Here’s the clip. Take a look then come back.

Shine the light: Sexism is Bad

If you have or had a 3 year old daughter, would you do this to her? This poor little girl has no comprehension of the bigger message it sends. You should be appalled, and if you’re not you should go in for a lobotomy. And the mom should do some community work in shelters for battered prostitutes or at an STD clinic.

WEB is exactly about culture shift. This case is an example of extraordinarily poor judgement by a mom. Shame on her – it’s not cute, it’s tragic and terribly ignorant and selfish.

Women help perpetuate this by doing it to themselves; perpetuating the myths that it’s ‘okay’ or desirable to focus on being sexy or that prostitution is sexy. It’s not. It’s degrading and no one wins.

The beer community best take note: when beer ads portray women as sex objects, you only help the degradation, rest assured. And the insultatory tone and so-off-base idea pisses women off.

Wake up everybody.

  • Women: don’t you dare think this is appropriate. We only allow ourselves to languish and not go forward – we go backwards. Want equal rights and equal pay? Then demand respect, make sure you don’t do something this stupid and short sighted. Get rid of the idea that sexy Halloween costumes are good for you or fun either – they’re not. If you think you have no other value beyond skin level, then find a strong woman to help you see the light.
  • Men: Do not put up with this. Make sure you are truly respecting the females in your world – whether you know them or not. Demand respect and removal of sexualized images from the beer world. It’s not the world I want to be part of yet it’s still there in the corners, certainly in some pockets more than others. And the craft community is far from guiltless here too.
  • Beer community: Wake up and change sexist labels and overtly sexual adult humor. It has no place in the family beverage that beer is and should be portrayed as. Do we not already have enough of an uphill battle??

Sexism is harmful, never funny nor cute. Pay attention, force respect and change. You owe it to every female you care about, including yourself.

Categories: Beer, Marketing, Something To Think About, Women and Beer
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4 Responses to “Did You Hear The One About The 3 Year Old Dressed Up As A Hooker?”

  1. Dina

    While what this mother did is distasteful (at best) and our culture’s attitudes around the entitlement some feel towards women’s bodies needs to change, I must respectfully disagree with some things you’ve said here.

    I think sexiness because a woman wants to be sexy and sexiness because that’s what our culture demands are two separate things. There are feminist sex workers – even feminist prostitutes! – who use sex appeal to take a shot at rape/entitlement culture and to reclaim their own bodies. Does that mean they have “no other value beyond skin level?” Of course not!

    What bothers me about this mindset is that it makes women’s sexuality into something that is entirely dependent upon men. As a queer woman, I have to laugh at that, but I don’t think that always applies to heterosexual women, either. Women have sex, enjoy sex, and enjoy being sexy and looking at other people who are sexy. Not all women, of course, but many of us. But this post is talking as if the only point of sexuality is for the male gaze – and I disagree with that strongly.

    Reply
  2. Susan

    Thank you Dina for expressing my own thoughts.

    I had heard about the Toddler Tiara/Pretty Woman story earlier but my own reaction was not of anger or outrage but tradegy that the character in Pretty Woman was the only female role model of triumph the mother could have her daughter emmulate in the contest. There are so many awesome women out there she could have chose among.

    My response to the blogger was of compassion that she would act out with such vitriole, rage and condemnation against other women in response to it – also very sad. I must say that I rather didn’t like to be told how I should response or dress myself! Or be ridiculed for any response outside her prescribed reaction but I recognize the sadness, immaturity and pain in her words. It was the madonna/whore syndrome so plainly being shared with the women enjoying beer readers.

    There is great contradiction to suggest a woman can not be both strong and sexy. It is very sad indeed to even suggest that to be strong, smart, etc. we must strip ourselves of our sexuality and be frigid! I say NO! We should be allowed to wear what we want without threat to self or judgement from others (I suggest the author of the original post google “slutwalk” and learn more).

    Here’s to women being all that we can be, defining ourselves, and taking back our power! Including our own (sexy) skin. Love yourself first.

    And PS – Beer is not a family beverage – it should only be consumed by adults. IMO.

    Reply
  3. Ginger

    Thank you both for your thoughtful input.
    Know this: the whole precept here is that a 3 year old female was dressed emulating a prostitute.
    This isn’t about healthy sexuality or feminism (obviously – feminism = equality for all humans).
    It’s about thinking ahead to make sure the choices based in our sex are smart ones, not ones that objectify (guessing you incorrectly assumed that I meant only men would objectify this girl too).
    Plus since we research women and beer, this is also directed at the beer community as a whole; much advertising and marketing is still way off base.
    Keep the comments coming! Thanks for reading. Ginger

    Reply
  4. Ginger

    Susan –
    Also – strong and sexy can go hand in hand for the mature person who can delineate the differentiation. I agree. That’s clearly not what we’re discussing here.
    The beer is a family beverage: A big part of our country was developed on the efforts of early American immigrants who brought their talents and skills to support their families by making beer. Only the developed American Culture seems to feel it’s a demon and that demonization has happened by people making all kinds of assumptions on consumption; once again, off base.
    Moderation and responsibility is always what WEB extols (if you read regularly, you know this). European cultures brought beer here as part of their lifestyle, the sound economics and community of it all and it was very obviously family oriented. Sunday multi-generational biergartens, anyone?
    You assumed I meant that it’s a beverage for the entire family to ‘consumer’ – not true. It’s a beverage that the whole family can gather around and enjoy togetherness, not everyone drinking, even all legal adults (hence we’re Women Enjoying Beer, not Women Drinking Beer). Please be careful of this distinction.
    Finally – why even approach this subject (dressing small humans as hookers)? Aren’t we a more imaginative society? America is so caught up in sex, that it’s tragic. Intelligence is what built this country, it’s time we exercise way more of that. People looking to the USA for leadership are often sorely disappointed in some ways. Time for us – as such an individualistic group – to pull together more on thinking ahead.
    g

    Reply

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