As I am entering the final few weeks of (at least one stage) of writing my first book on women & beer, I am running across some super fascinating and distracting insight. Women have graciously provided insight, opinions, and ideas for almost 8 years on their relationship with beer.
So today the word and concept Local is on my mind.
- What does local mean to you?
- What does it include and what does it discount? Why, for both, for you?
For the book, I’ve worked on expounding on 10 fundamental questions from the original 2012 Women & Beer survey. The one that inspired this post is question 10: What does a beer company, restaurant, bar or distributor have to do to get you to buy from them more than once?
The connection and reply to this question is that a handful of women indicated that they’d return if the establishment carried, made or sold local beer.
So what does this mean – what exactly is local beer? And why do women want it?
This is where you come in. I’d appreciate your own opinion and reasoning to this query.
It used to be local meant down the street, in the same town and otherwise grown or made by someone nearabouts. Then it graduated to 100 miles; then 300. Now…well, to each their own definition (much like ‘craft’).
Is local better? Is it worse? Does it matter? If so, how so? If not, why not?
Thanks in advance for chiming in. I’m always interested in your thoughts. Cheers.
p.s. the book is due mid September 2016, a guidebook to marketing beer to women…stay tuned!