What’s on the collective mind of the professional beer community? Quality.
On the heels of the brewery explosion – which is still mushroom clouding – smart brewers and business people in the beer world realize and know quality is queen.
Here are a few indicators:
- Having been invited to be a panelist at the inaugural CIA Crafting Beer & Food Summit, Napa CA, we were asked to talk about the Business of Beer. Nicole Erny was right on in her comments and I’d echo the same: quality + business = success.
- Consistency is also queen. Inconsistency of brands which are supposed to be consistent is not the way to build a business nor a clever marketing ploy to promote a brewery’s beer. Inconsistency is different from variety and variation of beers that get the green light to vary.
- When an entry-level consumer tries a beer which is not to style or brand, then we’ve all f’d it up. That sort of experience is a tough one to overcome. Plus if the consumer likes the non-quality beer, then we’ve just warp speed damaged what the experience is supposed to be.
- The Brewers Association recently released the Quality Management Book, written by Mary Pellettieri – and gave a complementary copy to every BA member. PLUS they already had the Draught Quality Manual out for establishments pouring beer on draught.
Quality is queen. It should be, as a quality product should be the goal and daily driver of all businesses. There’s a lot of poor quality beer out there, created by brewers who are too blindly passionate to realize that poor quality beer brings everyone down and hurts the industry community.
Ground zero is you and me. As the buyer and consumer of beer, we must demand quality, get to know beer, and speak up for quality.
Rally time is here. Join me in the call for quality.