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Craft Brewers Conference. Denver, Colorado, USA. 2014.

The world abounds with acronyms, abbreviations, and initialisms (seriously, check it out). How we speak with each other is often rife with at least some of these on a daily basis.

Some are fun – ASAP. PBR. CBC.

Which brings me back on topic. As soon as possible, April 8 – 11 to be specific, a large portion of the professional beer community will descend on Denver, Colorado for the Craft Brewers Conference, aka CBC. (see, there we go again….).

It’s a humdinger of a conference for many reasons.

  1. Attendees come from all over the globe. This year will be the biennial World Beer Cup awards as well, which definitely skyrockets the global representation.
  2. The many tracks and seminars, workshops and events that happen as part of the conference proper as well as unofficial yet anticipated pack the days full of learning, networking, relationship building, and visiting.
  3. The variety of talent speaking and presenting is impressive – from the seminars to the trade show floor. If you want to get questions answered, here’s a great place to do so.
  4. It can be overwhelming for some, since there’s so much going on. You really have to know how to strategically plan your trip. Get lots of sleep in advance, bring a refillable water bottle, and plot your schedule.
Corkie Odell, Odell Brewing, at a previous CBC

Corkie Odell, Odell Brewing, at a previous CBC

It’s super easy to get distracted and if you want to go that route, go for it. Planning will usually yield better, more productive and meaningful results.

I’ll be there again hosting a meet-up for professionals, holding a Marketing Beer To Women workshop and presenting as part of a panel during the CBC. Go through the site to find out what’s going on.

Education and ongoing professional development are critical to progress and idea sharing. It’s also sometimes the last thing we put on the list to invest in, when it should be a list topper. Support, insight, camaraderie and relaxation make us all better in the short and long run.

See you there and then.

Categories: Beer, Education & Training, Events
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