A new expo is in town. The first ever Craft Beverage Expo is launching on May 6 – 8 in San Jose, California. I’d been getting mailings from the CBE and have recently become more acquainted with the conference.
Here are a few aspects that may make this conference appealing to attend.
1. The site states the conference is designed to help “artisan wine, craft beer, craft cider and craft spirit producers do business and increase sales in a regulated space.” It’s a cross industry effort that looks to create broader conversations with interested communities. No need to delineate when we can share best practices, helpful ideas and talk for the betterment of the whole.
2. It’s essentially two full days of seminars, speakers, and trade show. Breakfasts are provided with registration two of the days as well as a mix and mingle happy hour one afternoon. When you plan your conference strategy well, you can take in the seminars that best suit you, search out vendor information, and take advantage of the relationship building and networking built into the event.
3. The list of 58 scheduled speakers should give you plenty to listen to. While the mix of gender in speakers is better than a lot of alcohol conferences, the women in beer need better representation. It’s important to have realistic population representation – half the population is female.
4. Well over 100 exhibitors are making the investment and will be readily available to the attendees.
5. Here’s some of the press information to read.
Overall, everyone has to prioritize and decide which opportunities to pursue, for what reasons, and for a particular investment. Heading to a conference is way more than simply paying registration. It’s travel time and expense, time away from the business, and lost productivity and sales in some cases (a trade out so to speak).
What do you stand to gain? Education is always a wise investment. The way to approach whatever you choose to attend should include “What 1 – 5 specific things/concepts/ideas/solutions/connections can I walk away with if I attend the XYZ conference?” Plan to plan. Set goals, do your research of what’s available, what’s close to you, what you can afford (on various levels), who should go, and then do it.
I’ve always been glad to have attended conferences, whether for a single afternoon or multiple days. It’s easy to shoo it away, thinking we don’t have time. Put the effort into the things you want to see benefits from. Do your diligence. Make the time for the right events.
Maybe I’ll see you there.