Think Like An Entrepreneur: 3 Books Beer Pros Need to Read in 2017

In our world where the sea of written work is growing exponentially by the day and our time grows ever more precious, how do you determine what’s worth your time?

For us it’s pretty simple: Do we enjoy it? Is there a useful lesson or applicable message in the pages? Are we recommending it forward?

Here are three books we recommend beer pros – and anyone in business – read now to improve their business.

  1. Creating Customer Evangelists, How Loyal Customers Become a Volunteer Sales Force by Jackie Huba and Ben McConnell. Huba and McConnell write that successful early phase businesses are paying attention to the early adopters of your products and services, which leads to buzz and sales. Their conversational style and case studies of who’s doing it right make this a fast read.
  1. Uncommon Service, How to Win by Putting Customers at the Core of Your Business by Frances Frei and Anne Morriss. If it were really common, then there wouldn’t be a need for this book. Service is fundamental to success from the very beginnings of business. Practicing the ideas from Uncommon Service starting Day 1 helps create great brands.
  1.            Read & apply.

    Drive, The Surprising Truth About What Motivates Us by Daniel H. Pink. Motivation is a fascinating realm that Pink has dived into head first, gone to the bottom and then comes up to share his eye-opening findings of what moves people. The brief history of motivation and correlating eras is interesting and, more importantly, useful.

So What?

Plain old knowledge isn’t power: applied knowledge is. It’s up to you to do something with the knowledge you gain. And it’s as easy at 1-2-3.

  1. Use these books in personal and staff development: give, review together, apply the principles – readers are leaders.
  2. Give these books as rewards in your training and education programs.
  3. Develop an in-house, in-business library of hard copy books for check-out and development.

That’s what.

 

Valentine’s Day Bonus

Order the book, How To Market Beer To Women: Don’t Sell Me A Pink Hammer, today till midnight & receive a delicious bar of Dagoba Chocolate as a bonus with every book (yep, everyone you order). It’s our sweet little thank you.

 

The Fifty Percent is a project Using Data To Improve Our World by co-founders Meagen Anderson and Ginger Johnson. Syndicated data, consumer insight, consulting, speaking, writing.

Ginger: 515.450.7757 PST  g@thefiftypercent.com

Meagen: 972.821.6983 EST m@thefiftypercent.com

The Fifty Percent, On The House, V1 #1 Feb17

Categories: Beer, Education & Training, Marketing
Tags: , , , , , , , , , , ,

2 Responses to “Love to Read? 3 Great Books Every Beer Pro Should Read”

  1. Jackie Huba

    Thank you so much for recommending my book!

    Reply
    • Ginger Johnson

      You’re so welcome Jackie. Thank YOU for an amazingly spot on useful resource. Me thinks we’d get along together very well. Keep doing the terrific kickin’ work you do – Cheers! Ginger

      Reply

Leave a Reply