It's fun and educational to hang with Jamie

Jamie Floyd has good sense. Ninkasi is the Eugene brewery that he co-founded. Jamie invited me to be part of a sensory Game (as he calls it) a few weeks ago. It was great! And I learned a few more things about beer.

Since I love words, here are a few I wanted to encourage everyone to use – Businesses: teach these to consumers, one at a time. Consumers: learn them, seek out brewery folk to help you get to know them well.

  • Retro Nasal
  • Thresholds
  • Shadow Spots
  • Gram-Negative

Vocabulary is a very fun and effective way to get more consumers deeper into beer – all beer. Education truly is the core of progress.

Categories: Beer, Education & Training, Events, Good People
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