“Change is gonna happen. Might as well give it a hug before it tackles you.” -M Sansone
How’s beer changed over the last year? Last five years? Ten? Thirty? Century?
A heck of a lot is the short answer.
And as beer drinkers and buyers, we can all embrace the good, and let the unsavory die on the vine.
I inquire with you today, fine reader, because Beer has changed. A lot. And it’ll continue to change, perhaps even at a more rapid pace than the last 30+ years, for the foreseeable future.
My stance is to ride the tide. Speaking with my wallet and the public platforms available to me to praise the positive, challenge the crap and in general participate in the conversation that develops and guides the foundation of every community.
When a beer brand you enjoy decides to sell for instance, stick with it for a while. Wait to see what changes (’cause something always will – it has changed ownership structure) before jumping any guns. Jumping guns is a dangerous, relatively permanent act too by the way. Rather ride it out, wait and see. Surprises can be wonderful as well as awful. Wait a bit then decide what you will do.
Change is coming. Or rather, it continues to come along. In beer, now more than ever in recent times. Enjoy it for what it is – a social beverage, bringing people together and creating common ground on which greater goods can be built.
Open your arms for a hug – here it comes!