealistic plastic version of a woman?
  • Would you put your own mother’s face into the female images you choose to use?
  • Would your Grandma respond positively to the images you use to market your beer brands?

Photo: Kate Parks

Recruiting happens with every single interaction. Recruiting women has to be done authentically, constantly and respectfully. Marketing means to know your market. If you don’t take time to get to know women, you have no reason to market to them and they have no reason to engage.

If your beer brand/s can stand on their own quality merits then that’s what you need to market to women (and men). There is no reason to sexify or pinkify or otherwise disrespect women if your beer is a high quality product.

Tired of the same old same old? Women are per beer marketing and the opportunity right now is ripe. Don’t let it spoil.

Know who you are recruiting, know how to do it and then do it.

31 Facets of Women & Beer Series Starts Here

Categories: Beer, Education & Training, Marketing, Women and Beer

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