When we go to our fridge to choose a beer for our evening’s enjoyment, there’s always a moment of pause as we read the label.

Almost all beer labels are miserably lacking in flavor descriptive words about that beer.

Why is that?

What could these labels share to entice via flavor words (caveat: color isn’t flavor)?

There’s no good reason. It needs to change.

Beer needs to be described by its flavors; not by the strain of hops or the how it was made or how much the brand loves their own beer. Good grief.

Beer companies need to describe the beer by its flavors and in plain language. Esoteric words are usually unhelpful, since what you should try to do with the precious label space is to entice and invite the customer based on the attractive flavor words printed.

Beer labels can do way better.

Simple easy tweaks of including flavor words, getting rid of the unhelpful other words that can be on your website instead, will in fact get more people trying and returning to beer brands.

Categories: Beer, Education & Training, Marketing
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One Response to “Most Beer Labels Suck”

  1. Sean

    I would argue that hop varieties can be one of the most useful bits of information on a beer label! Maybe it’s just the beer nerd in me, but after lots of studying (aka drinking!) I’ve learned the flavors associated with different hops and what I like and dislike… I often will buy beer based solely on hop combinations! I agree, in general, that labels could do a more to be descriptive and accessible… But not at the expense of useful information that can further a beer-enthusiast’s growth and knowledge – and future exploration!


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