Jamie Floyd has good sense. Ninkasi is the Eugene brewery that he co-founded. Jamie invited me to be part of a sensory Game (as he calls it) a few weeks ago. It was great! And I learned a few more things about beer.
Since I love words, here are a few I wanted to encourage everyone to use – Businesses: teach these to consumers, one at a time. Consumers: learn them, seek out brewery folk to help you get to know them well.
- Retro Nasal
- Shadow Spots
Vocabulary is a very fun and effective way to get more consumers deeper into beer – all beer. Education truly is the core of progress.