I have a high amount of regard for Dr. Michael Lewis. He’s a class act, educated, affable, well spoken, extremely well versed in all things beer. A gentleman.

So I was really pleased to be able to take in his presentation at the latest Craft Brewers Conference in Boston, this past April.

One indication of the aforementioned qualities is this quote, which he offered during his talk:

“Just because you don’t like something doesn’t mean it’s bad or poor quality.”

It was in response to people referencing big brewers in the discussion. Indeed – to brew consistently, whether you like the taste of the beers made by industrial brewers or not, is quite remarkable.

Quality always outshines mediocrity or poor product.

How’s your quality of the beer, the customer experience and the authenticity of your brand (who you are)?

Categories: Beer, Something To Think About
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