“Well run places have clean bathrooms and well organized cellars.”

– Dan Goode, SteadyServ

Dan’s right. Clean bathrooms are a litmus test which can tell you, as a customer, how dedicated the owners and operators are to the beer.

How?

Clean bathrooms tell us there's (usually) a overall commitment to cleanliness.

Clean bathrooms tell us there’s (usually) a overall commitment to cleanliness.

Well, if the bathrooms are clean, if everything in the restrooms is in working order, then that directly correlates to the care given to the brewhouse and making beer.

Have you been to a brewery, brewpub, or tasting room and been impressed with the cleanliness? There’s a huge likelihood, then, of those same folks having clean and tidy bathrooms. Do the stall latches work? Great – I bet all the butterfly clamps in the brewhouse are working too.

Why? Because every detail matters to them. From the temperature of the air to the toilet paper dispensers being full to the lack or dirt in the corners to completely clean walls (no mold growing) in moist environs.

Cleanliness is the #1 factor in running a solid brewery, hands down. Cleanliness is one of the top factors female beer enthusiasts do and will notice in a beer focused establishment. It’s an easy factor to get right: be diligent, regular in maintenance, and keep it together.

Since I’m in the midst of writing the Women & Beer Guidebook: How To Market Beer To Women, bathrooms cleanliness comes up once again. (p.s. that’s still a working title…)

As both my editor Julie and brewer friend (and beta chapter reader) said, ‘we still need to talk about this?‘ Yep. As long as there are dirty bathrooms, women will equate them to, well – what else could or is dirty if the bathrooms are? As easy as it is to keep them clean, it’s equally easy to be lax and let them go. That’s why we’re still talking about this.

Make your commitment complete: Keep your bathrooms clean, your cellar organized, and your patrons – especially the female ones – will keep coming back for more.

Categories: Beer, Marketing, Something To Think About, Women and Beer
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